“So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?”
Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Find Them where he shares his approach. This episode of CRAFTED. is full of actionable advice on how you can grow your products and companies. Matt will tell us about the mindset shift founders need to make from thinking about their products to thinking about their customers needs. We'll talk about jobs-to-be-done (JTBD) style interviewing and why it's such a powerful approach, but also why at first Matt was put off by some of the overly academic language that often goes with jobs. And we'll talk about how you can get new customers to that aha moment as quickly as possible, so they stick with your product. Plus, lots of real talk about founders and the mistakes they make.
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Key Moments:
- (02:10) - 90 percent of growth comes 10 percent of the stuff you try
- (03:43) - Over-thinkers, under-thinkers, and delegators: the 3 types of founders and the mistakes they make
- (07:30) - Why the pace of learning is so important
- (09:41) - Great examples of companies that learn quickly
- (10:42) - The “locksmith moment” and why you need to find yours
- (12:35) - Jobs-to-be-Done style interviewing and why it’s so effective
- (13:57) - How to do a JTBD interview
- (15:05) - The mindset shift founders need to make from thinking about their product to thinking about the customers’ needs – and why it’s so hard for them to do so
- (21:40) - Growth Sprints and how to set them up for success
- (25:23) - Retention and customer activation: still (!) overlooked by most and why it’s so critical
- (29:16) - Matt writes a blog post on the spot about how working at an oil refinery taught him about startups
- (31:52) - Writing a book is not an agile process! And the fantastic reception for Growth Levers
What is Future Around & Find Out?
You know what would be awesome? If we could build the future we want — before we muck it up.
Future Around & Find Out helps builders think clearly about AI and emerging technologies, grapple with the implications, and decide what to build next.
Independent technologist and former NPR journalist Dan Blumberg speaks with founders, makers, and you to celebrate breakthroughs, call BS on the hype, explore how things might go sideways — and how we can steer the future in the right direction.
The Webby Awards have honored the show (formerly known as CRAFTED.) as a top tech podcast three years in a row!
On Tuesdays, we feature interviews with the builders changing how we work, live, and play.
On FAFO Fridays, futurist Kwaku Aning joins Dan for a playful recap of the week in tech, including the amazing, the scary, and the strange.
You’ll also hear about innovations that too often get overshadowed by AI, including in deep tech, biotech, fintech, quantum computing, robotics, blockchain, and more.
Across it all, you’ll hear sharp takes on what comes next and what builders need to know now.
So let’s Future Around & Find Out together!
https://www.FutureAround.com