Inside BS Show

What sets one sales guru apart from the next? How do you find someone to look up to? In this video, I talk about how to choose a mentor whose wisdom and experience can help you succeed.
Selling is an integral part of any business, so it’s smart to learn sales techniques and become the best salesperson you can be. A quick online search yields dozens of sales coaches with many different approaches.
I’ve been asked, “What makes you different from any other sales guru?” I became a sales expert by working in the trenches. I learned to sell in each of my roles as an employee, business leader, and business owner.
Here’s how to choose a mentor and get better at selling:

1. Find someone who has accomplished what you aim to do. If you want to be an entrepreneur, seek out a successful startup owner who’s willing to share what they’ve learned.

2. Find someone with a style that’s similar to yours. What’s your preferred sales method? Does your mentor’s tactics align with what you’re comfortable doing?

3. When you find a salesperson you want to emulate, immerse yourself in their content and take in all the advice and information you can use.

How can you tell if a sales guru is the real deal? Knowing how to choose a mentor takes learning how to be perceptive and selective. Don’t be fooled by first impressions or appearances.
If a salesperson impresses you, dig deeper. How did they earn their money? Did they grow their business little by little through hard work and determination, or did success fall into their lap?
Chances are, you’ll learn more from someone who had to scratch and claw their way to the top.

Show Notes

What sets one sales guru apart from the next? How do you find someone to look up to? In this video, I talk about how to choose a mentor whose wisdom and experience can help you succeed.

Selling is an integral part of any business, so it’s smart to learn sales techniques and become the best salesperson you can be. A quick online search yields dozens of sales coaches with many different approaches.

I’ve been asked, “What makes you different from any other sales guru?” I became a sales expert by working in the trenches. I learned to sell in each of my roles as an employee, business leader, and business owner.

Here’s how to choose a mentor and get better at selling:


1. Find someone who has accomplished what you aim to do. If you want to be an entrepreneur, seek out a successful startup owner who’s willing to share what they’ve learned.


2. Find someone with a style that’s similar to yours. What’s your preferred sales method? Does your mentor’s tactics align with what you’re comfortable doing?


3. When you find a salesperson you want to emulate, immerse yourself in their content and take in all the advice and information you can use.


How can you tell if a sales guru is the real deal? Knowing how to choose a mentor takes learning how to be perceptive and selective. Don’t be fooled by first impressions or appearances.

If a salesperson impresses you, dig deeper. How did they earn their money? Did they grow their business little by little through hard work and determination, or did success fall into their lap?

Chances are, you’ll learn more from someone who had to scratch and claw their way to the top.


What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.