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Welcome to Shared Practices 2.0. I am joined today by my co-host,

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long-time best friend, George Hariri. George, go on.

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Richard, it was really odd to watch the Shared Practices feed go from 680 some episodes to few.

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And that, I mean, what a shift. And you know, it's like, you know,

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we were put in so many episodes right there and now the feed is bare.

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So I think that SP 2.0 is definitely a new change for me.

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I was really proud of having a pivot that was big enough that it caused caused

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you to take pause. Like, I got pushback from George.

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And I'm like, okay, this is a pivot. This is, you know, usually you're on board,

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you know, like 100%. You're like two pivots ahead of me. And I caught you on this one.

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Yeah, I, you know, I thought we would like maybe trim down the feet.

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And so I was, you know, Richard and I would talk about trimming down the feet.

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And, you know, Richard trimmed the whole feet.

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And I think that was where I was, you know, like, Like, whoa,

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okay, we're really doing this.

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And, you know, honestly, now that we've done it, I'm very pleased with your idea.

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CoHost Track::
Because I think that, you know, we've iterated, like, you know,

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how many times do we say like, oh, you know, like season two,

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like we said all this stuff there that we don't really believe right now.

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And, you know, it's like, well, maybe we should just like, cut it and let's

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just start over so that every episode on this feed is we believe in and it's

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updated and there's newer content.

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Content and so you know hats off to you to not being attached to the 600 some

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CoHost Track::
odd episodes that we've recorded and just being ready to kind.

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Of iterate if anyone's interested they still exist we need to you know kind

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of state this multiple times the shared practices archives if you search for

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it should be showing up on on major feeds and platforms the episodes are all

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still out there but i really do think that one of the biggest problems right

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now is not a lack of information information,

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there is an abundance of information everywhere.

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We got to the point where even our podcast, 700 episodes, someone finds us and

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they're just instantly overwhelmed. Like, where do I even start?

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Do I go back to the beginning? Any of that? So we just want to say,

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hey, no, we're going to solve that problem for you.

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Start with us, the beginning of Shared Practices 2.0 and come along for the ride.

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And, you know, in eight years, maybe we'll burn this down. But who knows?

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In the meantime, we're going to give you way better content than what we knew eight years ago.

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And that's just the reality. and with our new co-host, Dr.

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Scott Luna, there's just information that he brings and that we bring and that

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we can synergize together and that we can bounce off of each other,

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push back on each other that we haven't had before in the same way.

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And we're going to talk a little bit about that today because there was a sense too,

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like you and I come from having taken break away and sorry to Scott,

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His previous seminars that are no longer associated with him in any way,

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shape, or form, that brand is not his brand.

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But having taken his previous courses, those were a big influence on us.

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He was the first person on the podcast.

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And we really respect his opinion. And so when he brings new information and

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it collides with our framework, there's a little bit of like,

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okay, what does this all mean?

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And I think that's what we're going to address in today's episode, if that makes sense.

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CoHost Track::
Yeah. So, you know, I think to kind of give everyone the context,

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you know, Scott, we had our launch

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week and, you know, there was several people that reached out to me.

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And I don't know, Richard, do you have people reaching out to you kind of after

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listening to episodes, hearing thoughts and kind of sending you messages?

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Just little thumbs ups or liking it.

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Laughing at it.

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But like, you know, because I'm not running anything behind the scenes in terms

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of coaching and consulting, no one's actually worried talking to me.

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Oh, no, no. I got a lot more. And, you know, I think that one of the things

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that people are really asking is, it sounds like what he's saying is different.

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So where does this fit in with what you guys have been saying for the last few years?

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And I think that, you know, that for me is kind of what we want to talk about today.

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And I feel like the absolute best place to start is, I told Richard when we

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came on and we were doing a little pre-recording chat, I said,

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we need to tell the story of why it's called shared practices.

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Because this is something that I have been bought into to the whole time.

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And I use this as a guiding light when we think of adding people,

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changing the way we think.

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CoHost Track::
And so, Richard, you know, 2016, eight years ago now, started this podcast,

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CoHost Track::
and you called it Shared Practices. Why?

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A few layers which ironically all of them have like become true um the first being that like.

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I i didn't know everything and

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i was not in a position of authority i i i the term that was used back then

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that i i latched on to was like a leading learner of like i'm learning this

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for myself i'm open to multiple perspectives i want people on the show who say things different than

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what I assume and that disagree with the things that I say,

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because by having that information, having that dialogue,

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we're going to learn and it's going to stretch us and push us.

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And the only way you can do that is by sharing real experience.

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Everyone's got a different journey. Everyone's has a different story.

