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< Intro >

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– Welcome back to another
episode of Count Me In.

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I'm your host, Adam Larson,

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and I'm thrilled to have our special
guest with us today, Josh Fonger.

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Josh is an experienced entrepreneur
and the CEO of WTS Enterprises.

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In today's episode, Josh will
enlighten us on the crucial difference

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between working in your
business versus working on it.

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And why this shift is essential for growth, 

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particularly, for business owners and entrepreneurs.

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We'll discuss how getting
caught up by day-to-day operations

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can hinder business growth,
innovations, and long-term vision.

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Josh is an expert in helping
companies navigate this challenge,

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by utilizing the Work the System, or WTS, method.

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He emphasizes the importance of backfilling

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our current tasks and responsibilities.

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So we can jump ahead and
lead our organizations effectively.

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But it's not just about the concept.

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Josh provides practical insight, on
how to take action and implement

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a systematic approach to run a business.

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So get ready and gain some valuable
insights, tips, and strategies.

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As we explore the power of a systems
mindset, with our incredible guest.

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Let's dive right in.

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< Music >

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– Josh, I want to thank you so
much for coming on the podcast.

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Really excited to talk about entrepreneurs,

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and that systems mindset that you talk about.

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But to get started, maybe,
we can start by discussing

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the difference of working in your
business versus working on it,

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and why that's essential for growth, especially,

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for business owners and entrepreneurs?

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– Yes, and this is not a new concept.

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I think people have been aware
of this, heard this, for decades.

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Popularized by The E Myth,
Michael Gerber's, bestselling book.

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And the key thing that I do is help
companies, actually, make that happen.

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The big the big issue, of course,
whether it's a manager, an owner, 

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or a CEO, is that they are
doing the work as a technician,

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instead of leading the work or growing the
organization.

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And, so, that's the key thing,
is that if you're doing the work,

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then no one is doing the business growth,

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no one's doing the innovation,
no one's doing the expansion.

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No one's casting the vision
for the next series of years.

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Instead, they're talking about the next five
minutes, and maybe the next five hours, 

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and that's really the issue

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is that companies stay stuck
when they're looking short term.

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And, so, what I focus in on is helping, mechanically,

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because it's more than just an idea.

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They need to think differently,

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but then they, actually, have
to take different actions.

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Is help business owners and leaders
take those actions, in a methodical,

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mechanical way, so that they're
backfilling what they're currently doing.

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Because you can't just jump ahead
somebody's got to do the work.

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And, so, there needs to be a way,

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which we call working the
system, or the WTS method,

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a way to backfill what you're currently doing.

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So you can jump ahead and lead the organization.

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And, the idea, again, simple enough, work
on the business instead of in the business.

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But, mechanically, and infrastructure wise,

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to do that takes some heavy lifting,
some rolling up of the sleeves.

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That's what we want all of our clients to
get is that, there's a process you can take.

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And if you work the process, you
work your systems, that freedom 

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and that growth will become a mechanical reality.

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– So maybe we can dig in in
a little bit more into this work,

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this system method that you're talking about.

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I know that you have a book, that we'll put
a link in the show notes for everybody,

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maybe, you can talk a
little bit more about that.

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How does that enable your business owners

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to do things like increase
profits, reduce time?

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I know those are a lot of
things that you speak about,

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maybe we can talk a little more detail on that.

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– Yes, so everyone uses all their time,

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and everyone, essentially, uses all of their
resources, and so you're bound by those.

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And, so, the way to expand
your business, expand your life,

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is to do a better job with those resources.

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And, so, working the system
is all about getting more efficient.

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And, so, how do we do that?

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Well, we help people not just react
to the problems of their business

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or the stimuli that's coming their way.

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But instead take charge
or take control of the systems

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that they know are going to keep happening.

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So instead of just reacting
to a phone call coming in.

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Instead manage or control that system,

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so that you and your team know how
to answer the call, to be the best with it.

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And let's just say answering the phone

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is one of 300 different systems
that maybe your company has.

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And instead of winging each
system and following it

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the way you've always done it before.

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If you take the time to look at
each system, as a separate entity,

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and then figure out what is the
best way to make it the fastest,

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the lowest cost, the highest
efficiency, the highest profitability.

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What are the ways we can
optimize each of those little pieces,

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which can be done if they're written
down and looked at objectively.

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You're going to find that the assemblage

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 of those separate pieces are going to result,

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we're talking to math folks here, accountants,

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the result is going to be a much better business.

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It's not going to be surprise when
your company is running way better,

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way more profitably, when the separate
pieces, that make up your business,

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are each improved by 5%, 10%, 20%.

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Each of these pieces are then
going to equate to a multiple 

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of what you ever thought possible.

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Because we work with companies,
everyone's already working hard.

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Everyone's already doing their best.

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And, so, we let them know,
"You have to work differently,

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if you're going to expand
beyond your current best."

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Because everyone's already trying their best.

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Everyone's already working hard,
everyone's already maxed out.

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So knowing that plateau is already reached,

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in the organizations we work with,

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the goal is, "Okay, well, now we're
going to have to work differently.

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We're going to have to work
in a different way."

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And that's going to be working
on these separate systems.

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– So a lot of times when you say
the word systems, people think

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these are different softwares that
I'm using, or different things like that.

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But you're talking systems as more
of all the processes that you do,

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within your organization.

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Am I correct in that understanding?

