Speaking Your Brand: Public Speaking Tips and Strategies

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR. This episode is part coaching - I give Donna feedback on her presentation content and how she should position...

Show Notes

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR.

This episode is part coaching - I give Donna feedback on her presentation content and how she should position herself.

And then it leads into training. Donna is so good at what she does with social media that I couldn’t help but ask her questions I have and that I knew you would benefit from.

Donna gives us some fantastic tips and tools for how to use social media, as speakers and thought leaders, to build our personal brands and connect with fans and influencers - without spending a lot of time or getting distracted.

Highlights:

  • The importance of listening on social media
  • Donna pivoting her business from a volume-based business to a handful of clients
  • All of her new clients came from speaking engagements she did in the fall of 2016 and what had changed
  • Audiences wanted less training and detail and more focus on story and what’s possible
  • The framework I use for presentations
  • My recommendations for Donna for her presentations and her unique angle
  • What Donna sees that people are missing about social media
  • Donna’s recommended tools for social media management
  • Make sure your social media marketing aligns with your business objectives
  • Having a balance between automated posts and real-time interactions
  • Donna’s social media tips for speakers

 

Links:

You can connect with Donna on her website at https://socialpivotpr.com/

LinkedIn = http://www.linkedin.com/in/donnacravotta

Twitter = @DonnaCravotta

Facebook = https://www.facebook.com/SocialPivotPR

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Get all of the show notes at https://www.speakingyourbrand.com/9


JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.