X-Factor Marketing With Wendy Forsythe

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Carrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.

➡️ Connect With Carrie

https://twitter.com/carrielysenko
https://careers.zucasa.com/agentaccelerator
Lead Generation Course

➡️ Key Segments

00:00 – Strategic Questioning That Uncovers Client Motivation
00:25 – The Unsung Hero Converting Leads at Scale
00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion
01:46 – Breaking the Brutal 1% Industry Standard
02:42 – The Authentic Connection Formula
03:28 – Why Phone Calls Still Win
04:20 – Standing Out in a Digital World
04:59 – The Patented 21-Day Follow-Up Cycle
06:00 – Speed to Lead: Why 5 Minutes Matters
06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)
07:08 – Relationship Building Over Quick Wins
08:17 – Guard Rails vs Scripts: Staying Human
09:44 – The One Mouth, Two Ears Rule
10:32 – Two Ways to Work With Zucasa
11:17 – Agent Accelerator: The FastCap Graduation Program
12:35 – Building Your Brand While Getting Support
13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)
15:17 – Breaking Barriers: From MLB to Tech to Real Estate
17:00 – Raising Future Female Leaders
18:45 – Your Next Steps: Certification + Live Support

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

What is X-Factor Marketing With Wendy Forsythe?

Transform Your Brand. Elevate Your Business. Unleash Your Potential.

Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary.

This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable.

Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion.

Follow Wendy: https://www.instagram.com/brandwendy/