1 00:00:00,160 --> 00:00:03,800 Hey everybody, welcome to Poduty and the News for Tuesday, February 2 00:00:03,800 --> 00:00:07,200 24th, 2026. We're at the Poduty Live Podcast Theater, 3 00:00:07,280 --> 00:00:11,120 downtown Tarentum, Pennsylvania on Corbet Street. I've got 4 00:00:11,680 --> 00:00:15,360 Dr. Trudy Beerman joining me tonight, CEO of PSI 5 00:00:15,360 --> 00:00:18,480 TV Network and the creator of REACHology. 6 00:00:18,960 --> 00:00:22,680 We're going to learn all about that after the theme 7 00:00:22,680 --> 00:00:24,560 song. What 8 00:00:31,980 --> 00:00:32,860 time is it? What time is it? 9 00:00:37,980 --> 00:00:40,780 Oh, it's time for Poduty and the News. 10 00:00:42,940 --> 00:00:44,540 Poduty and the News, 11 00:00:46,700 --> 00:00:49,500 the only live news podcast about 12 00:00:49,820 --> 00:00:51,980 podcasting from the state. 13 00:00:51,980 --> 00:00:59,300 Poduty 14 00:00:59,300 --> 00:01:02,860 and the News. Poduty and the News, the only live 15 00:01:02,860 --> 00:01:05,760 news podcast Poduty 16 00:01:16,200 --> 00:01:19,840 and the News! Dr. Trudy, welcome to 17 00:01:19,840 --> 00:01:23,000 the show. Welcome, Jeff. Thanks for having me. 18 00:01:23,320 --> 00:01:27,080 You're very welcome. That, that song often gets my guests out of their seats, 19 00:01:27,080 --> 00:01:30,810 gets the blood pumping. Uh, it is a Tuesday night, but You 20 00:01:30,810 --> 00:01:34,650 wouldn't know it here with all the energy in the room. Joining 21 00:01:34,650 --> 00:01:38,050 all the way from the CEO of PSI TV, 22 00:01:39,090 --> 00:01:41,890 Dr. Tree, tell us a little bit about this TV network. I've been seeing so 23 00:01:41,890 --> 00:01:45,490 much about it. We were talking about some of the stories that we selected for 24 00:01:45,490 --> 00:01:48,970 tonight, and I just think you're going to have such a great perspective on some 25 00:01:48,970 --> 00:01:52,690 of these. Tell us about what you're doing and what you're building. 26 00:01:52,930 --> 00:01:56,370 Think podcast on TV. PSI TV 27 00:01:56,910 --> 00:02:00,390 We interview experts and we have a channel presence on 28 00:02:00,390 --> 00:02:03,870 Apple TV, Roku, Amazon Fire, and Vida TV. 29 00:02:04,110 --> 00:02:07,950 And then once we've interviewed the guests, we do repurpose it and push it out 30 00:02:07,950 --> 00:02:11,790 to our podcast, which is Treadmill Tracks for Leaders of 31 00:02:11,790 --> 00:02:15,510 Brands. And then we also put it out to Influence Media News 32 00:02:15,510 --> 00:02:19,150 and other, other publications of the social and stuff like that. 33 00:02:19,470 --> 00:02:22,710 Well, tell us a little bit about the REACHology. I was learning about it, trying 34 00:02:22,710 --> 00:02:26,030 to figure out, get my head wrapped around it. It's a pretty cool concept. 35 00:02:26,790 --> 00:02:30,150 Of especially tying in your background with 36 00:02:30,630 --> 00:02:34,270 the business strategy background and all in REACHology. Tell us 37 00:02:34,270 --> 00:02:37,830 about the REACHology system. So, 38 00:02:37,830 --> 00:02:41,310 yes, it is a system. Absolutely. It is a system. REACHology, I have the 39 00:02:41,310 --> 00:02:44,470 trademark for that word, Jeff, and I've 40 00:02:44,790 --> 00:02:48,390 defined it. So, you know, with the era of 41 00:02:48,390 --> 00:02:51,670 influencers and influencers being 42 00:02:51,670 --> 00:02:54,320 determined by their follower base, 43 00:02:54,800 --> 00:02:58,440 influential reach has become generally understood to 44 00:02:58,440 --> 00:03:01,880 be how many followers do you have, and the bigger the number of 45 00:03:01,880 --> 00:03:05,720 followers, the bigger the influence you're perceived to be. The problem for me in 46 00:03:05,720 --> 00:03:09,360 my space working with experts is that is not how 47 00:03:09,360 --> 00:03:12,880 I am defining influential reach, 48 00:03:13,280 --> 00:03:17,040 because the original understanding of influence is 49 00:03:17,040 --> 00:03:20,490 your ability to persuade. And 50 00:03:20,810 --> 00:03:24,530 a lot of influencers, which is a noun for 51 00:03:24,530 --> 00:03:28,090 these people, are not necessarily 52 00:03:28,810 --> 00:03:32,530 having any influence beyond the fact that 53 00:03:32,530 --> 00:03:36,050 they get a lot of attention. So influencers 54 00:03:36,050 --> 00:03:39,490 today are attention hogs. They get a lot of 55 00:03:39,490 --> 00:03:43,330 attention. They put on a bikini, they do a prank, whatever the case may 56 00:03:43,330 --> 00:03:46,500 be, they are definitely attracting attention, 57 00:03:46,820 --> 00:03:50,100 but experts who have true influence 58 00:03:50,100 --> 00:03:53,820 expertise may not actually have an audience or 59 00:03:53,820 --> 00:03:57,660 a very vast audience. So what happens a lot of times is people like us 60 00:03:57,660 --> 00:04:01,260 will go to the influencers and ask them to 61 00:04:01,260 --> 00:04:04,860 share our influential content with 62 00:04:04,860 --> 00:04:08,100 their expanded audience. So I define 63 00:04:08,180 --> 00:04:11,860 influential reach as think of that big fish in a small pond, 64 00:04:11,860 --> 00:04:14,690 that expert who has small audience base, 65 00:04:15,010 --> 00:04:18,370 expanding that audience base where they have 66 00:04:18,450 --> 00:04:22,210 actual influence over the expanded audience. 