Subscribe
Share
Share
Embed
Things will always keep evolving, you just have to figure out what and who you are investing in.
Co-founders of Luminoustudios in New York City, Reema Dutt and Sania Jhankar share how they became business partners as well as friends. They believe that you have to have a strategy for investing in content; if you are starting a podcast you don’t need expensive lights or cameras, but you cannot skimp on ensuring you have good audio.
Life is far bigger than the work you do, a good work-life balance will ensure your focus is optimized. Once you have figured out your audience and solidified your strategy, do not forget to keep evolving and learning!
Notes:
🎦 Reema & Sania are co-founders of Luminoustudios in New York City: they are two ambitious friends who met at NYU and started a business in video art. 02:17
🧠 Good friends don't necessarily mean good partners: you need to have similar outlooks as well as emotions. 05:42
🤳 Social platforms don't really encourage cinematic content creation since the audience is wants authentic content that feels like it's created by the influencer in their backyard; Luminous Studios focuses on all-things video. 07:57
✅ When you invest in creating content, make sure you have a strategy; 6 tips for creating video on your own. 11:15
😅 It's funny how the Cobblers kids have holes in their shoes: after 10 years in marketing and video production, the studio decided to make a video about themselves. 14:10
💲 Choose the things you want to do and delegate the rest, but make the difference between what is nice to have vs. where the money comes from and what is an absolute must, to keep the business flowing. 18:05
📞 Life is far bigger than the work you do, and business owners often neglect that: how a 6-hour or shorter workday keeps productivity at its peak. 24:33
👉 If your consumer is also your buyer, don't wait to be completely ready: start doing it, post frequently, and you can fix it later. 29:54
❤️ Everything evolves: choose your niche and keep learning and evolving! 31:11
Links:
Notes:
🎦 Reema & Sania are co-founders of Luminoustudios in New York City: they are two ambitious friends who met at NYU and started a business in video art. 02:17
🧠 Good friends don't necessarily mean good partners: you need to have similar outlooks as well as emotions. 05:42
🤳 Social platforms don't really encourage cinematic content creation since the audience is wants authentic content that feels like it's created by the influencer in their backyard; Luminous Studios focuses on all-things video. 07:57
✅ When you invest in creating content, make sure you have a strategy; 6 tips for creating video on your own. 11:15
😅 It's funny how the Cobblers kids have holes in their shoes: after 10 years in marketing and video production, the studio decided to make a video about themselves. 14:10
💲 Choose the things you want to do and delegate the rest, but make the difference between what is nice to have vs. where the money comes from and what is an absolute must, to keep the business flowing. 18:05
📞 Life is far bigger than the work you do, and business owners often neglect that: how a 6-hour or shorter workday keeps productivity at its peak. 24:33
👉 If your consumer is also your buyer, don't wait to be completely ready: start doing it, post frequently, and you can fix it later. 29:54
❤️ Everything evolves: choose your niche and keep learning and evolving! 31:11
Links:
Connect with Reema & Sania: https://luminoustudios.com
Connect with Adrienne: www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com.
Resources/Data Mentioned:
Become the Best Video Version of Yourself with Free & Easy Tips: https://luminoustudios.com/become-the-best-video-version-of-yourself-with-free-easy-tips
Creators and Guests
What is She Leads®: The Podcast for Women Entrepreneurs Building to $1 Million and Beyond?
The go-to podcast for women entrepreneurs scaling to $1 million and beyond while building lasting wealth — real talk, no fluff.
Each week, host Adrienne Garland goes deep with bold women entrepreneurs, executives, and leaders across the globe — stripping away the sugar-coating to get at what actually matters for driven women growing their businesses for profit and impact. Adrienne is a Professor at NYU and Rice University, an entrepreneur and advisor, an MBA grad, and that bold business friend who asks the questions other women in business podcasts shy away from.
Topics covered: scaling to seven figures and why it matters for women and the world, funding women-owned businesses, amplifying your voice and visibility, building high-value networks, leadership, designing entrepreneurial ecosystems that benefit humanity, the importance of financial acumen and literacy, and wealth building strategies
Less than 2% of women-owned businesses scale beyond seven figures.
She Leads® exists to change that.
Subscribe now and follow @sheleadsmedia on Instagram for She Leads LIVE events and more.
https://www.sheleadsmedia.com