#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition.
We dive into:
→ What are the most common mistakes architecture firms make in their marketing efforts?
→ How can firms with limited resources begin to build a solid marketing strategy?
→ Why is LinkedIn a preferred platform for marketing in the architecture industry?
→ How can architecture firms effectively integrate video content into their marketing strategy?
→ What is 'dark social' and how does it impact architecture marketing?
→ Why is it crucial for architecture firms to engage in marketing even when they are busy?
→ What are the key differences between warm and cold outreach in terms of effectiveness?
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06:10) Referrals should be celebrated, but risk if dependency fails.
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07:21) Diversify marketing channels to secure business growth.
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13:23) Dark social impacts marketing beyond immediate tracking.
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16:09) Focus on one channel to optimize resources.
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18:24) LinkedIn is great for decision-makers, and Instagram for engagement.
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22:09) Video Sales Letters (VSLs) gain trust and prompt action.
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27:30) Understand target markets.
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28:25) Focus on top markets
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33:37) Cold calls offer valuable market insights quickly.
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39:47) Focus on outreach before building LinkedIn presence.
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42:22) Connecting with like-minded people and opening up improves the profession through dialogue.
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