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Adam Hatcher: Hey there.

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Welcome to the 21 Clear Podcast where
we talk about anything to help you

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chaos, proof your family business
so you can build a great company.

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With a strong family around it.

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I'm your host Adam Hatcher, drawing
on 13 years as an executive, scaling

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my own family's company and a lifetime
of experiences around the business

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and a chance to learn from a lot
of other family companies as well.

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And today we're gonna go to part two of.

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An episode that we started last time.

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And so in episode four of the podcast, I
laid out the family business framework,

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a strategic or a practical way of
looking at doing work on your inner

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family business, how you and your family
members interact with each other, how

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you work together, hire how you exit the
business, how you run ownership meetings.

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We looked at the
framework in episode four.

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In episode five, we took one of
those ideas how to chaos proof hiring

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family members or not hiring them.

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We took one of those ideas and we
spent more time on it, and I did that

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by sharing the first part of a webinar
that I was hosted at by Kennesaw State

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University's Family Enterprise Center.

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This episode, we're gonna share
the second half of that webinar.

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When you go back and listen to
episode five, you'll hear us

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talk about the importance of
creating family hiring criteria.

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Those are those things that any
family member who wants to join

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the company needs to do before
they're even considered for a job.

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It has nothing to do with
a position in the company.

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It is, do you have to graduate
from college, from graduate school?

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Do you need to work somewhere else?

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Can you have an arrest record?

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Are there certain parts of the company's
core values you have to agree with?

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Those are specific criteria for
family members before they join.

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That's part one of the chaos
proof hiring of family.

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Okay.

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This episode we're gonna get
into the last three elements.

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It's gonna be matching
family members to real jobs.

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Then it's going to be, if you followed
the whole process to this point.

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Not doing it, not joining
the family company.

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And you'll hear me
explain that a bit more.

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And then lastly, family members do
not know how to work in the company

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just 'cause they grew up together.

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They do not learn it by osmosis.

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What does it look like to vigorously
onboard family members into their

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actual job so that they can be
successful in the company and not

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put pressure on the family business?

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That's what we're gonna do in this
episode, and I hope you enjoy exploring a

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bit more how to chaos proof hiring family.

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Now let's go to step two of
chaos proofing family hiring

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or hiring family members well.

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And that is once they pass the
family hiring criteria, you need

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to match them to an actual job.

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And let me just go ahead and say
upfront that Director of This Economy

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is Scary, is not an actual job.

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Director of I Don't Want To Go Find
Something Else, is not an actual job.

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And while those are funny examples,
I can also tell you about a family

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business that hired their son and
hired their son into a sales role.

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But they brought in outside
investment and had limited

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ability to affect the compensation
plan in their own organization.

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But they wanted their son to make
significantly more than other employees.

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And so what they did in the sales
role was they made him where everyone

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else had a territory he did not, where
everyone else had a restriction on

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how they sold, particularly not taking
clients from others, he did not.

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And his position allowed him to
take business from other salespeople

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to be able to make more money.

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It's sometimes it's Director of
This Economy is Scary, is funny.

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It is dangerous, in fact, to
the organization to let family

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members join the company when
they do not have an actual job.

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And you know your job is real if
the job has a name that I could

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look up in a salary software.

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I spent seven years as the head
of human resources in our company.

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And like there are jobs that
are in salary softwares, and

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there are jobs that are not.

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So the first thing, your family
member needs a job that's in there.

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Second, they need to actually have
results that they are responsible for.

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I worked with a phenomenal marketing team
in our family's company, but I don't know

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why so many family businesses like to
hire family members into part or full-time

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marketing roles with no descript job
other than to make fun and snark other

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people and pay them $80,000 a year.

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I don't know why it's marketing.

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I don't know why that's the number,
but if it's a real job, you can name

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the job and the job has actual results.

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And then lastly, you know it's real
if you can imagine telling the family

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member why they're gonna be good
at the role, selling them on it.

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I saw a great example
of this a few years ago.

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A second generation CEO in
a manufacturing company.

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His son was about to graduate
from Clemson University.

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So my apology to our Georgia Tech
and Georgia graduates on this, but

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it was a good story outta Clemson.

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Second generation, he had bought
his parents out and his son was

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about to graduate from Clemson.

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They were growing the company and
their competitive difference was the

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quality of their product and they
had to increase first pass yield

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as they were scaling the company.