67 00:04:22,690 --> 00:04:26,370 So for that definition, I just coined the word 68 00:04:26,770 --> 00:04:30,130 REACHology and got the trademark for it. And there it is, a system, 69 00:04:30,530 --> 00:04:34,210 because it, it explains how 70 00:04:34,290 --> 00:04:38,090 we're going to— well, it doesn't explain it, but it captures the essence 71 00:04:38,090 --> 00:04:41,110 of how what we do over here to 72 00:04:41,110 --> 00:04:44,950 orchestrate experts getting and building that 73 00:04:44,950 --> 00:04:48,790 influential reach. It's a great concept. And 74 00:04:48,790 --> 00:04:52,350 is there a way for, for people to talk to you and 75 00:04:52,350 --> 00:04:56,190 figure out maybe what their REACHology score is or, or 76 00:04:56,190 --> 00:04:59,790 how big of a reach that they have? What's the, what's the way for a 77 00:04:59,790 --> 00:05:03,390 professional to figure out, you know, how big of a reach they 78 00:05:03,390 --> 00:05:07,120 have? I'm glad you asked that question because a 79 00:05:07,120 --> 00:05:10,680 lot of experts think, oh, my work should speak for me. And 80 00:05:11,320 --> 00:05:15,160 they will have real influence offline. So like in your 81 00:05:15,160 --> 00:05:19,000 experience where you at your stage and you fill the 82 00:05:19,000 --> 00:05:22,600 room with people, that is an offline 83 00:05:23,240 --> 00:05:26,760 real influential action. So when 84 00:05:26,760 --> 00:05:30,520 somebody can get people in the room, they do have 85 00:05:30,680 --> 00:05:34,040 influence., but usually that audience 86 00:05:34,360 --> 00:05:37,720 is small. So when they go digital, they open up 87 00:05:37,720 --> 00:05:40,920 that audience to the world. The thing is that 88 00:05:41,000 --> 00:05:44,560 when experts have real-life expertise, so for example, when I got 89 00:05:44,560 --> 00:05:47,920 my doctorate, what I had to do was to go to LinkedIn, for example, 90 00:05:47,920 --> 00:05:51,520 and update LinkedIn from saying Trudy Behrman, MA 91 00:05:51,520 --> 00:05:55,080 to Trudy Behrman, DSL. So once we have 92 00:05:55,080 --> 00:05:58,520 these real-life, real-world experiences, 93 00:05:58,520 --> 00:06:02,250 credentials, publications, If the digital world is not aware of 94 00:06:02,250 --> 00:06:05,530 it, we're digitally invisible. And so the 95 00:06:06,170 --> 00:06:09,930 experts are— the Requology score helps the expert to 96 00:06:09,930 --> 00:06:13,250 identify the gap. So I really have my doctorate, but 97 00:06:13,250 --> 00:06:16,570 the internet doesn't know. So it shows you the 98 00:06:16,810 --> 00:06:20,530 gaps and it shows you what is real, but what is not 99 00:06:20,530 --> 00:06:24,290 visible online. It creates that report. It shows us 100 00:06:24,290 --> 00:06:27,870 the lowest hanging fruit. As to where to go first to try 101 00:06:27,870 --> 00:06:31,310 and really build that authoritative depth in the 102 00:06:31,470 --> 00:06:35,150 digital world. That's, it's incredible. I love hearing about it. I 103 00:06:35,710 --> 00:06:39,430 love, you know, learning these new perspectives, these new ways to reach communities, the 104 00:06:39,430 --> 00:06:43,190 new ways to share your knowledge, and you're really honing in 105 00:06:43,190 --> 00:06:46,270 on that. And if people want to reach out and connect to you and learn 106 00:06:46,270 --> 00:06:50,110 about the PSITV network, is there a dedicated place you like to 107 00:06:50,110 --> 00:06:52,390 send people to? Well, absolutely. They can go 108 00:06:52,390 --> 00:06:54,430 to 109 00:06:56,650 --> 00:07:00,250 psitvnetwork.com. Absolutely. That's super easy. We'll put the links in the show notes. And everybody 110 00:07:00,250 --> 00:07:03,690 who's on the show, on Poduty and the News, we have a crew page. So 111 00:07:03,690 --> 00:07:07,250 all my guests, all their links, their bio, that's all going to 112 00:07:07,250 --> 00:07:11,090 be on the, the pod, not only on the show notes for this episode, 113 00:07:11,090 --> 00:07:14,170 but there's going to be a dedicated page. So if Dr. Trudy comes back on 114 00:07:14,170 --> 00:07:18,010 future episodes, you'll get to see all the episodes that Dr. Trudy was ever 115 00:07:18,810 --> 00:07:22,571 on and all the links, all those connections. You know, follow those links, 116 00:07:22,571 --> 00:07:26,180 support the guests that come on the show. It means the world to us 117 00:07:26,180 --> 00:07:29,820 because they're helping us build this, this new medium of 118 00:07:29,820 --> 00:07:33,460 live podcasting, and they're here to support what you're 119 00:07:33,620 --> 00:07:36,660 doing. And you can also return the favor by supporting what they're 120 00:07:37,380 --> 00:07:40,219 doing. And well, Jeff, if you're doing that, let me tell you, let me tell 121 00:07:40,219 --> 00:07:43,940 your audience, that is a huge thing because 122 00:07:43,940 --> 00:07:47,460 when you create those backlinks and media mentions 123 00:07:47,460 --> 00:07:51,150 are powerful authority backlinks. So it's not just 124 00:07:51,150 --> 00:07:54,670 the podcast experience, it's not just exposure to a new 125 00:07:54,990 --> 00:07:58,510 audience, but when you have that dedicated page and those 126 00:07:58,830 --> 00:08:02,470 backlinks to the— from the guest to your audience, that is doing much, 127 00:08:02,470 --> 00:08:05,869 much more at the authoritative depth level than 128 00:08:05,869 --> 00:08:09,070 you probably even realize. So kudos to 129 00:08:09,870 --> 00:08:13,550 you. Yeah, it's that theory of, you know, we used to say 130 00:08:13,550 --> 00:08:16,550 30 years ago, if a tree falls in the woods and no one's there to 131 00:08:16,550 --> 00:08:20,320 hear it, does it make a sound? That really applies 132 00:08:20,320 --> 00:08:23,920 to what you do online and offline. You 133 00:08:23,920 --> 00:08:27,640 mentioned I may do a presentation at a college, but if it's not recorded 134 00:08:27,640 --> 00:08:31,360 and it's not put online, then Google doesn't know about it, 135 00:08:31,360 --> 00:08:35,120 the algorithms don't know about it. And what Dr. Tree's talking about, so important, 136 00:08:35,120 --> 00:08:38,960 make sure that the things that you do, you're feeding it to 137 00:08:39,200 --> 00:08:43,040 online, to your profiles on social media. And this, that's one 138 00:08:43,040 --> 00:08:46,570 of the reasons I do this backlink page with my guests is I'm showing 139 00:08:46,570 --> 00:08:50,410 them, positioning them as professionals with knowledge in the, in 140 00:08:50,410 --> 00:08:53,930 the entertainment industry. I show the shows that they're talking on and we 141 00:08:53,930 --> 00:08:57,130 give links back to them. So, you know, that ecosystem 142 00:08:57,130 --> 00:09:00,610 of professionalism is, is what I'm, I'm trying to give 143 00:09:00,690 --> 00:09:04,450 back. They're going to also link back to the show and we're going to elevate. 