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– Yes, exactly, it's a very broad way,

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like the way you drive to
work each day, is a system.

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The way you schedule a meeting, is a system.

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The way you answer the phone,
it's a repeatable process

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that is going to happen again and
again, and you can get control of it.

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Maybe you do get control of it
with a software, but you don't have to.

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There could be ways where you
say, "Hey, I process this invoice."

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And it's a system, it involves some
mechanical parts, with some software,

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some automation, some people.

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Maybe a couple of different people,
maybe, some physical envelopes,

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there's a bunch of different
pieces that make up this system.

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But once you identify it, as a system,

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then you realize that the
people can be switched out.

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In most organizations we work
with, it's switching out managers,

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leaders, expensive people, to lower cost.

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More junior people who can do
the same work, maybe, even better, 

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maybe, even faster, if they are trained
properly, with a system that's documented.

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And, so, that's what we're talking
about with regards to systems.

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– So when we talk about 'Work the system',

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it makes me think of the other book, The
Systems Mindset by Sam Carpenter.

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Maybe we can talk a little bit about
what that means, in reference 

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to how we've been speaking right now?

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– Yes, so whenever we're talking to leaders,

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they all get, "Hey, we should
document our SOPs."

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That'll make sense because big
companies do it, small companies don't, 

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but they probably should, if they want to
get big someday, and so people get that.

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But what we want them to do is go a layer
deeper, and think about everything in life.

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And, so, Sam Carpenter writes about
it in terms of the systems mindset.

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And this is an outside and slightly
elevated perspective on you,

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the things you do, the things
your organization does.

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And realizing that each of the results
you're experiencing in your life

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and in your business are resultants that happened

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because of the systems that led to it.

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And these separate pieces that led
to these results you're in control of.

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You're in control of those systems.

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And, so, your results that you have
currently today are not random.

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They can very logically be analyzed
based on looking in the past.

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And, so, if you want to change the future
results, you're going to need to change 

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your systems to create new results.

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And the idea is it's supposed to be
a very empowering mindset shift

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as opposed to "I'm a victim of my
circumstances or my results."

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Instead it's "I can actually change those
and do it in a very logical, mechanical, way

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if I look at the separate
systems that got me there."

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And, so, we want owners, managers, employees,

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top-down to all get this systems mindset.

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And instead of be defeated or
frustrated with the current reality,

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realize, "Okay, instead of just
focusing on different results,

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let's focus on different systems
knowing that the results

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will take care of themselves."

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And, so, that's a lot of what I want
people to do is not look at today,

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look at the systems that got them
there and let's work on those.

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Knowing that if we do that, it might
be a week, it might be a month, 

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it might be six months, but we're going
to see a massive change in the results.

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The results will happen
because things will get faster

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and, usually, the first result is
always, "I'm feeling less stressed.

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I'm feeling like work is just going
smoother, there are less mistakes.

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Why is it happening?"

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And, so, they feel it first, and then
after that they start to notice it

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in terms of their time.

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The managers, the owners, I'm working with

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are like, "I got more time
in my day or my week."

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They start to notice that they
actually have some flexibility

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or some ability to work on those
special projects, those initiatives 

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that have pushed the company forward.

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And then they start reviewing their
financial reports, or their metrics, 

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or their KPIs, things that
they're starting to track,

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and they're like, "Wow, our
numbers are getting better."

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And then they start realizing, especially,
if they're the owner or the profit sharing,

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that there's a lot more money
at the end of the day.

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They can't, necessarily, point to one
thing or another, it's all of these things 

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that they've been worked on.

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The systems that they've empowered
their team to work on, are all working 

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slightly better or a lot better,
and that's what's, ultimately, 

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ending up with the higher bottom line.

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– Yes, and I can't help but thinking,

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as we talk through this,
it's very top-down mentality.

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And if you're a business owner, you're
trying to share that with everybody.

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How do you inspire and motivate your
employees, your middle managers, 

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people underneath you?

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Because not everybody is able to have
that systems mindset, all the time.

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If you're just low-level person

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who's just doing some more
of the administrative work,

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it's hard to have that systems mindset.

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So how do you translate
that to people's daily jobs?

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– Yes, that's a great question, and the
whole philosophy, the WTS method,

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is about empowering, enabling,
that at the lowest level possible.

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And the more that your
frontline employee gets it,

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and then they start to work
in that way the better.

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And you want to top-down
in terms of educate and inspire

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through a clear strategy,
we call it the strategic objective,

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and clear principles, we call
them operating principles.

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But then we want them to
take ownership of their work.

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People like to have autonomy.

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People like to have ownership, and
we give them autonomy and ownership,

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of the work or the sphere
they get to work in by saying,

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"Hey, why don't you help us generate the
documented systems for this department

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or for what you do because
you're already doing it."

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So you can write down the way it's
being done, and then we all get

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to work  on making it better and
you get to optimize and improve 

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because people like to improve.

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They like to get better, they like to be
rewarded for improving their work.

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It's not that their work doesn't
matter, their work matters so much 

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that we want to write it down
and make it even better.

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And, so, once they're inspired
by the strategy and the vision,

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and once they realize that they're
a part of making a great business,

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being congruent with the future.

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And once they see, "Hey, this
company is going somewhere."

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We're not just going to stay chaotic
and be a horrible place to work forever.

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We're actually building this infrastructure,

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so I can see the leadership
knows where they're going,

227
00:12:02,328 --> 00:12:03,828
and I want to be a part of this.

