The AI Download


This week on The AI Download, host Shira Lazar and Jim Marsh pull back the curtain on the SAIL Framework—a step-by-step system to build your own custom GPT. Learn how Shira designed a GPT for What’s Trending, and how you can create one that scales your creativity without losing your voice.

Jim Marsh is a former HBO executive and founder of JMC Strategic Intelligence, who helps leaders design practical AI systems that actually enhance creativity, strategy, and content. Together, they demo the framework, break down how it works day-to-day, and share a free worksheet so you can start building your own GPT.

 Grab your free SAIL Worksheet here → shiralazar.com/SAIL

📌 Connect with Jim Marsh
 🌐 Website:http://jmcintel.com/
🔗 LinkedIn: http://linkedin.com/in/jimmarsh 
🐦 Twitter/X: @JimMarsh 


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Credits

This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Shira Lazar. All rights reserved.


Creators and Guests

Host
Shira Lazar
Shira Lazar is an Emmy-nominated host and interviewer covering social media, emerging tech and the future of well-being. Her content focuses on informing, inspiring and empowering the world to take action in their lives, and is infused with her own style of positivity and humor!

What is The AI Download ?

– AI News with a Human Touch

AI is transforming how we work, create, and connect—but what does that mean for the future of content, business, and creativity?

Hosted by Emmy-nominated digital pioneer Shira Lazar, The AI Download is your go-to source for sharp insights, expert interviews, and real-world discussions on AI, emerging tech, and the creator economy.

Each week, we break down the biggest AI trends, explore its impact on creativity and business, and bring you candid conversations with industry leaders, innovators, and disruptors shaping the future.

Whether you're a creator, entrepreneur, or just AI-curious, this podcast deciphers what’s next—and why it matters.

🔹 New episodes every week
🔹 Featuring top experts & thought leaders
🔹 Where AI meets culture, creativity, and business

Stay ahead of the curve!

This episode of The AI Download is hosted, created, and executive produced by Shira Lazar. Executive production by Michele Musso, with video and audio editing by the Musso Media team. Creative Design Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Unicorn Enterprises, Inc. All rights reserved.