144 00:09:04,450 --> 00:09:08,210 And that, we said it earlier today, rising tide lifts all ships. 145 00:09:08,370 --> 00:09:12,120 And that's what these backlinks are for, to show that expertise, to 146 00:09:12,120 --> 00:09:15,880 to share our knowledge with one another. PSI TV does the same thing, 147 00:09:15,880 --> 00:09:19,440 so you'll see yours as well. 148 00:09:19,440 --> 00:09:23,200 That's awesome. Are you ready to get into our first story? 149 00:09:23,200 --> 00:09:26,920 Oh, well, let's go. Well, here we go. This is 150 00:09:26,920 --> 00:09:30,720 Hidden Brain. It's going on the road with a live stop in 151 00:09:30,720 --> 00:09:34,560 my home state of Pennsylvania at the Miller Theater, and it's been a 152 00:09:34,840 --> 00:09:38,160 decade-long exploring psychological and behavior science through 153 00:09:38,630 --> 00:09:42,310 audio. Now they're translating those insights into a live theater experience built 154 00:09:42,310 --> 00:09:45,790 around storytelling, research, and interactions. The Hidden 155 00:09:45,790 --> 00:09:49,230 Brain podcast and things like this, this is taking 156 00:09:49,230 --> 00:09:52,710 that idea that you maybe thought of in your home 157 00:09:52,790 --> 00:09:56,390 basement, your home studio, you started recording something and then 158 00:09:56,390 --> 00:09:59,750 10 years later, you've built that community, you've built that 159 00:10:00,150 --> 00:10:03,990 audience and now you're able to take that on the road. You've recorded videos, 160 00:10:03,990 --> 00:10:07,790 you've recorded podcasts, now you're taking it in front of an audience. I 161 00:10:07,790 --> 00:10:11,550 think this was a 10-stop tour that's coming up too, 162 00:10:11,870 --> 00:10:15,430 multi-city tour. And it, to me, that's the best part of doing 163 00:10:15,430 --> 00:10:18,830 these podcasts. And, and what Dr. Trede's talking about, showing your 164 00:10:19,230 --> 00:10:22,430 expertise— well, this Hidden Brain podcast has developed such a 165 00:10:23,230 --> 00:10:26,750 community that their community trusts them enough to come out and buy 166 00:10:27,310 --> 00:10:30,910 tickets. So I, I want to throw this back to you, Dr. Trede. You, how 167 00:10:30,910 --> 00:10:34,310 do you see the, this touring transforming 168 00:10:34,310 --> 00:10:38,030 the podcast movement? How do you see this as a form of 169 00:10:38,030 --> 00:10:41,150 entertainment for really making that connection with your 170 00:10:41,630 --> 00:10:45,070 audience? Well, Jeff, honestly, your Podoodie show 171 00:10:45,630 --> 00:10:49,270 is not too far off from that concept, to be honest. 172 00:10:49,270 --> 00:10:53,030 So touring is, is an amazing concept. And 173 00:10:53,030 --> 00:10:56,790 honestly, I may adopt that idea as well. 174 00:10:56,790 --> 00:10:59,160 For someone to fill a 175 00:11:00,680 --> 00:11:04,200 theater and have, as you say, a community that is 176 00:11:04,280 --> 00:11:08,120 showing up in these different towns 177 00:11:09,240 --> 00:11:12,880 is moving that expert from being a 178 00:11:12,880 --> 00:11:16,440 big fish in a small pond to really expanding that influential 179 00:11:16,440 --> 00:11:20,120 reach. They are in real time having 180 00:11:20,120 --> 00:11:23,960 an impact on an audience. And I bet any money that that 181 00:11:23,960 --> 00:11:27,810 show is not just the live audience. Somehow they'll have a stream feed or something 182 00:11:28,000 --> 00:11:31,560 or they'll have a video that goes on after it. So I think that 183 00:11:31,640 --> 00:11:34,840 is top shelf, multi-platform, 184 00:11:37,880 --> 00:11:41,720 real-time experience. It builds depth with your 185 00:11:42,040 --> 00:11:45,240 guests, with your audience, because they get to see you, they get to know 186 00:11:46,040 --> 00:11:49,640 you. A video is a next best thing, but there's nothing 187 00:11:49,640 --> 00:11:53,360 better than seeing the person in— you can say they're tall, they're 188 00:11:53,360 --> 00:11:56,920 short, they're taller than I thought, they're shorter than I— you know, it's just 189 00:11:57,080 --> 00:12:00,540 amazing. And it will show that the audience trusts the host. It's 190 00:12:00,540 --> 00:12:04,180 just, it's amazing. And I'm telling you, it's going to carry a lot 191 00:12:04,180 --> 00:12:07,940 of intellectual weight. Yeah, yeah. That's what I really wanted 192 00:12:07,940 --> 00:12:11,580 to tie in with, with what you're doing, because that credibility aspect— if you're doing 193 00:12:11,580 --> 00:12:15,060 a live show, even at a small theater like this, if you tell people, I'm 194 00:12:15,060 --> 00:12:18,860 going to be on the main stage at the Poduty Podcast Theater, that adds 195 00:12:18,860 --> 00:12:22,580 a ton of credibility. And, and what Dr. Trudy's building with the 196 00:12:22,580 --> 00:12:26,420 PSI TV network, if you're on a show that's on that network, 197 00:12:26,780 --> 00:12:29,740 or or you host a show or you want to run your show on that 198 00:12:30,380 --> 00:12:34,220 network, that too is a way to add credibility to what you're building and 199 00:12:34,220 --> 00:12:37,900 showing. So these live events are very similar to having a show 200 00:12:37,900 --> 00:12:41,660 on TV on a network, and I really think that's 201 00:12:41,660 --> 00:12:45,180 a great parallel between live performances and what you're 202 00:12:45,900 --> 00:12:49,580 building. Well, let's give some kudos as well to 203 00:12:50,940 --> 00:12:54,140 Shankar Vedantam because I mean, he does have that 204 00:12:54,220 --> 00:12:57,420 NPR background. So that is a 205 00:12:57,740 --> 00:13:01,380 carryover of, you know, his experience and, you 206 