When A Seller Passes Away During An Acquisition. Richard Neve from Cognito tells his story.

Show Notes

Richard Neve, Executive Creative Director at Cognito, shares his professional journey and the acquisition of his agency by Cognito. Cognito is a global agency focused on financial services and financial technology. Richard started as a journalist and later moved into public relations in the financial services industry. In 2017, Cognito acquired Richard's agency in the Netherlands, and in 2022, they acquired a minority stake in a German agency, which Richard now manages. Shortly after the acquisition, the seller sadly passed away, and Richard talks about what happened in the days and weeks following. The future plans for Cognito include expanding their footprint in other countries through similar acquisitions.   Takeaways

• Cognito is a global agency focused on financial services and financial technology.
• Richard Neve's agency in the Netherlands was acquired by Cognito in 2017.
• Cognito later acquired a minority stake in a German agency, which Richard now manages.
• The future plans for Cognito include expanding their footprint in other countries through similar acquisitions.

  Get in touch with Richard Neve: https://www.linkedin.com/in/richardneve/   Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

Creators and Guests

Host

Barnaby Cook

What is The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs?

The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.