Indie Music Marketing

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Rob Adcock is the presenter of BBC Introducing in Stoke. He also does some work for Radio 1, does voiceover work, manages a comedian and has a social media company.

Show Notes

Be really brutally honest with yourself about what you are doing that is different to other people in your lane... who are the people you're up against? Who are the people in the same lane as you? And what can you do to be different to them? – Rob Adcock

This week’s guest is Rob Adcock from BBC Introducing from Stoke. He took over the show over ten years ago and has developed it to be a really amazing platform for musicians in Staffordshire and Cheshire.

Rob also does some work for Radio 1, does voiceover work and has a social media company so he’s a busy guy and I’m really grateful to him for taking some time out to talk to me. 

As usual, links are in the show notes. But I wanted to highlight the podcast that Rob made last year for BBC Introducing called ‘Does My Music Suck?” where he talked to some of the music industry’s top brass like Jamie Oborne from Dirty Hit, Stuart Camp, Ed Sheeran’s manager, Emma Banks from talent agents CAA and more across 7 episodes.

So, do go and check that out once you’ve listened to this episode with Rob Adcock.

Show notes

BBC Introducing from Stoke
John Dawkins
The Enemy
Book: Tribes - Seth Godin
BBC Introducing Uploader
Radio One's Virtual Big Weekend
Adam French
Tom Walkers
The Reytons
Scruff of the Neck
Audio Network
Does My Music Suck?


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🎧 Music by Bad Love
🎛️ Mixed & mastered by
Tom Bishop

What is Indie Music Marketing?

This podcast is a resource for independent self-releasing artists. A place to hear from music marketers, industry professionals, successful artists, independent music champions and thinkers about how to focus on marketing activity that actually moves the needle and advances an artist career. It's so easy to be busy as an independent musician. It's much more difficult to be productive, busying yourself only with the right things at the right time.