00:13:01,380 --> 00:13:04,700 know, that connection to a very 207 00:13:05,580 --> 00:13:08,940 strong brand that's carrying over into 208 00:13:10,060 --> 00:13:13,900 his— into this experience. So for sure, we'll keep it moving. And my 209 00:13:13,900 --> 00:13:17,660 next two stories, I've really been sitting on these two for a little bit. I 210 00:13:18,070 --> 00:13:21,790 think I think Dr. Trudy is gonna be a perfect perspective 211 00:13:21,790 --> 00:13:24,550 on this and podcasters, as somebody who's an 212 00:13:24,950 --> 00:13:28,750 old-school DIY podcaster guy who believes strongly 213 00:13:28,750 --> 00:13:32,550 in independent media, who believes still that a podcast is 214 00:13:32,630 --> 00:13:36,470 an MP3 file distributed by an RSS feed to an aggregator app 215 00:13:36,470 --> 00:13:40,150 to some sort of application where people can download it 216 00:13:40,150 --> 00:13:43,950 on demand, there's a lot of changes happening in what we're considering 217 00:13:43,950 --> 00:13:47,570 a podcast or or what a podcast could be. And the first one we're going 218 00:13:47,570 --> 00:13:51,330 to talk about has been getting a lot of media attention, and it's Substack wants 219 00:13:51,330 --> 00:13:54,970 your podcast on the big screen. And they're launching a TV 220 00:13:54,970 --> 00:13:58,210 app for video podcasts and live streams. They're going to 221 00:13:58,210 --> 00:14:01,770 give distribution to creators who are already distributing video on 222 00:14:01,770 --> 00:14:05,410 the platform, and they're going to try to compete directly 223 00:14:05,410 --> 00:14:08,930 with YouTube and Spotify and tap into that 224 00:14:09,010 --> 00:14:12,790 700 million podcast hours that were streamed on TVs in 225 00:14:12,790 --> 00:14:15,830 a single month. And the one thing people might not realize 226 00:14:16,390 --> 00:14:19,910 is live streaming on TV has 227 00:14:20,470 --> 00:14:24,230 surpassed the, the voice-activated machines in the house. So people 228 00:14:24,230 --> 00:14:27,509 are going from their small devices— you know, 10 years ago it was 229 00:14:27,509 --> 00:14:31,030 the iPod, now it's the phones— and they're skipping 230 00:14:31,750 --> 00:14:34,870 over, you know, voice-activated devices and going right to the TVs. 231 00:14:35,110 --> 00:14:38,960 And Substack here is another example of another media 232 00:14:39,040 --> 00:14:42,640 company tapping into video podcasts? Well, 233 00:14:43,040 --> 00:14:46,000 Jeff, YouTube just put out data very 234 00:14:46,880 --> 00:14:50,240 recently that their TV viewing 235 00:14:50,320 --> 00:14:54,000 has exceeded their mobile app and their people 236 00:14:54,000 --> 00:14:57,760 viewing on mobile devices. The viewership from a 237 00:14:58,480 --> 00:15:02,240 television machine has exceeded. So it is 238 00:15:02,240 --> 00:15:05,880 creating a buzz everywhere and everybody's jumping on the train. But I have been 239 00:15:05,880 --> 00:15:09,620 saying for years about podcasters moving to 240 00:15:09,620 --> 00:15:13,340 TV. In fact, that was one of my first target audiences 241 00:15:13,420 --> 00:15:16,780 because I saw the writing on the wall—podcast to 242 00:15:17,060 --> 00:15:20,460 TV—and it's happening in real time. YouTube 243 00:15:20,460 --> 00:15:23,820 exceeded Spotify a long time ago for 244 00:15:24,140 --> 00:15:27,500 podcast exposures and viewership and downloads, much 245 00:15:27,900 --> 00:15:31,540 less— I mean, to think that Spotify is in second or 246 00:15:31,540 --> 00:15:35,080 third to YouTube, and now of of course Substack is going to jump 247 00:15:35,320 --> 00:15:39,160 on. Of course they are. Absolutely they are. And the thing 248 00:15:39,160 --> 00:15:42,840 is that when your content is on TV, 249 00:15:42,840 --> 00:15:46,160 I promise you, when you say to someone, catch me on TV, 250 00:15:46,160 --> 00:15:49,519 the eyebrows go up in a different way, even though 251 00:15:50,160 --> 00:15:53,800 the TV is maybe YouTube. It's just something. There's something 252 00:15:53,960 --> 00:15:57,240 about the TV proximity, the TV 253 00:15:57,720 --> 00:16:00,120 perception that it just carries weight. It 254 00:16:01,540 --> 00:16:05,300 does. Yeah, it adds so much credibility. I think here's what 255 00:16:05,540 --> 00:16:08,820 I tend to boil it down to. A lot of times you start a podcast 256 00:16:08,820 --> 00:16:12,620 and you start telling your friends and family and they understand like, 257 00:16:12,620 --> 00:16:16,340 okay, that's a podcast and you're doing that. That's nice and 258 00:16:16,980 --> 00:16:20,780 cute. And you know, you may be at Thanksgiving dinner, you might open up their 259 00:16:20,780 --> 00:16:24,020 phone and show them your podcast on their phone and then 260 00:16:24,180 --> 00:16:28,020 secretly subscribe. And they're like, okay, well, I'll pretend like I'm supporting you. 261 00:16:28,020 --> 00:16:31,700 But when you go to, you say, hey, my podcast is going to be 262 00:16:31,700 --> 00:16:35,460 on television, or my podcast is going to be on the main stage at 263 00:16:35,460 --> 00:16:39,100 the local theater, that's something that's very tangible to 264 00:16:39,100 --> 00:16:42,820 your audience, to your friends, to your family, to your fans. 265 00:16:42,820 --> 00:16:46,540 They take it seriously at that point. You're no longer just, 266 00:16:46,540 --> 00:16:50,020 you know, playing a game. You've moved to the serious 267 00:16:50,020 --> 00:16:53,400 level. And, you know, it's like going from weekend warrior to pro 268 00:16:53,630 --> 00:16:57,470 athlete. Exactly. It's exactly what Dr. Tree is talking about. It really gives 269 00:16:57,470 --> 00:17:00,990 a whole new level of credibility to what you're producing. People 270 00:17:01,310 --> 00:17:04,390 understand television, they understand radio, they understand 271 00:17:04,390 --> 00:17:08,230 live performances much more than I'm just recording this episode 272 00:17:08,230 --> 00:17:11,990 in my