In this episode of Harder Than It Looks, host Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies.
Jeff’s journey started in Pittsburgh and evolved from air conditioning sales to pioneering lighting solutions – and finally to developing the world’s first fully integrated wireless parking guidance system. With multiple patents, a knack for invention (yes, even soda packaging), and a passion for helping others grow, Jeff opens up about the risks, the pivots, and the purpose that drive his work.
This conversation is packed with practical wisdom on engineering innovation, entrepreneurial perseverance, and the power of staying focused when the world says to diversify.
Key Takeaways:
- How failure, tariffs, and COVID unlocked ECO’s best years
- The value of in-person collaboration in tech innovation
- What Google saw in ECO Parking Tech – and why they bet on it
- Leading with faith, humility, and a problem-solver’s mindset
Episode Highlights:
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00:00:00] Meet Jeff Pinyot – president, engineer, and ECO Parking Tech founder
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00:02:00] From Pittsburgh to Pitt to patents – Jeff’s early life and path
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00:03:30] Launching Level Solutions and discovering the future in lighting
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00:05:10] The pivot to parking: listening to the market, but building it better
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00:06:45] How tariffs and Chinese imports forced a strategic shift
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00:08:00] Going wireless: the thinking behind Falcon Vision
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00:10:10] The power of being in-person: collaboration as a secret weapon
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00:13:30] LED isn’t magic – it’s math and laser-like focus
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00:14:30] Patents, IP strategy, and why software is the soul of the product
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00:16:00] The “two-can” patent – and a (literally) sticky pitch to Pepsi
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00:18:00] Leadership style: deep-end learning and leading by watching
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00:20:00] Winning Fountainbleu with humility – and bringing his son
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00:22:00] Writing 150+ “Marketing Minutes” – and why his first kiss article stands out
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00:26:30] Jeff’s approach to faith, business values, and ethical competition
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00:28:30] Working with Google and building the backbone for national parking tech
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00:31:30] Pittsburgh pride, the Steelers, and what it means to stay loyal
About Jeff Pinyot:
Jeff Pinyot is the president and co-founder of ECO Parking Technologies, creators of the Falcon Vision guidance system – the world’s first wireless, integrated light-based parking guidance solution. A civil engineering graduate from the University of Pittsburgh, Jeff is a serial innovator, author of over 150 articles, and a proud family man. His faith-driven leadership style and collaborative mindset have helped ECO grow through adversity into one of the most respected names in parking tech.
What is Harder Than It Looks: Parking Uncovered?
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.