In this episode, I sit down with Arron Shepherd, co-founder of The Goat Agency - an influencer marketing agency. In a fascinating chat, I talk to Arron about what influencer marketing actually is, how it works and how you can be effective with it. We also talk about starting a daily company vlog, as The Goat Agency have done exactly that.
Arron is the co-founder of social and influencer agency 'The Goat Agency', along with his former colleagues Nick Cooke and Harry Hugo. The Goat Agency are a leaders in influencer marketing with offices in London, New York, Singapore and Monaco working with everyone from start-up companies to global brands such as UEFA, Lidl and British Airways.
In this episode we cover:
- What is influencer marketing?
- What does The Goat Agency do?
- Guaranteeing results as an agency
- How to consistently deliver results
- How to hire the best young talent
- Why starting a vlog in 2019 can be so effective
- Can influencers be used in B2B?
You can find their Daily Vlog here.
What is Marketing Mashup?
The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.