basement. Now you're going to be on the stage. Maybe it's even at 273 00:17:11,990 --> 00:17:15,830 a local event or a conference invited you to speak and perform your 274 00:17:15,830 --> 00:17:19,550 show live as part of the entertainment. That's something that 275 00:17:19,550 --> 00:17:23,350 everybody understands, and that's That's taking podcasting from this niche 276 00:17:23,350 --> 00:17:26,670 little industry to mainstream media, to 277 00:17:26,670 --> 00:17:30,310 big broadcast media. It immediately puts you on that 278 00:17:30,310 --> 00:17:33,830 same playing field. It's content and context 279 00:17:33,830 --> 00:17:37,470 elevation. Absolutely. I love it. And we got another story coming in. 280 00:17:37,470 --> 00:17:41,030 This one's a little different than the Substack one. This one 281 00:17:41,350 --> 00:17:45,110 is Hulu. Hulu wants you 282 00:17:45,110 --> 00:17:48,870 to watch video podcasts on Hulu, and they do something a little different 283 00:17:49,280 --> 00:17:53,040 where Hulu does tie in a lot of their shows that they produce. 284 00:17:53,040 --> 00:17:56,840 They also produce podcasts, little behind-the-scenes 285 00:17:56,840 --> 00:18:00,000 tidbits, little stories about the casting and the crew 286 00:18:00,400 --> 00:18:04,040 and, and backstories of some of the characters. And they're building this 287 00:18:04,040 --> 00:18:07,320 other thing. We see HBO doing that a lot. You might watch Game of Thrones 288 00:18:07,320 --> 00:18:10,960 and it says, stay tuned after, or subscribe to the 289 00:18:11,280 --> 00:18:14,960 podcast after the Game of Thrones. And, and they're licensing this 290 00:18:14,960 --> 00:18:18,160 full content to stream on their platform first, which is 291 00:18:19,010 --> 00:18:22,730 important. But then they're also distributing it to other platforms, which is something 292 00:18:22,730 --> 00:18:26,370 we're not seeing the Netflixes do, we're not seeing Spotify 293 00:18:26,610 --> 00:18:30,370 do. They, they want to lock their content under these walled gardens. 294 00:18:30,370 --> 00:18:33,570 Hulu's approaching it a little bit differently where they are going to 295 00:18:34,130 --> 00:18:37,810 use their, you know, their proprietary shows that they're creating, but they are going 296 00:18:37,810 --> 00:18:40,770 to distribute that to other platforms. And I think that's going to be a big 297 00:18:40,770 --> 00:18:44,210 difference here. And we mentioned earlier that the smart TV 298 00:18:44,210 --> 00:18:47,680 podcast consumption is surpassing smart speakers. So when you just 299 00:18:47,760 --> 00:18:51,520 say, okay Google, you know, play Poduty and the News, that's 300 00:18:51,520 --> 00:18:55,280 not as big as searching for this podcast on 301 00:18:55,280 --> 00:18:58,400 YouTube. So to be able to see what Hulu's doing, we're seeing 302 00:18:58,400 --> 00:19:02,240 what Substack's doing, this is bringing a whole new level 303 00:19:02,320 --> 00:19:05,840 of— maybe not the level of podcasting that I'm doing here, this 304 00:19:05,840 --> 00:19:09,440 smaller independent, but it's elevating the medium to 305 00:19:09,440 --> 00:19:13,110 new levels. I think it's introducing it to new people And 306 00:19:13,110 --> 00:19:16,950 showing people that there's a lot happening in the podcast scene. Jeff, 307 00:19:16,950 --> 00:19:20,590 this is huge because we talked 308 00:19:20,910 --> 00:19:23,950 earlier today about the whole rise of the indie 309 00:19:24,430 --> 00:19:27,790 experience, and it is people like you and I that 310 00:19:27,790 --> 00:19:31,550 are producing this kind of content that is finding 311 00:19:31,550 --> 00:19:35,070 its own audience base and, and getting attention from the 312 00:19:35,070 --> 00:19:38,830 big boys. And they're always searching for content, 313 00:19:38,830 --> 00:19:42,600 and it's no surprise that they turn to the 314 00:19:42,600 --> 00:19:46,200 podcasting world because these independent creators are 315 00:19:46,200 --> 00:19:49,040 going out there and coming up with 316 00:19:49,920 --> 00:19:53,760 content on a record level, you know, with a bunch 317 00:19:53,760 --> 00:19:56,400 of creativity that those 318 00:19:56,960 --> 00:20:00,080 paid producers have just, you know, burnt out over 319 00:20:00,560 --> 00:20:03,520 time. So it's— I'm, I'm stoked about 320 00:20:04,160 --> 00:20:07,800 it. That what you're talking about is one of the reasons I built this type 321 00:20:07,800 --> 00:20:10,820 of space. One is we know that 322 00:20:11,300 --> 00:20:14,860 major comedians and actors who have podcasts, we know that 323 00:20:14,860 --> 00:20:18,500 they're filling arenas and large theaters, and we know 324 00:20:18,500 --> 00:20:22,220 that most podcasters do record in a home studio, in their 325 00:20:22,220 --> 00:20:26,020 basement, maybe in an office studio, but there's nothing in between. 326 00:20:26,020 --> 00:20:29,580 So how do we get out of our home studio all the way 327 00:20:29,580 --> 00:20:33,180 to Madison Square Garden? We're gonna need spaces to practice. We're gonna 328 00:20:33,180 --> 00:20:36,720 need small theaters. We're gonna need TV shows to build 329 00:20:36,720 --> 00:20:40,520 that credibility, to build that hosting muscle, to get us out 330 00:20:40,520 --> 00:20:44,160 of the home studio, to small clubs, to the 331 00:20:44,400 --> 00:20:48,000 theaters. So I think spaces like what I'm building here, I think 332 00:20:48,000 --> 00:20:50,960 what Dr. Trudy offers, that type of 333 00:20:51,920 --> 00:20:55,640 experience will lift your podcast up. It will give you new connections, 334 00:20:55,640 --> 00:20:59,480 it'll bring you a new audience, and it'll give you new skills to be 335 00:20:59,480 --> 00:21:03,160 able to host your show in front of a live one, in front of 20,000 336 00:21:03,160 --> 00:21:06,760 people, maybe someday. Well, also, Jeff, the larger 337 00:21:06,760 --> 00:21:10,480 the show, the more they are scrutinizing 338 00:21:10,560 --> 