Rory Sutherland
took a TOTALLY new angle to this conversation
Rory like you’ve never heard him before.
ON THE MENU:
- Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will move
- The 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”
- Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the other
- Nassim Taleb, KFC Salads,
- Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different models
- Nassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humans
- Will Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”
- How Couples Sexting in 1980’s
- Churchill’s Marketing Secrets to win world war two
- Smart answers lie in dumb questions
- M16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for them
- JOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for them
- A lot of people do nothing, some people do a lot
- Just because it makes sense, doesn’t make it true
- We underestimate the power of randomness in Everyday life
- Rick Rubin: You’re measured on your outputs “Distraction is not procrastination”
- What are we trying to do here really?
- Exposure to natural variation in stimulus is healthy for humans
- How this plays into branding, I.e. predictability vs randomnes.
18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic
19. The Disney Question: just because it makes sense, doesn’t mean it’s true.
20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max
What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER