With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea, the world's fifth-largest e-commerce market.
In our conversation, MJ discussed popular platforms like Naver Shopping and Coupang and booming consumer sectors such as wellness and health supplements. We touch on the market for secondhand goods, local life services like food delivery, and the appetite for international brands in South Korea. We also dive into practical strategies for entering South Korea, including how to set up e-stores and which platforms brands should prioritize for digital marketing.
Topics Discussed and Key Points:
● The e-commerce giants of South Korea
● Comparison of South Korean platforms to Chinese platforms
● Notable consumer trends in South Korea
● The secondhand market in South Korea
● The ecosystem of local life services in South Korea, such as food delivery platforms
● The appetite for international brands in South Korea
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.