228
00:12:03,828 --> 00:12:05,450
And I want to be a part of making it better

229
00:12:05,450 --> 00:12:08,495
and then rewarded for what that's
going to be, whether that's promotion 

230
00:12:08,495 --> 00:12:12,995
or higher pay because companies
that systemize their business,

231
00:12:13,070 --> 00:12:14,529
they have more money, they have more profit. 

232
00:12:14,529 --> 00:12:18,661
Therefore, their people can get paid
more and have more advancement.

233
00:12:18,699 --> 00:12:20,350
So they get to be a part of that.

234
00:12:20,350 --> 00:12:24,161
So the more you can sell them on
the vision of what they're a part of,

235
00:12:24,161 --> 00:12:26,860
and empower them, and give them autonomy

236
00:12:26,860 --> 00:12:29,260
through the systems they work on,

237
00:12:29,260 --> 00:12:33,560
the more they're going to actually
enjoy their work, and that's the goal.

238
00:12:33,560 --> 00:12:37,494
That's the goal, but reality is
some people, they don't care.

239
00:12:37,494 --> 00:12:40,661
Especially the lowest level folks,
they're just coming to work, just a job, 

240
00:12:40,661 --> 00:12:41,970
they don't really care that much.

241
00:12:41,970 --> 00:12:43,680
They like the way they're currently doing it.

242
00:12:43,680 --> 00:12:45,230
They don't really want the extra accountability,

243
00:12:45,230 --> 00:12:46,670
they don't want the extra administration.

244
00:12:46,670 --> 00:12:50,140
They don't want to optimize it's,
"Whatever, who really cares?"

245
00:12:50,140 --> 00:12:53,328
They like to just follow their gut
and that's good enough for them.

246
00:12:53,328 --> 00:12:57,328
Well, ultimately, as you're working
on the strategy I'm talking about,

247
00:12:57,328 --> 00:12:59,328
the work with system method.

248
00:12:59,328 --> 00:13:02,328
Those people are not going to fit,
they're not going to fit with the strategy,

249
00:13:02,430 --> 00:13:04,161
the culture, the direction you're going.

250
00:13:04,161 --> 00:13:07,130
And those people are either
going to have to come on board

251
00:13:07,130 --> 00:13:11,827
or they're going to have to be, I guess,
thrown overboard, for lack of better term.

252
00:13:11,827 --> 00:13:13,750
And, so, that is part of it.

253
00:13:13,750 --> 00:13:17,661
Part of it is that those types of people,
since they don't embody the vision,

254
00:13:17,760 --> 00:13:19,440
can't be congruent with business.

255
00:13:19,440 --> 00:13:23,494
And, so, they have to be let go so that
you can keep optimizing the business. 

256
00:13:23,630 --> 00:13:26,661
And, so, that is part of the process.

257
00:13:26,661 --> 00:13:29,994
I would say the faster you try
to integrate this philosophy

258
00:13:29,994 --> 00:13:32,649
and this methodology in your
business, the faster it goes,

259
00:13:32,649 --> 00:13:37,827
the more likely you're going to have more
people leave or you're pushing them out.

260
00:13:37,827 --> 00:13:40,494
Maybe the more slow and
steady you implement this,

261
00:13:40,494 --> 00:13:42,740
the more people will get brought along.

262
00:13:42,740 --> 00:13:46,827
Because they might not like it at first,
but then they might get a taste of it

263
00:13:46,930 --> 00:13:52,160
and say, "Hey, my work is actually getting
better, and things are smoother now, 

264
00:13:52,160 --> 00:13:52,994
and I'm saving time."

265
00:13:52,994 --> 00:13:55,660
So they'll, eventually, buy-in,

266
00:13:55,660 --> 00:13:57,994
and they can be a part of
making your company great.

267
00:13:58,160 --> 00:14:00,089
– Well, and it also allows them time.

268
00:14:00,089 --> 00:14:04,130
If you improve your daily process
each day and it frees up time,

269
00:14:04,130 --> 00:14:05,494
it actually allows you time to think.

270
00:14:05,494 --> 00:14:06,994
It allows you time to come up with ideas.

271
00:14:06,994 --> 00:14:09,994
It allows you time to grow
as an employee, as well,

272
00:14:09,994 --> 00:14:12,740
so that you can say, "Hey, I want
to get to that level, too."

273
00:14:12,740 --> 00:14:16,310
So it's an even balance,
if you kind of buy-in to that.

274
00:14:16,310 --> 00:14:18,029
– Exactly, yes, everyone can contribute.

275
00:14:18,029 --> 00:14:24,160
And even the lowest level person, I don't
know, I'm just saying a street sweeper.

276
00:14:24,160 --> 00:14:26,660
And they might come in the first
day of work and they might say, 

277
00:14:26,660 --> 00:14:29,827
"Hey, you know what, actually, if we
swept this way instead of that way,

278
00:14:29,827 --> 00:14:33,493
we could do it a little bit faster and the
streets would be a little bit cleaner."

279
00:14:33,493 --> 00:14:37,980
Great innovation, anyone can
contribute, even if it's something lower.

280
00:14:37,980 --> 00:14:42,160
And this might be 100-million-dollar
company where the leaders 

281
00:14:42,160 --> 00:14:45,827
are trying to innovate on a different
scale, on a different trajectory.

