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Basecamp has a new website and a new logo. If this is the first you're hearing about it, it's because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.

Show Notes - 00:19

Adam Stoddard on Twitter - 00:29

"Connecting the dots: How we put a smile on the Basecamp logo" (Signal v. Noise, October 2015) - 1:22

You can see the 37signals logo in the upper right corner of this website - 3:48

37signals changed its name to Basecamp in 2014 - 4:20 

Jonathan Van Ness - 5:23

Garmin's BaseCamp - 6:51

The original 37signals manifesto - 8:40

Pentagram - 11:35

UnderConsideration's review of the new logo - 14:40

What is Rework?

A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.