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And the, the reality of business and life is that it's messy in different ways

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every time, but we've attempted to distill what we believe our best practices and share those.

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So in the, in the process of everyone sharing their practice journeys,

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we've accumulated a lot of information, but as time has gone on,

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we also have had a harder time playing dumb and, and pretending like we don't

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have an opinion on things and bringing on people that were like, can,

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can really even challenge our philosophy or bring new light to what we're building

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because we're like, Hey, this works.

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And we've got the data and we've got the results and we've got the clients.

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And this framework is good.

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So to be able to continue to be in that frame of.

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Hey, there are still other things, there's more nuance that we can find and

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there's improvement that we can take on and we're gonna do it publicly and vulnerably

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and it might be a little bit messy.

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That's how we've always done things, but that is how you improve.

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So I don't know if that's what you're looking for, but in my mind,

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that embodies the philosophy.

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So, something you said, and I'll maybe take previous words out of your mouth

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and tell you what I've always heard you say, which is.

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We didn't call it best practices. And Richard called it shared practices because

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he wanted it to be a net sum of everyone's best practices.

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So, you know, we get the industry professionals, the smart people with different

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perspectives, and we get their best practices, and we put those all in one place,

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and together, they're all the shared practices.

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And, you know, that for me is is kind of what I've always thought the name has meant,

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is like taking the smartest and most talented minds in practice management and

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putting all their ideas on a table and organizing them so that it's very clear.

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And then that is the shared practices.

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And we have multiple partners in our business. We have Richard's thoughts and ideas.

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We have my thoughts and ideas. We have Suzanne's experience.

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We have so many people's ideas before we bring in Scott Luna that we've dumped them on the table.

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We've kind of organized them and that's our shared practices.

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And Scott comes and he dumps even more ideas onto our table.

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And now it's up to us to iterate one more time and integrate all of his ideas

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with our ideas so that we can then present again the improved shared practices.

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And that is the process we are going through.

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And so, you know, after I recorded that first episode with Suzanne,

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I picked up, or episode with Scott and Richard, I picked up the phone and called

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Suzanne and I'm like, hey, Suzanne, we're about to iterate, you know, and I saw it right away.

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And I saw that Scott is bringing some ideas here.

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That the core of our framework is going

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to stay in more or less the same but he certainly

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added elements that are going to force us to iterate one time further and like

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you know i have my drawing right here so kind of like the the the new version

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of our chart is kind of like in very early stages of development and richard

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can't see it because the camera is not really showing it but But, you know,

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we're in the process of iterating to make sure that what Scott talks about and

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what we talk about can be talked about at the same time and it to kind of be,

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you know, all singing the same song.

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And that is a really exciting process that we're going to be building courses

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with Scott and through those courses, we're going to be ironing out our shared philosophy.

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And so that's kind of like the introduction. and so maybe Richard whatever questions

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you have and then we can get down into the details.

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Yeah well I think the other part that like this

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is not new challenging information this fits within the framework because we've

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said anything you want nothing off the table and we've said they're different

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avatars there are different options and the more clear one can be in what the final destination is,

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the faster our framework of metrics and coaching will get you there.

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And what we, I think for me,

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the thing that I'm most excited about is these just tweaked and clarified versions

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of avatars and options that people have along the journey that,

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you know, because we had profitable solo and we had super solo,

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but super solo had like an asterisk on it where we're like, well,

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you might burn out on this and this is not predictable because we don't know

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if everyone can super solo.

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You know, it's stuff like that where can we have...

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An even clearer version of what the outcome can be.

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And I've remembered feeling even a little like gun shy about talking about how

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much money a productive solo can make, can expect to be possible on air.

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And like that clarity of here is what is possible.

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It might not be the thing that people can just hit into right away.

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It might take years of building and iterating and refining, but to say,

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okay, I can have a million-dollar take-home at all these different levels provides

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a level of clarity that our framework of here is the menu of options,

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here is the vision that you choose, and then we're using the metrics to coach

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you and drive you to that vision.

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So for me, this is all just super exciting because I think ultimately,

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no matter where someone's at on this journey

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whether they're solo multi-doctor multi-practice having

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clearer options even if

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they're different than the option slightly different than the option you

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were driving towards originally is going to get you there faster and you're

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going to be more successful and happy and so that's the mindset i'm bringing

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to this and i'm always down to like like add more information and and be like

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amenable to saying like okay here's just a slightly little a little tweak.

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Here's a better way of thinking about this one aspect.

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And I love the humility that you've had and that we've had to say,

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let's have these conversations rather than just putting ourselves out as like,

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hey, this is the philosophy.

