Retail Remix

Rebag sits perfectly at the intersection of sustainability and luxury. Consumers are becoming more mindful of the products they purchase and how they get to their doorsteps, but at the same time, they also have a hunger for higher quality products that last a long time.

Rebag is capitalizing on these behaviors by creating an ongoing cycle of engagement that encourages clients to purchase and resell merchandise continuously.

Show Notes

Rebag sits perfectly at the intersection of sustainability and luxury. Consumers are becoming more mindful of the products they purchase and how they get to their doorsteps, but at the same time, they also have a hunger for higher quality products that last a long time.  
 
Rebag is capitalizing on these behaviors by creating an ongoing cycle of engagement that encourages clients to purchase and resell merchandise continuously. During this week’s episode, Alicia Esposito takes a look inside Rebag’s client engagement machine with Geronimo Chala, the company’s Chief Client Officer. They discuss:  
  • The state and future of the luxury resale market;  
  • How Rebag invested in its digital experience to capitalize on the surge in consumer demand; and  
  • Why Geronimo focuses on creating a client loyalty loop versus simply driving one-time conversions. 
 
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.