The Self Storage University Podcast

Many of today’s self-storage investors think that any product they put out there will be winner. They think that no matter how they treat the customer, they’ll come back or keep paying. But this is bad thinking and is already proven to be wrong in many markets with declining occupancy and rents. So what do customers really want? In this episode of the Self-Storage University podcast we’re going to discuss what storage users demand for their money, and how they are the ultimate boss at the end of the day – the difference between success and failure.

Show Notes

Many of today’s self-storage investors think that any product they put out there will be winner. They think that no matter how they treat the customer, they’ll come back or keep paying. But this is bad thinking and is already proven to be wrong in many markets with declining occupancy and rents. So what do customers really want? In this episode of the Self-Storage University podcast we’re going to discuss what storage users demand for their money, and how they are the ultimate boss at the end of the day – the difference between success and failure.

What is The Self Storage University Podcast?

Welcome to the Self-Storage University Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn-around and operate self-storage facilities. And your host is a partner in one of the largest real estate portfolios in the U.S. with nearly $1 billion of holdings, Frank Rolfe.