In this episode of RevenueRx Optical Retail Wins titled 'Optical Owners Odyssey,' Joseph Mireault shares insights from his 16-year journey in the optical industry, revealing how he successfully owned and operated two optical stores while working only two days a week. Delving into the importance of time management and strategic planning, Joseph Mireault outlines how focusing on four key areas—planning with purpose, working on the business, implementing best practices with a reliable team, and maximizing revenue—led to doubling the store's revenue even during a recession. A personal anecdote about a month-long trip to Sri Lanka serves to underline the value of trusting your team and the systems you've put in place, which allowed his business to thrive in his absence, achieving its highest monthly revenue to date. Joseph Mireault emphasizes that real wealth lies in discretionary time, not just financial success. He argues that effective time management, delegation, and focusing on high-value activities over micromanagement are crucial for optical retail owners seeking to grow their businesses and enjoy more personal freedom. The podcast encourages entrepreneurs to evaluate their use of time critically, to prioritize actions that drive growth, and to reclaim time, proposing that the true pursuit of money should be about gaining more control over one's time.
03:27 Discovering Real Wealth Through Time Management
04:21 The Essence and Control of Time
07:47 Challenges in the Optical Industry and the Importance of Time Management
10:25 The Entrepreneurial Mindset: Working ON the Business
11:52 Money, Time, and the Pursuit of Real Wealth
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
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https://www.revenuerx-opticalretailwins.com/
What is Revenue RX, Optical Retail Wins?
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.