282
00:14:45,827 --> 00:14:49,250
But if the lowest level person is also
a part of that, that's what you want.

283
00:14:49,250 --> 00:14:51,980
You want everyone to be
innovating with the extra time,

284
00:14:51,980 --> 00:14:54,827
the extra capacity, the less stress.

285
00:14:54,827 --> 00:15:00,827
When you have both the strategy, the
principles, and the freedom of control 

286
00:15:00,827 --> 00:15:03,160
over your systems to make
them better, people like that.

287
00:15:03,160 --> 00:15:06,993
They like to test out, and experiment,
and try to improve new things.

288
00:15:06,993 --> 00:15:11,959
And as a manager and leader, you can
actually allow your team to do that

289
00:15:11,959 --> 00:15:15,060
because they have the framework
and the boundaries

290
00:15:15,060 --> 00:15:17,020
and the document system to start with.

291
00:15:17,020 --> 00:15:20,210
And then you're letting them do these
micro experiments on their own,

292
00:15:20,210 --> 00:15:22,140
and then report back up what's working.

293
00:15:22,160 --> 00:15:25,070
– A lot of times when you're
a business owner, entrepreneur,

294
00:15:25,070 --> 00:15:28,326
you're still getting started,
you're slowly growing.

295
00:15:28,326 --> 00:15:31,250
You might be listening to this and 
thinking, "That's great in theory,

296
00:15:31,250 --> 00:15:35,639
but I am constantly having to
intervene in the daily operations.

297
00:15:35,639 --> 00:15:38,279
I constantly have to look at things
because you're just growing."

298
00:15:38,279 --> 00:15:41,493
So how do you build that systems
mindset, as you're growing?

299
00:15:41,493 --> 00:15:44,993
Because you don't want to wait too
long so everybody gets set in their ways.

300
00:15:44,993 --> 00:15:47,819
But you also want to have that growth mindset.

301
00:15:47,819 --> 00:15:51,160
How do you balance that, especially,
when you're getting started?

302
00:15:51,826 --> 00:15:56,110
– Great question, yes, I think
that it's important for people

303
00:15:56,110 --> 00:15:58,230
to know that you're pursuing perfection.

304
00:15:58,230 --> 00:16:01,493
You're pursuing being the best
business, that's a direction.

305
00:16:01,493 --> 00:16:06,680
But part of the way to get there
is iterative and requires mistakes.

306
00:16:06,680 --> 00:16:09,699
Some industries are okay with
more mistakes than others.

307
00:16:09,699 --> 00:16:13,493
So if you're a heart surgeon, probably, you
don't want to make too many mistakes.

308
00:16:13,493 --> 00:16:18,659
But if you're a creative agency
and you're designing labels,

309
00:16:18,659 --> 00:16:22,980
well, it's okay if there are
a few flubs along the way,

310
00:16:22,980 --> 00:16:25,993
as you're trying to optimize
your business model.

311
00:16:25,993 --> 00:16:28,826
And, so, knowing what industry you're in,

312
00:16:28,826 --> 00:16:33,826
knowing what the tolerance is for
mistakes, is going to allow you to

313
00:16:33,826 --> 00:16:36,326
take more risks, as you're growing the business.

314
00:16:36,326 --> 00:16:41,659
But companies that grow the business,
every company I'm working with

315
00:16:41,659 --> 00:16:44,492
I say is on a train, they're already
on the tracks, they're moving.

316
00:16:44,639 --> 00:16:48,326
So you're never going to get this
perfect opportunity to stop the train 

317
00:16:48,326 --> 00:16:52,829
and let's all work on making
it better, now,  it's moving.

318
00:16:52,829 --> 00:16:56,209
You've got income coming in,
you got to provide a service,

319
00:16:56,209 --> 00:16:57,326
you got costs going out.

320
00:16:57,326 --> 00:16:59,460
You have things happening in real time.

321
00:16:59,460 --> 00:17:02,620
And, so, you have to do what you
can while you're in the middle of it.

322
00:17:02,620 --> 00:17:06,880
So if you're in the middle of
making a sale, work on that system.

323
00:17:06,880 --> 00:17:09,860
If you're in the middle of going to a
convention, work on that system.

324
00:17:09,860 --> 00:17:12,209
If you're in the middle of hiring
somebody, work on that system.

325
00:17:12,209 --> 00:17:15,360
So if you're working on
systems as you're doing them,

326
00:17:15,360 --> 00:17:16,492
that's going to be the best approach

327
00:17:16,492 --> 00:17:19,280
because it's simple and
you immediately get the benefit

328
00:17:19,280 --> 00:17:21,992
because you're in the middle
of doing it, anyway.

329
00:17:21,992 --> 00:17:24,992
And that's all I want with my clients,

330
00:17:24,992 --> 00:17:27,659
is, "Hey, you're in the middle of
hiring and you're going to do,

331
00:17:27,659 --> 00:17:31,220
let's just say, orientation,
so record that orientation, great."

332
00:17:31,220 --> 00:17:32,960
So now the next time you're
going to do orientation,

333
00:17:32,960 --> 00:17:34,000
maybe, you're going to use that recording,

334
00:17:34,000 --> 00:17:37,159
or maybe you're going to find a way to
optimize it, or make it go a little faster.

335
00:17:37,200 --> 00:17:38,992
And then the next time you might realize

336
00:17:38,992 --> 00:17:41,159
you could delegate that to someone who's lower.

