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Robby: The Brand ED Podcast
with Robby Fowler, episode 98.

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Conquer your content planning, six key
challenges and how to overcome them.

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Part one.

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how do you feel about your content
marketing over the past six months?

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Do you feel great?

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You've got your act totally together.

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Do you feel pretty good?

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Sometimes you do well, it's hit
or miss, or do you feel guilty?

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You haven't shown up.

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You've struggled to get content created.

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And, you know, you should be doing better.

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That's what I want to talk about in
this series on the six challenges

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of content planning each of these
episodes are going to be really short.

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And very impactful to help you push
through these six challenges and

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make sure you get a content plan
that you can actually execute so

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that you can grow your business.

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So that you can expand your brand
and ultimately have it show up

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in your bottom line revenue.

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I asked that opening question often
when I'm around other coaches and

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consultants and business leaders who
are trying to market their own business.

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And what I usually hear
is most of us feel guilty.

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A few of us feel good, very few,
if any field grade, but most

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of us feel guilty or ashamed.

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Our head drops our eyes lower.

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When asked, how do you feel
about your content marketing

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over the past six months?

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For many of us, it's
a roller coaster ride.

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Perhaps you're like me where there
are seasons where things are great

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and you're cranking out content.

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And then you get busy or life
happens or a holiday comes.

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And things come to a screeching
halt and they stay that way.

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And then out of guilt and shame,
maybe you just stay in that place.

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Or you struggle to get back into
a rhythm of content marketing.

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Or perhaps.

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You're not sure what you should be
doing with your content marketing.

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So you have a rhythm established, but
you're not sure about the results.

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In this small series, we're just going
to walk through some of the challenges

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that stand in the way of you and I
having a clear, compelling content

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plan that actually produces results.

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So in this first introductory
episode, I just wanted to begin to

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stir the pot and ask that question.

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How do you feel about your
own content marketing?

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I also want you to think about this.

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Here's a little true false quiz.

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I want you to take it's very simple.

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Three simple questions.

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True or false.

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There are countless content marketing
calendar solutions on the market.

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True or false.

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Question number two, true or false.

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There are countless content
schedulers on the market.

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And question three, true or false.

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There are countless
resources for content ideas.

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On the market.

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If you know anything about content
marketing, then you know, all

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three of those are very true.

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There are countless content marketing
calendars out on the market.

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CoSchedule, what would
be a popular solution?

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HubSpot would be a popular solution.

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And there are countless content schedulers
HootSweet buffer on and on the list goes,

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there are also countless resources for
actually coming up with content ideas.

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Perhaps you've heard of chat GPT and AI.

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There are articles about it.

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There are courses you can buy.

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There are products you can get.

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So here's the question what's missing?

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Why is it you and I still
struggle with content planning

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in content marketing execution?

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If there's countless calendars.

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And countless schedulers and
countless resources for ideas.

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What is missing?

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Here's what I think is
missing for most of us.

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We lack a simple plan that's connected
to a sexy goal and someone who cares.

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We don't have a content plan that
is very doable, very desirable

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and includes accountability.

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So what's missing is something
that has high doability high

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desirability and high accountability.

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That's what I want us to
tackle in this series.

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I want to ask a final question, just
to get you thinking and to stir you up.

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And have you come back and join me on the
next episode, if your content marketing

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was a success, if we could overcome the
challenges to your content marketing,

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what big audacious goal could your content
marketing help you reach in two years?

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If you had a content plan.

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And you were actually able to execute
on that plan and that content plan

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was part of the bigger marketing plan.

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What big audacious goal would you want
it to help you reach in two years?

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It may not be the only thing that
gets you there, but it's important

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part of your overall marketing plan.

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To get you to a big audacious
goal, something you would

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dream about a dream result.

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I want you to be thinking about that
and then join me on the next episode

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where we will dive into the first
of those content planing challenges.

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Until the next episode,
thanks so much for joining me.

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Please leave a review on apple podcasts.

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If this is helpful, or you can share
this with a friend, if you want to

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dialogue with someone else about this.

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Just click that share button
on your podcast player and

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share this with a friend.

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I so appreciate that.

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Until next time go and
build a life- giving brand