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In her latest Reflections, Hilary Knight explores the recent trend of Gen Z turning to analogue experiences, and asks whether it represents a true rejection of digital life or a search for a more meaningful relationship with it.
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External Links
[TRANSCRIPT]
External Links
- Why Gen-Z Is Bringing Back Physical Media – Forbes
- ‘I spent a week in 2004, and here is what I found’: On Gen Z’s obsession with going analogue – Epigram
- Cultural Shifts 2026 Trend Report – Margaret
- Vinyl Bars, Film Cameras, and the Rise of Asia’s Analog Revival – RADII
- Analogue Revival | A Cultural Pendulum Swing – MIDiA Research
- The Analog Revival Did Not Take Place – Eugene Healey
- New Year, Old Stuff: Is Physical Media Making a Comeback in 2026? – Trill Mag
- Fact Check: Is 2026 the Year of ‘Analog’ Living? – Diplotic
- Why Physical Media Is Making a Comeback in 2026 – Fstoppers
- Why Physical Media Is Making a Comeback – Unplugged
- Digital Detox Retreats UAE: A Growing Trend in Wellness Tourism – UAE Stories
- How Museums Are Using Immersive Approaches to Shape Experiences – Blooloop
- New generation of British artists helped UK recorded music market in 2025 surpass £1.5 billion in annual revenue for the first time – BPI
- 36 million adults read trusted editorial brands every month – PAMCo & Magnetic Media
About our contributor:
Hilary Knight is a creative leader with over 20 years of experience driving strategy, innovation, and digital transformation for cultural organisations worldwide. Currently a Senior Associate with AEA Consulting, she has held senior roles at the BBC, Channel 4, Film4, and Tate, where she led pioneering initiatives that embedded digital thinking and expanded audiences. +
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