337
00:17:41,159 --> 00:17:45,159
And, then, maybe, there's a way you could
add some technology so that it's better.

338
00:17:45,159 --> 00:17:48,419
And, so, each time you're finding
a way to improve the system

339
00:17:48,419 --> 00:17:51,992
that you know is going to happen again
and again, without getting stuck 

340
00:17:51,992 --> 00:17:55,325
and saying, "Well, in the perfect scenario,
someday, we'll perfect the system."

341
00:17:55,325 --> 00:17:58,140
Because the business is not static,

342
00:17:58,140 --> 00:18:00,992
so you have to make them nimble
enough to always be improving.

343
00:18:00,992 --> 00:18:04,492
And, so, a lot of times, what
I'll say is document as you go

344
00:18:04,492 --> 00:18:05,840
and record as you do things.

345
00:18:05,840 --> 00:18:09,020
Because at least you'll have a
record of how it's done,

346
00:18:09,020 --> 00:18:13,530
the best you could do it today,
of which to improve upon tomorrow.

347
00:18:13,530 --> 00:18:15,370
And with the hope that it
might be someone different

348
00:18:15,370 --> 00:18:17,658
who could improve on that system.

349
00:18:17,658 --> 00:18:21,158
I think that the perfectionist clients
that I have they don't like that 

350
00:18:21,158 --> 00:18:24,658
because they don't want a
record of them doing it not perfect.

351
00:18:24,658 --> 00:18:26,929
And your imperfect action

352
00:18:26,929 --> 00:18:30,590
is going to be as good as you're going
to get today, so get a record of it.

353
00:18:30,590 --> 00:18:34,158
Whether it's in writing, or it's a screencast
video, or it's an audio recording, 

354
00:18:34,158 --> 00:18:35,860
a video recording, some record of it.

355
00:18:35,860 --> 00:18:41,325
So that that's going to be the baseline
for the next time that system is run,

356
00:18:41,325 --> 00:18:45,560
and you'll always find little nuances,
little ways, to improve it.

357
00:18:45,560 --> 00:18:49,158
Whether it's the experience, or
lowering the cost, or making it faster,

358
00:18:49,158 --> 00:18:52,491
or optimizing some aspect of it.

359
00:18:52,491 --> 00:18:58,090
And that's what makes work
interesting, and fun, and engaging,

360
00:18:58,090 --> 00:19:00,158
is someone might say,
"Well, I've done this 100 times."

361
00:19:00,158 --> 00:19:02,658
But can you do it better?
Can you do it faster?

362
00:19:02,720 --> 00:19:04,030
"Well, I don't know."

363
00:19:04,030 --> 00:19:08,825
And the answer is always, yes, and that's
what I always push my clients to do.

364
00:19:08,825 --> 00:19:12,325
And, then, usually, after we analyze
one of their systems they say, 

365
00:19:12,325 --> 00:19:14,000
"Gosh, I never realized we
could do it that much better,

366
00:19:14,000 --> 00:19:16,325
if we actually took the time to focus on it."

367
00:19:16,830 --> 00:19:21,270
– I like that mindset, that concept
idea that you're never finished.

368
00:19:21,270 --> 00:19:24,030
And that's, sometimes, when
people go through these processes,

369
00:19:24,030 --> 00:19:28,324
of these massive strategy sessions,
and they go off to off-sites 

370
00:19:28,324 --> 00:19:31,658
and have consultants come in,
and they do all these things.

371
00:19:31,658 --> 00:19:34,289
And, then, they sit and say,
"Okay, this is our new model."

372
00:19:34,289 --> 00:19:37,324
And they leave it in place for
another ten years, and they realize, 

373
00:19:37,324 --> 00:19:39,460
"Oh, wait, we should have
been improving this all along."

374
00:19:39,460 --> 00:19:42,100
So I love this idea that you're
saying that you're never done,

375
00:19:42,100 --> 00:19:43,870
you're constantly looking at the systems.

376
00:19:43,991 --> 00:19:48,491
– Exactly, yes, a lot of times, I'll fly
in or I'll work with a new client,

377
00:19:48,491 --> 00:19:53,158
and they will have documented all of
their procedures, in their entire business, 

378
00:19:53,158 --> 00:19:55,158
but they did it like, five years ago.

379
00:19:55,158 --> 00:19:58,260
And, so, they'll say, "We got
everything documented, already.

380
00:19:58,260 --> 00:20:01,780
But the issue is we don't do any of those
things the way we did it five years ago.

381
00:20:01,780 --> 00:20:05,830
So all of this stuff we documented
is obsolete, it's trash."

382
00:20:05,830 --> 00:20:08,991
And we've got different people,
we've got different technology,

383
00:20:08,991 --> 00:20:11,491
we've got different products now,
different services, different price points,

384
00:20:11,491 --> 00:20:13,824
different locations, it's all different now.

385
00:20:13,824 --> 00:20:19,157
And instead of seeing, documenting
the systems of the business as a project,

386
00:20:19,157 --> 00:20:20,570
with a finish line, like you said.

387
00:20:20,570 --> 00:20:23,280
Instead it's a mindset, it's a strategy,

388
00:20:23,280 --> 00:20:27,157
it's a way to operate, and if you
operate with that strategy,

389
00:20:27,157 --> 00:20:30,770
then it is always going to be a
culture of continuous improvement.