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So what the CEO wanted to do, the
second generation CEO, he wanted to

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hire entry-level engineers to put around
his more senior engineers that had

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particular focus on quality and could
run particularly quality improvement

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projects to increase first pass yield.

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That's what he wanted to
do as part of selling it.

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And his son had both been successful at
Clemson, had worked an internship in a

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quality department during his college
years, and when he applied to the family

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company, they were able to hire him
into an entry-level engineering role

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with a quality focus and give him his
part of this target of increasing the

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first pass yield and the quality of the
company, and thus making it successful.

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It was a job so tailored to what he was
good at, that his father could tell him

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exactly why he was gonna be successful.

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And that's a very normal practice
in human resources to have

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a tight job and a tight fit.

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And just for some reason in family
companies, there's this temptation

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where we can just let someone drift in.

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But when you do this, when you have
clear family criteria and you match

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people only to actual jobs, so
clear, you could sell them on why you

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think they'll be successful in it.

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You have set the family members
and the company up for success.

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Otherwise you have left
them to blow in the wind.

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And maybe it'll work, it won't.

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And when it doesn't work for a family
member, that is that unnecessary

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chaos we're trying to avoid.

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So steps one and two,
family criteria, actual job.

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If both of those are true for a family
employee that you're considering

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hiring, or if you're a family member,
considering joining the family business,

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the next thing I would tell you to
do is to say no to the opportunity.

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Why would I say that?

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There was a good article in the
Wall Street Journal, a couple of,

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let's see, this was back in April.

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Rachel Wolf's a writer for them.

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She has an interest in family companies,
and she wrote an article, you can

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see it here, about people coming out
in a scary economy and wanting to

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go work for their parents instead.

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And so I have a podcast and a newsletter
and somebody that was a subscriber to one

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of 'em ask me, if you got to talk to one
of these folks, what would you tell them?

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What is the first piece of advice
you would give a young family member

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considering joining their family company?

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And I said, it would be simple.

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If they had family hiring criteria that
they had met and there was an actual

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job, I would tell them, don't do it.

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Do not work together,
go work somewhere else.

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Now that doesn't mean it's not
a good idea, but it's the exact

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opposite of drifting into the company
because everything else is scary.

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So why not?

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Why would I tell you, why would
I tell your family members

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to not join the company?

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First there's a risk.

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I remember my father telling me as
we reflected back on years together.

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He said, I knew when I hired
you the risk I was taking.

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Because as we talked about earlier in the
webinar, every family member you hire,

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you're adding more unconditional family
into a conditional environment, creating

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more and changing tension that's going
to move and evolve with you over time in

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the life cycle of the family business.

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So you are constantly taking a risk.

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And the other thing you're doing when
you hire family or when when you let

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them work for you, or you go work, is
you're asking your family or giving

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them permission to form a fully
integrated view of your character.

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They might know you as the funny uncle.

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They might know you as the ballerina.

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They might know you as the kind
grandfather, but when you invite them

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to work with you or you go work with
them, you're opening yourself up to a

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complete evaluation of your character.

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And that is a risk that you're taking
that you actually don't know when

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you go work with family or they work
with you, what you're going to see.

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You don't know until you work together
if you're aunt support decision maker.

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You don't know if you have family
members as wonderful, as generous of

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gift givers as they may be at Christmas.

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When you work with them, do they
actually put their interests above the

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families or do they put the family above
the customers and the company versus

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always putting customers and company
first and then family and themselves?

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You don't know that
till you work together.

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I had one view of my grandfather
when he and I worked together and

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when I worked in the family company,
I realized he had a very different

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and a tough management style.

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I would've never known that unless we
worked together and he likely learned

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a couple of things about me in the
few years that we worked together too.

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Anywhere else you could work in the
world other than your own family's

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company, you don't take these risks of
inviting your family to create a fully

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integrated view of your character.

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And so because of that risk and
because of that tension, when you

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work in a family company, you create
this family business or you make it

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bigger by being another family member
that joins, there is a requirement

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of you to work and run the family
business in addition to the company.

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I had about 15 different jobs for
free payer credit before I came to

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work in our own family's company.

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And they were complex, they were
challenging, but none of them

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required me every day to run two
different organizations, a family

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business and an outer company.

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But when you join the family business,
that's what you're signing up for.

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So I would tell someone, even if you
meet the criteria and have an actual

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job, the next thing is don't do it.

