CreativeOps Podcast

Joining us is Dmitry Shamis whose experience includes brand and creative at SevenRooms, founding The Creative Brand, and heading creative and brand at HubSpot.

You’ll hear about the importance of creative operations as a connective hub, the role of self-service tools in accelerating marketing experiments, and the need for aligning creative operations with business KPIs.

Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm

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Timestamps:

01:09 - Asking for the definition of creative operations.
02:15 - Discussing the evolution of creative operations.
05:22 - Emphasizing creative operations' purpose.
08:18 - Shifting focus from operations to strategy.
10:19 - Highlighting marketer-creative relationship.
13:11 - Balancing creativity with efficiency.
17:21 - Exploring self-service's role in creativity.
21:55 - Focusing on business outcomes.
28:26 - Reflecting on creative operations' strategic role.
31:42 - Aligning creative ops with marketing KPIs.
35:32 - Summarizing key points, transitioning to close.
37:57 - Reflecting on AI's future in creativity.
39:46 - Concluding interview, inviting listener interaction.

What is CreativeOps Podcast?

The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.

Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.

Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.