Ms. InterPReted

Director of Media Relations Allison Lester and Vice President Sarah Merrell discuss the Fletcher Marketing PR team's predictions for PR in 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the coming year.

Show Notes

Allison and Sarah discuss the Fletcher Marketing PR team’s predictions for public relations trends for 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the future. They talk through these predictions, the implications and benefits for businesses to look toward in the new year. 

In this episode Allison and Sarah discuss predictions about: 

  • Changes in the economy 
  • The death of influencer marketing
  • The importance of paid media 
  • Gathering and dissemination of data 
  • Increase in need for owned media 
  • Innovation and integration 
  • Taking a stand on social issues 



What is Ms. InterPReted?

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.