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Don't drift into this because there are
big risks and unknowns you're taking

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on and requirements you're accepting.

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But if eyes wide open, you see
that, you know that, and you're

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willing to take it on the last
step in chaos proofing your family.

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Hiring is to vigorously
onboard new family members.

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Let's juxtapose that word vigorous.

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There is a temptation when you onboard
to believe that family members,

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they were around you growing up.

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They probably picked it up by osmosis.

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I talked to a second generation family
executive, and the next generation

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was with them, sons, nieces, nephews,
and they used that word with me.

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They said, well, I mean, Adam, they
just, they understand by osmosis.

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I'm like just because they came to
Thanksgiving, it doesn't mean you know how

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to handle particular client relationships,
and just because you remember to text

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everybody on their birthday doesn't mean
you know how to do a performance review.

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It's lunchtime, so I'm allowed to
do this just because, you know the

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family lasagna recipe doesn't mean
someone knows how to complete a budget

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shell or that they can recite a core
value and nor are they expect it to

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just because they know the recipe.

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But once you are hired, that's the
responsibility that you take on.

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And so what are components,
when we say vigorous onboarding?

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I think of that with three components.

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First, it's a written plan.

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Second, if you are able to, you
provide them a broader view of the

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organization through job rotation.

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And third, you introduce them to
the family employees uniquely.

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So first to a written plan.

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When I joined the company, very different,
purposeful onboarding is not done walking

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down the hallway in passing conversations.

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In our company, we had a multi-page,
multi-month onboarding for staff.

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And a similar multi-page,
multi-month onboarding for leaders.

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Two separate onboarding checklist.

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I joined as a general counsel,
as an individual contributor.

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So can you guess what written
plan my father gave me?

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Yeah.

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Some of you I know know it.

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He gave me both.

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I was gonna do everything up front and
whatever your list is if you are about

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to hire a family member, if you're about
to join, write down the onboarding plan.

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Work with human resources,
work with a consultant.

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Talk with me afterwards.

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I'm happy to tell you how we broke down.

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'Cause I had to go through
different departments and functions.

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We were staffing and recruiting company.

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I had to do 10 drug screens and sit
for a half day with the receptionist

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and then go work on a client and
a prospect proposal with finance.

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You want them to go through a written list
to introduce them to the organization.

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Assume they hadn't worked there.

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I had actually worked there
in high school, in entry-level

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receptionist functions.

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None of that prepared me for
joining as a leader in a high

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pressure role, like general counsel.

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So write down the plan.

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Second, if you can, and this is not
something I did, but something some

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of the best, and we did this with my
brother, and something some of the best

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family businesses I've seen as best
you can provide them a job rotation.

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If you can put them through, if
your organization is of a size

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to put them through operations,
finance, sales, human resources.

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I mean, that's just an
example over a year.

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Great.

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I saw a very large family organization
who one of their now family executives

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started in a franchise and then they
went into franchise selection and then

00:15:52.661 --> 00:15:55.691
they went into one corporate function and
then they moved into another corporate

00:15:55.691 --> 00:16:00.671
function and they had the luxury of a
larger organization where they could move.

00:16:00.971 --> 00:16:04.781
But even if you can give someone the
time to shadow roles for weeks or

00:16:04.781 --> 00:16:08.501
months at a time to get their hands
in and learn before they have their

00:16:08.501 --> 00:16:12.521
own job responsibilities, it will
help them understand the organization.

00:16:12.521 --> 00:16:15.821
It also gives them the
message family to family.

00:16:16.721 --> 00:16:18.551
I didn't expect you to know all this.

00:16:19.121 --> 00:16:22.591
I remember one of the hard things
joining your family company, I

00:16:22.591 --> 00:16:25.501
spent about six months trying to
pretend like I knew everything.

00:16:25.861 --> 00:16:29.611
I felt like I was working in a fishbowl
and I wanted everybody to understand,

00:16:30.071 --> 00:16:31.361
think that I understood it all.

00:16:31.361 --> 00:16:34.751
And finally, someone so kindly
pull me aside and said, Adam,

00:16:35.621 --> 00:16:37.121
it's okay to ask questions.

00:16:37.451 --> 00:16:38.801
We know you don't know anything.

00:16:38.801 --> 00:16:43.721
And so when you create an onboarding
plan and job rotation, and part of

00:16:43.721 --> 00:16:46.751
it you're taking care of if you've
joined your family company or if you're

00:16:46.751 --> 00:16:48.701
about to, there is an anxiousness.

