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On this episode of the Sales Transformation Podcast with Cole Schafer, founder of Honey Copy, a creative copywriter and all-around great guy.
The duo talks about how important it is to improve your writing in terms of the sales approach. Helpful tips are shared within this episode such as how to improve your short and long copy and so much more. Tune in to find out!
HIGHLIGHTS
01:40 Where it all started for Cole and how he got into copywriting
06:11 How to become a better copywriter and overall get better at your craft in the world of sales
15:36 Short copy vs long copy and what serves what best based on Cole's mindset
21:07 Some tips and techniques on how you can improve your copy
24:32 How to connect with Cole and follow his newsletters and so much more
QUOTES
08:05 "Something you can do is actually record yourself pitching the sale to someone, playback the recording. And kind of like write down the bits and the pitch that sounds really really solid. Like oh s*** like two minutes in, you know, I really made a good point here. Write that down in an email, have a notes pad of all your one-liner pitches, and just perfect those."
09:27 "Earlier on in my outreach, something I found that by writing really solid cold emails. If I did it right, and we had a decent exchange, by the time we got on the phone, it didn't feel like a cold lead anymore. It actually felt like a warm lead like we had built up some rapport."
19:12 "I do think that there's an amount of thoughtfulness that goes into taking the time to crunch down your words, to cut the fat, and just get directly to the point. Not a lot of people wanna do it because they don't have that kind of time."
20:23 "I try to play a game where I highlight all the copy, look at what the word count is, and see if I can cut the fat by like 25%. Because the copy's always going to get better and you can always find 25% of the fat you can cut out. And I think generally speaking the copy's gonna get better if you do that."
21:31 "Make your subject lines close to ridiculous. Especially if it's a cold email where people are just getting smacked with dozens of cold emails every day. The last thing you want to do is to try and make the cold email sound 'sales-y."
Learn more about Cole in the link below:
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LinkedIn - https://www.linkedin.com/in/collin-saleshustle/
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!