The Writing at the Red House Podcast

In this episode, Kathi Lipp and guest Tenneil Register get practical about planning in-person events that actually serve your audience. Using the 3 P’s—Purpose, People, Promise—they show you how to design gatherings that create belonging, offer real results, and gently grow sales at your book table. Listeners will hear:How to start with the feeling and promise your event delivers—before you pick the date or venue - Ways to serve (not sell) at your book table, including simple bundles and integrity-first recommendationsReal-world event formats for writers and speakers: launch parties, workshops, and retreatsIdeas for specialized ministry events like grief workshops during the holidaysA “scrappy to sacred” story of launching events with limited space and budget—and why that’s more than enoughIf you’ve wanted to connect your message to people in real life—but felt overwhelmed or unsure where to start—this conversation will help you plan an event that’s doable, meaningful, and built around the people you’re called to serve. Stay tuned for next week’s nuts-and-bolts episode on creating your minimum viable event.

Show Notes

In this episode, Kathi Lipp and guest Tenneil Register get practical about planning in-person events that actually serve your audience. Using the 3 P’s—Purpose, People, Promise—they show you how to design gatherings that create belonging, offer real results, and gently grow sales at your book table. Listeners will hear:

  • How to start with the feeling and promise your event delivers—before you pick the date or venue - Ways to serve (not sell) at your book table, including simple bundles and integrity-first recommendations

  • Real-world event formats for writers and speakers: launch parties, workshops, and retreats

  • Ideas for specialized ministry events like grief workshops during the holidays

  • A “scrappy to sacred” story of launching events with limited space and budget—and why that’s more than enough

If you’ve wanted to connect your message to people in real life—but felt overwhelmed or unsure where to start—this conversation will help you plan an event that’s doable, meaningful, and built around the people you’re called to serve. Stay tuned for next week’s nuts-and-bolts episode on creating your minimum viable event.

What is The Writing at the Red House Podcast?

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.