00:16:48.911 --> 00:16:50.711
This helps to take care of that.

00:16:50.771 --> 00:16:57.491
And then lastly, introduce them
to the other family employees.

00:16:57.641 --> 00:17:01.661
When I joined my grandfather, my
father and my cousin were there.

00:17:01.941 --> 00:17:03.531
And eventually my brother would join.

00:17:04.071 --> 00:17:08.421
And when we onboarded new leaders
to teams, we could have taken that

00:17:08.421 --> 00:17:11.931
idea and done it just for the family.

00:17:12.351 --> 00:17:16.296
And that would look like a morning
where we sat down and each of us

00:17:16.296 --> 00:17:19.266
went around the table and talked
about, well, what is Adam's job?

00:17:19.686 --> 00:17:20.556
What's Bill's job?

00:17:20.556 --> 00:17:21.606
What's Randy's job?

00:17:22.146 --> 00:17:24.036
We would go around and
talk about our jobs.

00:17:24.066 --> 00:17:25.896
We used work personality profiles.

00:17:25.896 --> 00:17:29.106
You might use the Myers-Briggs,
Working Genius, Strength

00:17:29.106 --> 00:17:30.486
Builders, whatever it may be.

00:17:31.056 --> 00:17:35.646
You would go through that and say, this is
my personality, this is their personality.

00:17:35.646 --> 00:17:39.846
When we interact with each other at work,
how do our personalities mesh or not?

00:17:39.846 --> 00:17:42.966
Actually, a couple years into working
together, my father and I realized

00:17:42.966 --> 00:17:46.826
that our, we use the Predictive Index,
there was a part of our personalities

00:17:47.066 --> 00:17:49.046
that was inherently at conflict.

00:17:49.356 --> 00:17:52.266
And we didn't know that for a couple
of years, but when we finally looked

00:17:52.266 --> 00:17:54.966
at it and we'd worked together a
while, we realized it, and then it

00:17:54.966 --> 00:17:58.176
was something that I could be aware
of in our working relationship.

00:17:58.626 --> 00:18:02.466
So onboard to the jobs, the
personality profiles, you can even

00:18:02.466 --> 00:18:05.781
get vulnerable and share what you're
strong and what you're weak at.

00:18:07.441 --> 00:18:10.011
The new family member, what
are their goals going to be?

00:18:10.611 --> 00:18:11.781
How do they interact?

00:18:11.781 --> 00:18:13.671
How might they interact
with other family members?

00:18:13.671 --> 00:18:14.721
Again, it's not long.

00:18:14.751 --> 00:18:18.141
It's just probably a morning, but you
sit down and what you're acknowledging

00:18:18.141 --> 00:18:23.001
is that we have an inner family business,
those of us who have chosen to work

00:18:23.001 --> 00:18:28.431
here, so we're gonna introduce each
other to ourselves as family employees.

00:18:28.611 --> 00:18:33.531
It also may be the first time that you
call each other by your first names.

00:18:34.461 --> 00:18:37.491
In onboarding a family
employee or being onboarded

00:18:37.491 --> 00:18:40.881
I would encourage you if you've
always called your grandfather

00:18:40.881 --> 00:18:44.541
Poppy, like I called mine, or
your dad, daddy, or your sister,

00:18:44.601 --> 00:18:46.281
whatever your family nicknames are.

00:18:47.001 --> 00:18:49.911
As you are onboarded to
the company, let it go.

00:18:51.321 --> 00:18:52.761
I called my father Randy.

00:18:52.911 --> 00:18:56.661
I called my brother Baker whenever
we were doing family things.

00:18:56.661 --> 00:19:02.841
And it's just a small way to help you
realize that you're not at Thanksgiving,

00:19:03.111 --> 00:19:05.361
you're not watching SEC football together.

00:19:05.721 --> 00:19:10.161
You are in a family business inside
a company that's relying on you.

00:19:10.461 --> 00:19:13.311
And then thankfully, when you are watching
football together, you can flip right

00:19:13.311 --> 00:19:16.071
back to dad or buddy or whatever you use.

00:19:16.281 --> 00:19:18.921
So onboarding to family
employees also lets you start to

00:19:18.921 --> 00:19:20.421
professionalize your relationship.

00:19:20.991 --> 00:19:25.341
And that is our framework for hiring well.

