The Floral CEO

Struggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why many florists find themselves stuck in a cycle of low profits and unfulfilled potential. Whether you’re just starting out or have been in the industry for a while, this episode offers valuable insights into what might be holding you back.
From not dedicating enough time to the right tasks, to the dangers of inconsistency and a lack of clear strategy, Jeni shares practical advice on how to overcome common pitfalls. If you’re serious about growing your floral business and turning your passion into a sustainable income, this episode is a must-listen.
Key Takeaways:
  • Understand the importance of consistent effort in your business.
  • Learn why focusing on low-revenue activities can be a major setback.
  • Discover how having a clear strategy can transform your floral business.
  • Find out why support and accountability are crucial for success.
  • Explore ways to prioritize your business to drive real results.
Why Listen? If you’re a florist who’s been dreaming of making your business thrive, this episode is packed with actionable advice that can help you start seeing real progress. Jeni’s experience and candid approach offer a no-nonsense guide to identifying and overcoming the obstacles that might be holding your floral business back.

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com