00:21:14,320 your history of media appearances, the more they 339 00:21:14,480 --> 00:21:18,120 want to see what you have done, where you have done it, 340 00:21:18,120 --> 00:21:21,840 the kind of audience you're attracting and all of that. 341 00:21:21,840 --> 00:21:25,440 And it's, it stacks, it compounds over 342 00:21:25,760 --> 00:21:29,350 time. And yes, experiences lead to bigger 343 00:21:29,590 --> 00:21:33,190 experiences. And the person who is not 344 00:21:33,590 --> 00:21:37,310 documenting their continuous rise, you know, keeping a media portfolio and 345 00:21:37,310 --> 00:21:41,030 all of that— so to my, my, my 346 00:21:41,190 --> 00:21:44,990 experience here will go on my media portfolio page 347 00:21:44,990 --> 00:21:48,070 to stack to and add to 348 00:21:48,070 --> 00:21:51,750 the compounding of all these appearances over time. 349 00:21:51,750 --> 00:21:55,210 Absolutely. Which just opens up bigger and bigger opportunities in, 350 00:21:55,210 --> 00:21:58,971 in time. Yeah, you mentioned people are creating, you know, 351 00:21:58,971 --> 00:22:02,730 new types of content. These big places are looking for it. And our next 352 00:22:02,730 --> 00:22:06,490 story is one of the most unique stories I've seen of, for 353 00:22:06,570 --> 00:22:10,410 content creation. And I love this. This was a real-time test. 354 00:22:10,410 --> 00:22:14,050 So the, the GeekWire podcast, they did a live 355 00:22:14,370 --> 00:22:17,770 on-air test, a 30-minute test of Amazon's 356 00:22:18,010 --> 00:22:21,490 Now. It's called Amazon Now. It's a delivery service that 357 00:22:21,570 --> 00:22:25,290 does deliveries within 30 minutes. So what an idea 358 00:22:25,290 --> 00:22:28,850 for a podcast. You talk about what you're going to order, you order it, you 359 00:22:28,850 --> 00:22:32,610 set the ball in motion, and then you see if Amazon can deliver 360 00:22:32,610 --> 00:22:36,290 on it. I thought this was a very unique concept, a 361 00:22:36,290 --> 00:22:40,010 very— one of those, you know, show-and-tell type shows where this 362 00:22:40,010 --> 00:22:43,450 is what they say they do, let's see if they do it. So the proof 363 00:22:43,450 --> 00:22:46,690 of concept, recording it live, you know, rolling the 364 00:22:47,250 --> 00:22:50,170 dice not knowing what's going to happen, you know, not knowing if you're going to 365 00:22:50,170 --> 00:22:54,010 get a show with some products at the end. It's— I, I just— this is 366 00:22:54,010 --> 00:22:57,850 the type of content that I just fall in love with. You 367 00:22:57,850 --> 00:23:01,570 know, when you go like this, you know, when you go live, in 368 00:23:01,570 --> 00:23:05,370 any case, you know, you either bomb miserably before a whole bunch 369 00:23:05,370 --> 00:23:09,010 of people or you do really, really well. And because 370 00:23:09,090 --> 00:23:12,930 it's live, you know, flaws and all, it's 371 00:23:12,930 --> 00:23:16,450 recorded, it feels more authentic. Authentic. And so, 372 00:23:16,450 --> 00:23:19,810 the trust factor really skyrockets. And when you 373 00:23:19,810 --> 00:23:21,650 can demonstrate something in real 374 00:23:23,970 --> 00:23:27,491 time, it really, it's really like you said, proof of concept at the highest 375 00:23:29,170 --> 00:23:33,010 level. Yeah, just the roll, like rolling the dice on a 376 00:23:33,010 --> 00:23:36,530 whole— you could have a whole concept laid out and it could go 377 00:23:36,530 --> 00:23:39,970 completely wrong. It could bomb. Yeah. 378 00:23:40,290 --> 00:23:44,000 Or, you know, in this show, you do see the thumbnail where He's sitting there 379 00:23:44,000 --> 00:23:47,480 with his water and it looks like a bag and it maybe it did, everything 380 00:23:47,480 --> 00:23:51,160 did arrive in the 30 minutes. But to go 381 00:23:51,160 --> 00:23:54,920 into a show not knowing the outcome, not knowing if it's going 382 00:23:54,920 --> 00:23:58,600 to work, it's one of the most beautiful things about live entertainment, about 383 00:23:58,600 --> 00:24:02,280 live podcasting. If it doesn't work, how do you carry the show 384 00:24:02,280 --> 00:24:06,000 forward? How do you get through those 30 minutes? Well, I 385 00:24:06,000 --> 00:24:09,560 take my hat off to all the people who do that. I'm not one of 386 00:24:10,090 --> 00:24:13,890 those. Not usually anyway. So yeah. Let's keep 387 00:24:13,890 --> 00:24:16,810 it moving. We're going to go over to 388 00:24:16,810 --> 00:24:20,090 the BoomBastic. Mr. BoomBastic. 389 00:24:20,490 --> 00:24:21,930 Yeah. The BoomBastic 390 00:24:24,650 --> 00:24:26,490 Health Podcast. I like Mr. BoomBastic. He's fantastic. And I'm from Jamaica, man. So we 391 00:24:26,490 --> 00:24:28,250 love that word like plenty, 392 00:24:30,650 --> 00:24:33,050 plenty. It's the BoomBastic. I'm not going to be able to say the word now. 393 00:24:33,050 --> 00:24:36,410 You're going to go with the song and dance. The BoomBastic 394 00:24:36,410 --> 00:24:40,210 Health Podcast. Will record live from the 395 00:24:40,210 --> 00:24:43,690 diagnostic zone at the VIVE 2026 conference, 396 00:24:43,690 --> 00:24:46,930 positioning itself directly inside one of healthcare's 397 00:24:47,250 --> 00:24:50,890 most influential innovation hubs. And this is a 398 00:24:50,890 --> 00:24:54,530 great example of going where your audience is. And no matter 399 00:24:54,530 --> 00:24:58,290 what niche you're in, no matter what you talk about, what your podcast is 400 00:24:58,290 --> 00:25:01,730 about, there's probably some sort of gathering already in place. 