On The Daily

The life of a content creator is a lot more detailed than you think

Show Notes

Have you been curious about what it means to run a content creator business? Matt Peterson- king of food challenges-  has grown almost 6 million followers on TikTok since March 2020 and today he’s here to talk about the impact that growth had on his life.  There are so many assumptions and misconceptions about what it means to be a content creator and entrepreneur, and today we are diving in.

Timestamps:
  • [4:43] Matt deciding that content creation and social media was right for him.
  • [17:54] Being worried about followers and if we put too much pressure on the numbers.
  • [20:39] How content creation IS full time work.
  • [26:30] All jobs are valid.
  • [32:48] Is someone too old to start social media?
  • [35:10] Will TikTok keep growing, or morph into something new?
  • [40:30] Starting to get brand partnerships and how that started.
  • [42:57] There IS money in content creation.
  • [47:00] It is so important to be your genuine self.

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Connect with Matt!
On IG @mattpeterson
Ok TikTok @mattpeterson

Connect with Danielle!
on IG @danielle_onthedaily
Podcast: @onthedailypod

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What is On The Daily?

I am a wealth energetics and quantum business coach, host of On The Daily podcast, multi 6-figure entrepreneur, and the co-founder and President of HypeU Media, LLC.. Using Human Design and various strategy and energetic strategies, I will help you scale your business in a sustainable way that gives you an aligned full body F**K Yes! After the death of my best friend/ father, I dove deep into personal healing, and spiritual development. I trained in Human Design, Trauma Healing, Astrology, Reiki, Meditation, and Wealth Energetics and that really brought me back from a pretty epic burnout. I left corporate fitness after almost 10 years, and got real clear on my vision and my boundaries. Since then, I’ve built a multi-six-figure coaching business, a top-rated podcast that’s close to 250K downloads and a highly engaged social media network - all within 2 years. What I am really interested in is you living a life that turns you on and having a business that is a full body yes. Through all of my education and experience, I will guide you and give you the tools necessary to scale a massive, sustainable, and sexy business using your intuition and Human Design.