390
00:20:30,770 --> 00:20:33,760
Not just in theory, a culture
of continuous improvement,

391
00:20:33,760 --> 00:20:35,157
but it's going to be in practice

392
00:20:35,157 --> 00:20:40,157
because you're going to see, "Hey, we
just improved the way we punch in

393
00:20:40,157 --> 00:20:42,510
and punch out it in the morning and at night.

394
00:20:42,510 --> 00:20:44,991
That system got slightly
better than last week."

395
00:20:44,991 --> 00:20:49,490
"Hey, we just improved the way we,
whatever it is, order inventory 

396
00:20:49,490 --> 00:20:54,157
because we tweaked the way we did our
system, and now it's a little bit better."

397
00:20:54,157 --> 00:20:57,824
And, so, you can mechanically see, yes,
the culture of continuous improvement

398
00:20:57,919 --> 00:21:00,760
is not just this idea that
leaders like to talk about.

399
00:21:00,760 --> 00:21:05,560
It's actually happening and we're
seeing the results in our systems,

400
00:21:05,560 --> 00:21:07,324
and then we're seeing it in the bottom line.

401
00:21:07,990 --> 00:21:11,789
– I love that idea because you
have to continuously improve.

402
00:21:11,789 --> 00:21:15,420
You have to continuously look
at things in order to become better.

403
00:21:15,420 --> 00:21:19,490
And let's say somebody's listening to this
and saying, "I'm really interested in this."

404
00:21:19,590 --> 00:21:22,657
Are there common mistakes or challenges,
maybe, some examples you can share

405
00:21:22,657 --> 00:21:25,049
that you've seen that people
can look out for,

406
00:21:25,049 --> 00:21:26,990
as they're trying to move toward this mindset.

407
00:21:27,320 --> 00:21:30,490
– Yes, the common mistakes and challenges,

408
00:21:30,490 --> 00:21:32,990
we could talk for hours on that.

409
00:21:33,050 --> 00:21:36,657
But the most common ones is
that if you have multiple leaders

410
00:21:36,657 --> 00:21:39,823
and one person buys into it
but the other leaders don't,

411
00:21:39,823 --> 00:21:42,220
then, you're going to have problems.

412
00:21:42,220 --> 00:21:45,400
So one owner is saying, "Hey, team,
we're going to start working on this."

413
00:21:45,400 --> 00:21:50,150
But the other owners or managers
are saying, "No, move faster."

414
00:21:50,150 --> 00:21:53,823
If you can't constantly be rushing
and reacting really fast 

415
00:21:53,823 --> 00:21:55,990
and, simultaneously, slowing down,

416
00:21:55,990 --> 00:21:57,990
analyzing your systems
and making them better.

417
00:21:57,990 --> 00:22:02,600
And, so, if you have leadership
that does not agree on this initiative,

418
00:22:02,600 --> 00:22:04,657
then it never works, I see it all the time.

419
00:22:04,657 --> 00:22:09,490
I also see it when there is a lower
manager, not the owner or the CEO, 

420
00:22:09,490 --> 00:22:11,549
but someone who's a mid-manager, or lower.

421
00:22:11,549 --> 00:22:15,823
They try to implement this, also it doesn't
work because the long-term benefits 

422
00:22:15,823 --> 00:22:19,323
of what's happening in their organization,
they don't see, and they don't care about.

423
00:22:19,323 --> 00:22:24,656
And, so, again, they are pushing their
managers to react and perform, 

424
00:22:24,656 --> 00:22:26,860
as opposed to build out their systems.

425
00:22:26,860 --> 00:22:28,490
And, so, they're not appreciating

426
00:22:28,490 --> 00:22:32,156
the infrastructure  that's being worked,
and I've seen that happen often.

427
00:22:32,156 --> 00:22:34,656
I also see companies where
they overcomplicate it,

428
00:22:34,656 --> 00:22:37,150
where they'll say, "We love this idea.

429
00:22:37,150 --> 00:22:39,309
So now we want every procedure,

430
00:22:39,309 --> 00:22:41,840
in our entire business,
documented in the next 60 days.

431
00:22:41,840 --> 00:22:43,823
We want them all to have diagrams.

432
00:22:43,823 --> 00:22:45,823
We want them all to have automations.

433
00:22:45,823 --> 00:22:48,990
We want them all to be in special formatting."

434
00:22:48,990 --> 00:22:53,823
And they make it too big, too complicated,
too fast, and the team never absorbs it.

435
00:22:53,823 --> 00:22:59,156
And they end up realizing they're spending
$700 on each procedure they document

436
00:22:59,156 --> 00:23:02,156
and they do it for about a month and
they say, "This is way too expensive,

437
00:23:02,250 --> 00:23:04,323
this is way too hard,
we're never going to do this."

438
00:23:04,323 --> 00:23:08,490
And, so, the stopping/starting with
initiatives like this is extremely common.

439
00:23:08,490 --> 00:23:12,656
Where they make it too big,
they make it too complicated,

440
00:23:12,656 --> 00:23:16,470
and they might make it overly secure as well.

441
00:23:16,470 --> 00:23:20,489
Whereas they need like five levels of
passwords to get into the system, 

442
00:23:20,489 --> 00:23:22,650
to update it, and then no one ever updates it.

443
00:23:22,650 --> 00:23:25,823
And, so, my advice to everyone like this

444
00:23:25,823 --> 00:23:29,730
is to keep it as simple as possible
because the simpler it is,

445
00:23:29,730 --> 00:23:31,110
the more you can engage everybody.