00:19:25.671 --> 00:19:32.031
Having family hiring criteria, matching
to actual jobs, not drifting into it.

00:19:32.031 --> 00:19:33.051
Saying no.

00:19:33.201 --> 00:19:37.911
And then even if we get over
that, being vigorously onboarded.

00:19:39.111 --> 00:19:43.461
You may have sat through this
though and want to put this off.

00:19:44.496 --> 00:19:44.766
Okay.

00:19:44.766 --> 00:19:47.906
Maybe your, your in-laws,
your cousins, your nieces,

00:19:48.056 --> 00:19:49.466
whatever, they're, they're young.

00:19:50.426 --> 00:19:55.816
But remember in my experience,
you can never start soon enough

00:19:56.026 --> 00:19:59.176
on purposefully hiring family.

00:19:59.806 --> 00:20:02.896
The need for this kind of clarity
will be on you before you know it.

00:20:03.916 --> 00:20:08.776
My sister was in high school when she got
the letter from my dad and kindergartners.

00:20:08.986 --> 00:20:10.426
You may have had this experience.

00:20:10.426 --> 00:20:14.626
Kindergartners can create awkward moments
by saying things like, well, mommy, will

00:20:14.626 --> 00:20:16.456
I ever be able to work with grandpa too?

00:20:17.536 --> 00:20:23.236
Having those answers earlier we'll help
you chaos proof your family business.

00:20:23.236 --> 00:20:26.151
And so I have found when you
work on these, you may say,

00:20:26.151 --> 00:20:27.081
where do you work on them?

00:20:27.201 --> 00:20:30.961
And so as we close together, I'll
tell you, we used family meetings.

00:20:31.121 --> 00:20:34.001
We may call them ad hoc, and
we sometimes did 'em annual,

00:20:34.061 --> 00:20:34.901
did 'em quarterly.

00:20:34.901 --> 00:20:36.521
It depends on the rhythm of the family.

00:20:36.731 --> 00:20:41.111
Sometimes things were emailed, sometimes
there were other resources there.

00:20:42.041 --> 00:20:46.031
We use family business meetings
to work out a lot of these things.

00:20:48.309 --> 00:20:52.989
I hope this episode particularly
listened to with episodes four

00:20:52.989 --> 00:20:55.119
and five have been helpful to you.

00:20:56.469 --> 00:21:00.339
21 Clear exists to end chaos
in family businesses, and we

00:21:00.339 --> 00:21:05.109
do that two ways by offering
dedicated family business consult.

00:21:05.904 --> 00:21:11.664
So not looking at wealth management or
strategic tax planning, but focusing

00:21:11.664 --> 00:21:13.254
on that inner family business.

00:21:13.494 --> 00:21:18.084
So with consulting services, but then also
resources and this podcast is one of them.

00:21:18.444 --> 00:21:21.984
One thing I learned in my own family's
company, I led corporate strategy

00:21:21.984 --> 00:21:26.394
for about a decade as we quadrupled
and went coast to coast, and I

00:21:26.394 --> 00:21:28.314
learned how hard it is to focus.

00:21:28.704 --> 00:21:31.134
On the business versus
working in the business.

00:21:31.134 --> 00:21:36.024
We all know that phrase, it's
even harder to focus and make time

00:21:36.024 --> 00:21:38.544
for your inner family business.

00:21:38.874 --> 00:21:46.314
So my hope in this podcast is that you
have gotten 20, 25 minutes just to think

00:21:46.314 --> 00:21:48.624
about how your family works together.

00:21:49.254 --> 00:21:53.694
Inside the company and every time
you touch a resource of 21 Clear

00:21:53.724 --> 00:21:57.744
'cause we provide consulting and then
resources for however long you touch the

00:21:57.744 --> 00:22:02.154
newsletter, a LinkedIn post, however,
however long you touch the book that

00:22:02.154 --> 00:22:05.514
we're gonna be publishing in quarter
two of next year, or this podcast

00:22:05.844 --> 00:22:07.464
that you just get to take a breath.

00:22:08.229 --> 00:22:10.059
Think about your inner family business.

00:22:10.419 --> 00:22:12.309
My hope is that has been helpful to you.

00:22:12.669 --> 00:22:14.739
I look forward to joining
you again next time.

00:22:15.219 --> 00:22:18.069
Until then, thank you
so much for listening.

00:22:18.639 --> 00:22:22.989
As my grandfather would've said,
thank you so very, very much.