401 00:25:01,810 --> 00:25:05,080 There's maybe a conference that's already happening. And this is a 402 00:25:05,080 --> 00:25:08,720 health podcast, guess where they're going? They're going to a health 403 00:25:08,880 --> 00:25:12,520 conference and they're gonna be part of the entertainment, part of the show. They're gonna 404 00:25:12,520 --> 00:25:16,320 be able to connect with other healthcare professionals, other people in the 405 00:25:16,560 --> 00:25:20,000 industry, do interviews, get more content for the rest of the 406 00:25:20,480 --> 00:25:24,240 year. And the people in the audience, they're already interested in what 407 00:25:24,240 --> 00:25:28,080 they're talking about. So this is a, a great example of where can you put 408 00:25:28,080 --> 00:25:31,700 your podcast in front of where your audience is already at. 409 00:25:31,700 --> 00:25:34,980 I love this. I've, I've done this at some level, but not at 410 00:25:35,940 --> 00:25:39,740 this, this experience, because this is a top-shelf experience. I 411 00:25:39,740 --> 00:25:43,100 mean, being in the middle of an innovation hub and 412 00:25:43,100 --> 00:25:46,740 the proximity to all these leaders— 413 00:25:46,740 --> 00:25:50,460 proximity is huge, Jeff. And it's one of the reasons, like, when people come to 414 00:25:50,460 --> 00:25:53,780 the PSI TV show and they are in 415 00:25:54,020 --> 00:25:57,720 the studio, they are on TV, that proximity, they're 416 00:25:57,720 --> 00:26:01,280 to the brand, to the host. And again, it is 417 00:26:01,600 --> 00:26:04,960 huge. And a lot of times, you know, we'll see that we take a picture 418 00:26:04,960 --> 00:26:08,240 with, you know, the speaker of something, or if you get an opportunity to take 419 00:26:08,720 --> 00:26:11,880 a picture with the president, for the proximity is huge. 420 00:26:11,880 --> 00:26:15,600 So proximity to the space is elevating 421 00:26:15,600 --> 00:26:19,120 for the podcast as well. It can 422 00:26:19,120 --> 00:26:22,920 almost be seen as an industry endorsement. This is brilliant. 423 00:26:22,920 --> 00:26:26,270 And I mean, One of the things we do is we will 424 00:26:26,510 --> 00:26:29,950 go to where our audience is, but we go for different reasons. 425 00:26:30,990 --> 00:26:34,390 But this, this is, this is amazing. Yeah, on 426 00:26:34,390 --> 00:26:37,830 the checkboxes that Dr. Trujillo and I have given you of positioning yourself as 427 00:26:37,830 --> 00:26:41,550 an expert, you're doing live shows, getting on 428 00:26:42,190 --> 00:26:45,910 television, and going to conferences where other experts are. If you can 429 00:26:45,910 --> 00:26:49,230 bring other experts onto your show, that also will 430 00:26:49,230 --> 00:26:52,240 give credibility to your show. If you're in the middle of 431 00:26:52,560 --> 00:26:56,320 a, you know, 2,000, 3,000 people conference and you're able to perform your 432 00:26:56,320 --> 00:26:59,880 show live, that's 2,000 people that just found out 433 00:26:59,880 --> 00:27:03,640 about you who also are already interested in the things that 434 00:27:03,640 --> 00:27:07,360 you're talking about. So don't just think about how do you perform your own 435 00:27:07,360 --> 00:27:10,880 show in a bar or a restaurant, but where are the 436 00:27:11,040 --> 00:27:14,400 industry headed? Where do they hang out? Where do they get 437 00:27:14,640 --> 00:27:18,470 together annually? Is there a retreat? Is there a conference? And that's where you 438 00:27:18,470 --> 00:27:20,590 need to start to think about positioning your 439 00:27:22,990 --> 00:27:26,750 podcast. Speaking of positioning, what better place to position yourself 440 00:27:26,750 --> 00:27:30,550 than on a 143-foot screen? 441 00:27:30,550 --> 00:27:33,950 This is Circa Mania, is going to Circa Resort and 442 00:27:34,190 --> 00:27:37,870 Casino, and it's turning a WrestleMania event into a 443 00:27:38,350 --> 00:27:41,670 full media hub for 5 days. It's going to 444 00:27:41,670 --> 00:27:45,390 blend podcasts, art exhibits, superstar appearances 445 00:27:45,390 --> 00:27:48,510 massive watch parties at a place called Stadium Swim, and that place 446 00:27:48,830 --> 00:27:52,510 has a 143-foot-wide screen. So 447 00:27:52,510 --> 00:27:55,950 you imagine performing a show on a screen that 448 00:27:56,350 --> 00:27:59,390 size, and it's this multi-day event, it's coinciding 449 00:27:59,390 --> 00:28:02,710 with WrestleMania, they're going to bring on wrestler— 450 00:28:02,710 --> 00:28:06,550 wrestling personalities, they're blending in the audience, the livestream 451 00:28:06,550 --> 00:28:10,190 energy and fan engagement. This is something where they've built 452 00:28:10,190 --> 00:28:13,540 up something, obviously wrestling is just bigger than we'll ever 453 00:28:13,780 --> 00:28:17,140 be, but it's that community getting 454 00:28:17,700 --> 00:28:21,500 together, celebrating the thing they love. So that's kind of the lesson I want to 455 00:28:21,500 --> 00:28:25,140 take from this story is, you know, whatever you're passionate about, 456 00:28:25,140 --> 00:28:28,940 bring those people together and maybe someday you'll be on 457 00:28:28,940 --> 00:28:32,500 a 143-foot screen. Well, I mean, you can also make it 458 00:28:32,500 --> 00:28:36,140 yourself, but this is layered. This is a layered experience. This 459 00:28:36,140 --> 00:28:39,960 is content in layers. I mean, this is this is 460 00:28:39,960 --> 00:28:43,600 huge. This is ecosystem thinking because each thing 461 00:28:43,600 --> 00:28:47,280 is feeding to the other. I mean, you'll get the person who is interested in 462 00:28:47,280 --> 00:28:50,560 the wrestling suddenly watching this other thing. It's, it's 463 00:28:51,360 --> 00:28:54,880 amazing. I, I operate in ecosystem, so I get 464 00:28:55,200 --> 00:28:58,880 this. It— this is, this is the way to go. This is like 465 00:28:58,880 --> 00:29:02,600 a little TV programming because they're— this is obviously tying in 466 00:29:02,600 --> 00:29:06,120 with WrestleMania happening, but different days, there's 467 00:29:06,120 --> 00:29:09,960 different podcasts at different times doing different shows. So there is a little 468 00:29:09,960 --> 00:29:13,640 bit element of programming, and it's already part of this event that 469 00:29:13,640 --> 00:29:17,440 you're already immersed in. You're already in Vegas, you're already going to be 470 