{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 250.56
    },
    {
      "title": "– Human present and concreteness biases\r",
      "startTime": 250.56,
      "endTime": 341.56
    },
    {
      "title": "– Case study of industries navigating the human bias\r",
      "startTime": 341.56,
      "endTime": 750.56
    },
    {
      "title": "– The power of specificity\r",
      "startTime": 750.56,
      "endTime": 1090.56
    },
    {
      "title": "– The \"Red Sneakers Effect”\r",
      "startTime": 1090.56,
      "endTime": 1210.56
    },
    {
      "title": "- Breaking conventions and status perception\r",
      "startTime": 1210.56,
      "endTime": 1810.56
    },
    {
      "title": "– The declining use of humour in marketing\r",
      "startTime": 1810.56,
      "endTime": 2159.56
    },
    {
      "title": "– The importance of concreteness\r",
      "startTime": 2159.56,
      "endTime": 2380.56
    },
    {
      "title": "– The power of framing in marketing\r",
      "startTime": 2380.56,
      "endTime": 2726.56
    },
    {
      "title": "– The peak-end rule in advertising",
      "startTime": 2726.56,
      "endTime": 2867.91
    }
  ]
}