Robby: The Brand ED Podcast with Robby Fowler, episode 98.
Conquer your content planning, six key challenges and how to overcome them.
Part one.
how do you feel about your content marketing over the past six months?
Do you feel great?
You've got your act totally together.
Do you feel pretty good?
Sometimes you do well, it's hit or miss, or do you feel guilty?
You haven't shown up.
You've struggled to get content created.
And, you know, you should be doing better.
That's what I want to talk about in this series on the six challenges
of content planning each of these episodes are going to be really short.
And very impactful to help you push through these six challenges and
make sure you get a content plan that you can actually execute so
that you can grow your business.
So that you can expand your brand and ultimately have it show up
in your bottom line revenue.
I asked that opening question often when I'm around other coaches and
consultants and business leaders who are trying to market their own business.
And what I usually hear is most of us feel guilty.
A few of us feel good, very few, if any field grade, but most
of us feel guilty or ashamed.
Our head drops our eyes lower.
When asked, how do you feel about your content marketing
over the past six months?
For many of us, it's a roller coaster ride.
Perhaps you're like me where there are seasons where things are great
and you're cranking out content.
And then you get busy or life happens or a holiday comes.
And things come to a screeching halt and they stay that way.
And then out of guilt and shame, maybe you just stay in that place.
Or you struggle to get back into a rhythm of content marketing.
Or perhaps.
You're not sure what you should be doing with your content marketing.
So you have a rhythm established, but you're not sure about the results.
In this small series, we're just going to walk through some of the challenges
that stand in the way of you and I having a clear, compelling content
plan that actually produces results.
So in this first introductory episode, I just wanted to begin to
stir the pot and ask that question.
How do you feel about your own content marketing?
I also want you to think about this.
Here's a little true false quiz.
I want you to take it's very simple.
Three simple questions.
True or false.
There are countless content marketing calendar solutions on the market.
True or false.
Question number two, true or false.
There are countless content schedulers on the market.
And question three, true or false.
There are countless resources for content ideas.
On the market.
If you know anything about content marketing, then you know, all
three of those are very true.
There are countless content marketing calendars out on the market.
CoSchedule, what would be a popular solution?
HubSpot would be a popular solution.
And there are countless content schedulers HootSweet buffer on and on the list goes,
there are also countless resources for actually coming up with content ideas.
Perhaps you've heard of chat GPT and AI.
There are articles about it.
There are courses you can buy.
There are products you can get.
So here's the question what's missing?
Why is it you and I still struggle with content planning
in content marketing execution?
If there's countless calendars.
And countless schedulers and countless resources for ideas.
What is missing?
Here's what I think is missing for most of us.
We lack a simple plan that's connected to a sexy goal and someone who cares.
We don't have a content plan that is very doable, very desirable
and includes accountability.
So what's missing is something that has high doability high
desirability and high accountability.
That's what I want us to tackle in this series.
I want to ask a final question, just to get you thinking and to stir you up.
And have you come back and join me on the next episode, if your content marketing
was a success, if we could overcome the challenges to your content marketing,
what big audacious goal could your content marketing help you reach in two years?
If you had a content plan.
And you were actually able to execute on that plan and that content plan
was part of the bigger marketing plan.
What big audacious goal would you want it to help you reach in two years?
It may not be the only thing that gets you there, but it's important
part of your overall marketing plan.
To get you to a big audacious goal, something you would
dream about a dream result.
I want you to be thinking about that and then join me on the next episode
where we will dive into the first of those content planing challenges.
Until the next episode, thanks so much for joining me.
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Until next time go and build a life- giving brand