00:29:17,440 --> 00:29:21,200 for WrestleMania. You go a day or two earlier, you get this 471 00:29:21,200 --> 00:29:25,000 extra layer of experience that you wouldn't get just going to the 472 00:29:26,600 --> 00:29:30,280 matches. Well, the one thing I always warn my guests is this 473 00:29:30,520 --> 00:29:34,150 goes so fast. That was already Story number 474 00:29:34,150 --> 00:29:37,510 6. Dr. Trudi Beerman, thank you so much. CEO 475 00:29:37,510 --> 00:29:41,350 of PSI TV Network, REACHology. One 476 00:29:41,350 --> 00:29:44,990 last time, I'd like to turn the stage over. Please plug, promote, 477 00:29:44,990 --> 00:29:47,750 talk about anything you'd like. The floor is 478 00:29:49,030 --> 00:29:52,830 yours. So one of the things I really would like to share with your audience, 479 00:29:52,830 --> 00:29:56,630 Jeff, is, you know, we're, we're out there, we're doing 480 00:29:56,630 --> 00:30:00,390 podcasting, we're doing TV. What we're really doing, we're in a content space. 481 00:30:00,390 --> 00:30:03,070 And a lot of times our guests are overwhelmed with the 482 00:30:03,870 --> 00:30:07,590 whole content concept. It feels overwhelming. 483 00:30:07,590 --> 00:30:11,150 And social media posting, I call that 484 00:30:11,390 --> 00:30:15,110 digital dots. But when 485 00:30:15,110 --> 00:30:18,910 you talk about the algorithm, a lot of people say, oh, the algorithm shadowbanned me. 486 00:30:18,910 --> 00:30:22,550 People don't understand what the algorithm is. And the 487 00:30:22,550 --> 00:30:26,190 algorithm is simply the way that the internet figures 488 00:30:26,270 --> 00:30:29,780 out what to recommend. So we have trillions 489 00:30:29,780 --> 00:30:33,340 and trillions and trillions and trillions of what I call digital dots, 490 00:30:33,340 --> 00:30:37,140 content pieces, trillions and trillions and trillions. And then what happens 491 00:30:37,140 --> 00:30:40,180 is somebody puts in a search on Google, on Bing, on 492 00:30:40,700 --> 00:30:44,140 ChatGPT, whatever. They ask a question and then 493 00:30:44,740 --> 00:30:48,340 the algorithm attempts to go out to these trillions and trillions and trillions 494 00:30:48,340 --> 00:30:52,020 of content pieces to look for what's the most recent. It's not going to send 495 00:30:52,020 --> 00:30:55,520 up an old piece if there's a more recent piece. What is the 496 00:30:55,600 --> 00:30:59,320 most relevant? And which of all of these things is it 497 00:30:59,320 --> 00:31:02,960 going to recommend? So what happens is when you're doing these 498 00:31:03,040 --> 00:31:06,800 content pieces, if you're just looking for virality, 499 00:31:06,800 --> 00:31:10,599 you know, okay, so you did a prank and it got a lot of attention, 500 00:31:10,599 --> 00:31:13,200 but if you're an expert, that's not going to get you the gig. That's not 501 00:31:13,200 --> 00:31:17,000 going to get you the contract. That's not going to get you hired. 502 00:31:17,000 --> 00:31:20,560 So for the audience that is of the expert 503 00:31:21,460 --> 00:31:24,900 level, you're not gonna be just chasing virality, guys. 504 00:31:24,980 --> 00:31:28,740 You want to be seen and respected for 505 00:31:29,140 --> 00:31:32,980 the expertise that you have. You need to do more than just 506 00:31:32,980 --> 00:31:36,819 create these posts, these digital dots. You need to create what 507 00:31:36,819 --> 00:31:40,460 I call authority signals so that when 508 00:31:40,460 --> 00:31:44,180 these questions are asked and the systems go out to look for 509 00:31:44,180 --> 00:31:47,920 the answer, your content is 510 00:31:47,920 --> 00:31:51,760 solid and has a better chance of being offered 511 00:31:51,840 --> 00:31:53,760 up as a solution to someone's 512 00:31:55,760 --> 00:31:59,440 problem. Oh my goodness, it's so important to get those dots connected 513 00:31:59,440 --> 00:32:03,160 or even get those— Dots connected, yep. Get the dots placed so 514 00:32:03,160 --> 00:32:06,960 that when people do the search, you may have 5 dots 515 00:32:06,960 --> 00:32:10,760 that pertain to that search and you become the most relevant person 516 00:32:10,760 --> 00:32:14,370 for that search. And I love that though, that The way to think 517 00:32:14,370 --> 00:32:18,050 about that in terms of little dots, and then when people are looking 518 00:32:18,050 --> 00:32:21,690 for you, you want to have the most dots relevant to that search. 519 00:32:21,690 --> 00:32:25,370 I think there's no better way to position yourself as an 520 00:32:25,450 --> 00:32:29,210 expert than to think about it that way. Think about putting these dots 521 00:32:32,330 --> 00:32:36,050 online. I only have one plug I like to do. I have a theater space, 522 00:32:36,050 --> 00:32:39,680 and if you like live podcasting, if you like what we're doing here, Come 523 00:32:39,680 --> 00:32:43,320 on down. No contract, no minimum ticket sales. I'll 524 00:32:43,320 --> 00:32:47,040 sell tickets for you. I'll record the show, give you back the recording. It's 525 00:32:47,040 --> 00:32:50,080 your audio. I don't take any ownership over it. And at the end of the 526 00:32:50,080 --> 00:32:52,960 night, we split the door 50/50 at the 527 00:32:52,960 --> 00:32:55,518 Poduty Podcast 528 00:32:55,788 --> 00:32:59,400 Theater, poduty.com. This has been Poduty and the 529 00:32:59,880 --> 00:33:03,240 News for Tuesday, 530 00:33:03,453 --> 00:33:07,290 February 24th, 2026. We'll see you on 531 00:33:08,410 --> 00:33:09,530 Saturday. What time is 532 00:33:30,890 --> 00:33:31,434 it? Oh, what time is it? Oh, it's time for Poduty and the News. Poduty 533 00:33:31,434 --> 00:33:35,010 and the News, the only live news podcast about 534 00:33:35,010 --> 00:33:38,110 podcasting from the States. Hold to 535 00:33:38,110 --> 00:33:41,650 the end of news. 536 00:33:41,650 --> 00:33:45,190 Hold to the end 537 00:33:45,190 --> 00:33:48,710 of news. The only live news podcast 538 00:33:49,030 --> 00:33:51,360 about podcasting from the stage.