In the new world of brand marketing, authenticity trumps all. You could say that influencers helped shape this new reality. In the post-COVID era, influencer marketing has reached a tipping point that is redefining marketing and advertising as we know it.
During this episode of Retail Remix, Lindsay Jerutis, General Manager of ShopStyle Collective, shares how the company is helping retailers identify, engage and nurture influencer partnerships that activate a “ripple effect” that drives tangible business results.
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.