446
00:23:31,110 --> 00:23:33,656
So if it's as simple as saying,
"Hey, you know what?

447
00:23:33,656 --> 00:23:37,940
We're going to be hiring
that new person tomorrow.

448
00:23:37,940 --> 00:23:41,890
We should probably document how
we onboard them with a checklist,

449
00:23:41,890 --> 00:23:44,549
to make sure that they get all
the things that they need."

450
00:23:44,549 --> 00:23:45,900
That sounds good.

451
00:23:45,900 --> 00:23:49,799
Write it down on a piece of paper,
maybe, someone types it up, great,

452
00:23:49,799 --> 00:23:52,822
and we have a new system now,
and then it can get refined.

453
00:23:52,822 --> 00:23:55,156
But you got to start with
something really simple,

454
00:23:55,156 --> 00:23:57,279
and so people can start
to get traction with it.

455
00:23:57,322 --> 00:24:00,489
– Yes, starting simple makes a lot of
sense because I'm sure somebody

456
00:24:00,489 --> 00:24:02,822
wants to jump in with both
feet and try everything.

457
00:24:02,970 --> 00:24:06,460
But you can see what works and
what works within the organization,

458
00:24:06,460 --> 00:24:09,822
within that culture, and you
have to adjust accordingly.

459
00:24:09,822 --> 00:24:13,220
– Yes, any change initiative,
the bigger the change initiative,

460
00:24:13,220 --> 00:24:16,130
the more drastic, the faster,
the less it gets absorbed.

461
00:24:16,130 --> 00:24:22,989
And, so, it's always better to start small
and to build momentum, to build buy-in,

462
00:24:22,989 --> 00:24:27,960
and make sure everyone is on
board, and to give it time to work.

463
00:24:27,960 --> 00:24:32,322
So just because it's an idea, now,
it needs to actually be put into writing.

464
00:24:32,322 --> 00:24:35,880
Then it needs to be put into
practice and, then, in practice,

465
00:24:35,880 --> 00:24:40,822
the feedback loop needs to come back,
with additional tweaks and optimizations

466
00:24:40,822 --> 00:24:42,989
for absorption, for, buy-in.

467
00:24:42,989 --> 00:24:45,190
And, then, management needs to, actually,

468
00:24:45,190 --> 00:24:49,489
make sure they're consistent with a
new way and possibly even measure it 

469
00:24:49,489 --> 00:24:52,822
to see the results, and hold people
accountable to those results.

470
00:24:52,840 --> 00:24:57,322
And, then, that system has been
utilized, let's say for a few months, 

471
00:24:57,322 --> 00:25:03,039
now it's fully absorbed into that particular
department, that was a lot of work.

472
00:25:03,039 --> 00:25:05,710
And you can do multiple, at the same time,

473
00:25:05,710 --> 00:25:09,322
but you can't do too many,
at the same time, too fast.

474
00:25:09,322 --> 00:25:13,988
Because, again, the full absorption
of the system never happens,

475
00:25:13,988 --> 00:25:14,970
so you never get the benefit.

476
00:25:14,970 --> 00:25:19,820
And, so, I'm always big on pushing
people towards this strategy,

477
00:25:19,820 --> 00:25:23,822
and then letting them know that this is
going to provide you benefit immediately, 

478
00:25:23,822 --> 00:25:27,488
starting tomorrow, and in the
future, for decades to come.

479
00:25:27,590 --> 00:25:29,488
But you have to always be going,

480
00:25:29,488 --> 00:25:33,179
maybe you have your foot in
the pedal at 30 miles an hour today,

481
00:25:33,179 --> 00:25:36,300
40 tomorrow, 40 the next day.

482
00:25:36,300 --> 00:25:39,488
Maybe 10 miles an hour, during a
really rough season, for a few months, 

483
00:25:39,488 --> 00:25:40,821
but then back up to 20 miles an hour.

484
00:25:40,821 --> 00:25:44,321
But we have to always be going forward,
and maybe just slam the accelerator

485
00:25:44,321 --> 00:25:46,321
and say, "We're going to 90 tomorrow."

486
00:25:46,321 --> 00:25:47,600
It's just not going to work.

487
00:25:47,600 --> 00:25:52,321
And, so, I'd rather see continuous
progress, going forward, at a slow speed 

488
00:25:52,321 --> 00:25:57,821
than stop/start, stop/start because
those just kill change initiatives.

489
00:25:57,988 --> 00:26:02,821
– Yes, so as we look to the future,
there are so many things changing.

490
00:26:02,940 --> 00:26:07,821
The markets, you've got inflations, you've
got things like generative AI taking over.

491
00:26:07,821 --> 00:26:09,250
There are so many things happening.

492
00:26:09,250 --> 00:26:10,250
How do you see this work?

493
00:26:10,250 --> 00:26:12,640
The system method evolve in the future.

494
00:26:12,640 --> 00:26:14,600
Are there trends and different
advances that you see

495
00:26:14,600 --> 00:26:15,988
that could influence this method?

496
00:26:16,155 --> 00:26:20,100
– Yes, so I think that the
method is not going to change.

497
00:26:20,100 --> 00:26:24,654
This whole idea of leaders, and
managers, and owners getting stuck,

498
00:26:24,654 --> 00:26:28,988
but needing to move beyond that,
that's been around forever.

