Athlete Mindset

FanWord founder, Chris Aumueller, joins the podcast to talk about athlete branding. Chris excelled in tennis at the University of Nebraska-Lincoln, and he now helps other athletes tell their stories and create their own brands. Chris’s goals surpass athletics and help to foster personal development in the lives of many athletes. This company’s goal is not only to help achieve an athlete’s financial goals but to also empower them to advocate for themselves.
Chris persistently refers to the topic of education and its importance in the NIL world. Through this conversation, light is shed on this topic. The goal of FanWord is to add value to athletes’ lives through partnership. Chris believes that building a brand is more valuable to a company than athletics. He also believes that every athlete has not just one story, but “1,000 stories”. Helping athletes communicate those stories in an authentic manner is Chris’s passion.
Chris has always had an entrepreneurial mind and that has served him well in his pursuit of success. He has created a program that works for the athlete. This program is accessible to any athlete, not just the star player. Chris says he “wanted to build something inclusive”. He aims to position his athletes for greatness. The human experience goes beyond the court or field, and that is what keeps audiences tuned in.
Topics Covered:
  • Education around the NIL world
  • Athlete Empowerment
  • Authentic Storytelling
  • Formulating a Brand
  • Personal Development
  • Mental Health in the NIL world
This is the AthMindset Podcast Series on SportsEpreneur. And it’s all about mental health in sports.
From Lisa:
I’m Lisa Bonta Sumii and this is the AthMindset Podcast Series on SportsEpreneur. 
This podcast series is a space for conversations with athletes, coaches, practitioners, and stakeholders in sports. And it’s where those individuals share their perspectives, experiences, and thoughts on mental health in sports. 
Eric Kasimov of SportsEpreneur is generously hosting the AthMindset Podcast Series on his platform as he deeply believes that these conversations are essential and deserve to be prioritized.
This is the AthMindset Podcast Series on SportsEpreneur. SportsEpreneur — the content platform where sports, entrepreneurship, and mental health collide!
If you are looking to start a podcast or create original content, you have to talk with the team at SportsEpreneur. I work with them and I vouch for them. It’s that simple. Go to SportsE.io to learn more. 
Are you an athlete or entrepreneur looking to create content? Learn More.
Websites you should for sure check out:
More content on Mental Health:
Let’s Connect:
That’s a wrap:
Eric Kasimov



The post AthMindset | Athlete Branding and Storytelling with FanWord Founder, Chris Aumueller appeared first on SportsEpreneur.

Creators & Guests

Host
Lisa Bonta Sumii
Athlete Mental Health & Performance| Oakland Roots SC|CEO & Founder of AthMindset®|Published Author|Pro Podcaster & Guest|Speaker: Tedx, Keynote, International|Listed -NFLPA Directory, USOPC Registry, MLR Directory
Producer
SportsEpreneur
SportsE Media is a digital sports media brand & production co for executives & entrepreneurs engaged in sports.

What is Athlete Mindset?

This is the Athlete Mindset podcast. Presented and produced by SportsEpreneur. Part of the QuietLoud Studios Podcast Network.
And this podcast is all about mental health in sports.

This podcast series is a space for conversations with athletes, coaches, practitioners, and stakeholders in sports. And it’s where those individuals share their perspectives, experiences, and thoughts on mental health in sports.

Hosted by Lisa Bonta Sumii, LCSW, CMPC

Eric Kasimov, Founder of KazSource and the creator of SportsE Media, is generously hosting the Athlete Mindset podcast on his platform as he deeply believes these conversations are essential and deserve to be prioritized.

If you are looking to start a podcast or create original content, you have to talk with the team at SportsE Media. I work with them and I vouch for them. It’s that simple.

About Lisa Bonta Sumii, LCSW, CMPC

Lisa is a mental health therapist with over 21 years of clinical experience, licensed in both CA and NV. She is a private practice clinician and the CEO and Founder of AthMindset, LLC.

Lisa supports the elite athlete to achieve optimal mental health and peak mental sport performance. She works with adolescent sport teams, collegiate student-athletes, Olympians/Olympic hopefuls, as well as professional athletes and teams.

Lisa is the first-ever Mental Health & Sport Performance Specialist for the Oakland Roots Sports Club. The Roots are a men’s professional soccer team and purpose-driven club. Seeing the elite athlete as a multidimensional human, navigating various roles and identities, is integral to Lisa’s approach. Focusing on the role that interpersonal trauma, culture, race, gender, and sexual orientation play as the athlete navigates life on and off the field, is at the center of her work.

Lisa is listed in the United States Olympic and Paralympic Committee’s Mental Health Registry and the National Football League Player Association’s Clinician Directory.

Lisa is often an invited podcast guest and conference speaker. Besides hosting the Athlete Mindset podcast on the SportsE+ podcast platform. She spoke at TEDxWilmington on the intersection of race, mental health, and sport.

She has been featured in Time Magazine, Teen Vogue, BBC World News, and Women’s Health Magazine.
AthMindset, LLC, supports the mental health of the elite athlete and their ecosystem. This includes serving the spouses/partners, family members, coaches, teams, referees/umpires, agents, and athletic trainers, with clinical services and sport performance consultation.

To get more content like this check out https://sportsepreneur.com and https://quietloudstudios.com/