499
00:26:28,988 --> 00:26:31,988
You just need to have a clear strategy,
clear principles, clear procedures,

500
00:26:31,988 --> 00:26:34,821
that's not going to change,
that's been around forever.

501
00:26:34,821 --> 00:26:35,988
The thing is that change

502
00:26:35,988 --> 00:26:39,488
is new opportunities in technology and innovation.

503
00:26:39,580 --> 00:26:44,821
New ways to work instead of just
working on an agrarian family business,

504
00:26:44,840 --> 00:26:49,490
with your relatives, we now have the
Internet and international business.

505
00:26:49,490 --> 00:26:53,821
So there's a lot of ways to get a lot of
work done, with a lot of great people

506
00:26:53,821 --> 00:26:58,154
that are not, necessarily, in your own
backyard, and that's nothing new.

507
00:26:58,154 --> 00:26:59,940
And, then, the technology innovations,

508
00:26:59,940 --> 00:27:06,154
and abilities to use whether it's AI or
automations, is obviously exploding 

509
00:27:06,154 --> 00:27:08,654
and, then, the ways to use that
are continuing to expand.

510
00:27:08,654 --> 00:27:12,090
And, so, I think that the more
nimble you build your systems,

511
00:27:12,090 --> 00:27:16,080
the more you're going to be able to
react to the changing marketplaces.

512
00:27:16,080 --> 00:27:18,350
Whereas maybe 50 years ago,
things were a little bit more stable

513
00:27:18,350 --> 00:27:20,770
and you could build a system,
and it'd be the same for 10 years.

514
00:27:20,770 --> 00:27:25,010
Now you build out your system
and you have to stress test it,

515
00:27:25,010 --> 00:27:29,100
and evaluate it, and it might need to
be modified more rapidly, more often.

516
00:27:29,100 --> 00:27:33,760
And you might need to be less
dependent on a person doing it,

517
00:27:33,760 --> 00:27:36,987
like, "Hey, that's Ricky's system,
he always does it great."

518
00:27:36,987 --> 00:27:41,321
Well, people are jumping around a lot
more, they're less loyal to their employers, 

519
00:27:41,321 --> 00:27:43,370
and they're more likely to move.

520
00:27:43,370 --> 00:27:47,200
And, so, you might need to focus
more on the system being simple,

521
00:27:47,200 --> 00:27:49,487
and delegable, and dividable,

522
00:27:49,487 --> 00:27:54,050
as opposed to, "Well, I know Ricky is going
to be here 20 years, so it's good enough."

523
00:27:54,050 --> 00:27:58,780
Because that's not the future
of culture and business, I don't think.

524
00:27:58,780 --> 00:28:02,487
But I will tell you, this book, Work the
System, I'm showing it on the video, 

525
00:28:02,487 --> 00:28:05,820
I know no one sees the video, 
but Work the System, Sam Carpenter,

526
00:28:05,820 --> 00:28:07,987
the author of the book,
he's had the same employees.

527
00:28:07,987 --> 00:28:10,820
After he shifted his mindset,
shifted his strategy,

528
00:28:10,820 --> 00:28:14,654
pretty much all of his employees, 
eventually, got worked out of the business.

529
00:28:14,654 --> 00:28:16,950
And as he brought in new team members

530
00:28:16,950 --> 00:28:20,820
who embraced this strategy and embraced
his philosophy, they've been with him 

531
00:28:20,820 --> 00:28:23,654
for decades, some 20 plus years.

532
00:28:23,654 --> 00:28:27,987
And they love working there
because it's calm, it's serene.

533
00:28:27,987 --> 00:28:30,190
They love working there
because they do great work.

534
00:28:30,190 --> 00:28:32,830
They love working there
because they get paid more there

535
00:28:32,830 --> 00:28:35,153
than they get paid anywhere else,
doing the job they're doing

536
00:28:35,153 --> 00:28:39,080
because there's so much additional
profit because it's being run so well.

537
00:28:39,080 --> 00:28:42,260
And, so, once someone
works in a company like that,

538
00:28:42,260 --> 00:28:43,820
they don't want to go somewhere else.

539
00:28:43,820 --> 00:28:47,929
And, so, the more you build in
the systems in your business,

540
00:28:47,929 --> 00:28:50,780
you're going to increase the
longevity of your people.

541
00:28:50,780 --> 00:28:53,487
– Yes, well, Josh, you've got
some great insights.

542
00:28:53,487 --> 00:28:56,820
Everybody, please take a look at the
show notes for links to the books, 

543
00:28:56,820 --> 00:28:58,487
and to connect with Josh.

544
00:28:58,487 --> 00:29:01,320
And, thank you so much for
coming on the podcast, today.

545
00:29:01,320 --> 00:29:02,320
– Hey, great to be here, Adam.

546
00:29:02,320 --> 00:29:04,320
< Outro >

547
00:29:04,320 --> 00:29:07,986
– This has been Count Me In,
IMA's podcast, providing you 

548
00:29:07,986 --> 00:29:09,320
with the latest perspectives

549
00:29:09,320 --> 00:29:11,986
of thought leaders from the
accounting and finance profession.

550
00:29:11,986 --> 00:29:14,680
If you like what you heard
and you'd like to be counted in,

551
00:29:14,680 --> 00:29:17,250
for more relevant accounting
and finance education,

552
00:29:17,250 --> 00:29:23,486
visit IMA's website at www.imanet.org.