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We're never going to improve on it. We're never going to iterate.

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So that's my last kind of spiel before we actually get into some of the meat and potatoes here.

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Yeah. So to kind of transition us, I think that we say, okay,

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well, where do we disagree?

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Or where did maybe Scott say something different than what we said?

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And I think I want want to start with, before we even get into that,

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I want to start with the clinical entrepreneur spectrum.

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Because I think you really need to understand the clinical entrepreneur spectrum

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to understand the way that we approach things versus the way that Scott approaches things.

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And maybe Richard, you and I have had disagreements on this in the past.

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You know, I think shared practices in our early days, we attracted somebody

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who wanted to listen to 400 hours of podcast content, right?

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And that just happened to be... Like imagine 400 hours of practice management content.

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Somebody consumes all of that, right?

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Like on the clinical entrepreneur spectrum, that's a very entrepreneurial person. Preston Pyshenko

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And so, you know, if you think about...

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They're taking notes on every episode, yeah.

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Yeah. And so, you know, the shared practices audience started and in its peak

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days attracted the most entrepreneurial dentists.

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And that was kind of like our slant. And we were a niche group, right?

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We weren't the broad mass appeal to all dentists.

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We really concentrated on those who were really, really, really diehard interested

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in practice management, very driven entrepreneurially.

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And so when you look at the way we've built our philosophy, it's really been

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for that person who's very driven entrepreneur, and they want fast growth.

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They want to be a multi-practice, or not multi-practice, but they want to be

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a group practice owner with multiple dentists.

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That is the person we very much cater to.

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And as the podcast has aged and the audience has evolved, it's skewed more clinical.

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And so, you know, in our early days, we had a lot of very driven entrepreneur,

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you know, audience members.

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And then as the podcast has aged, it's eight years now, you know,

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we've attracted a larger, more clinically minded audience.

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And so what I really think the big like fundamental shift that Scott,

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you know, has introduced into our fold is being more inclusive, you know, where we are,

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you know, like the avatars that we offer, there's going to be more avatars,

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right? So it's not just the ones that we've created.

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And there's an element of patience that we're going to be adding to the philosophy to,

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you know, maybe more appeal to that clinically minded person who wants to do

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clinical dentistry and wants to have a high income and doesn't necessarily want

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to take on, like, you know, When we do a solo to group transition,

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we tell them, yeah, your income is going to be cut for six to seven months, and then it'll be back.

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And that's kind of what we tell them on the front end, and we just do it quickly.

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And what Scott's saying is, well, let's maybe do that over four years instead

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of 18 months, and then you can have the high income the whole time.

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And so rather than saying, well, no, we have to do it in 18 months and cut your

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income, or say, no, we have to do it in four years and you have your income

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the whole time, we can just say, these are two different ways of doing it.

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This way you have your income, this way you're there faster.

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And it's to each their own.

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And I think that's what's always differentiated us, is that we've always taken

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the client's vision and used that vision to inform their path.

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And now it's just when a client looks at our menu, there's just more options.

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And income is a really, really major consideration. And so on our old version of the chart...

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The avatars and the flow between them, it was all based on number of hygienists.

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And in the updated version, there's going to be an income consideration so that

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somebody can see if they go down this path, what happens to my income if I go over here.

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And so we're going to add income to be more front and center so that people

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can pick... Some people... I had people message me and say, I would never work

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five days a week no matter how much I made. And I want the faster group practice.

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You paid me or you took home, yeah.

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Yeah. And so it's like, you know, we have like SP diehards messaging me saying

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like, no, I kind of agree with what you were saying.

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Like, I agree that the, you know, faster growth gets to the associate.

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Like, I want to have a business underneath me.

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And then I bet there's someone else saying like, they've been saying that for,

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you know, years. And it's like, I'd rather just spend five years and make,

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you know, seven figures each year.

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And so it's like, we don't know what you want.

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And what this allows for us to do is to just provide more options.

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And so that's kind of, I think, the fundamentals of the differences and how they play together.

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I love this. The light bulb just turned on for me, George, when you were talking

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about this, is when you've got an equation, and I'm sorry, audience.

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If my brain's instantly shut off.

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Yes, I'm talking George speak here. So deal with it, folks.

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If you've got an equation, you can choose to hold a certain variable constant,

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and then the other variables have to change.

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And so one path of getting through these phases of growth is to hold income constant.

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So we ramp up to a certain income, and we try our best to hold that income constant while we grow.

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What that does is it forces the time component to possibly go longer.

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The growth is more evened and more paced.

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And there's another track. Rather than holding income constant,

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let's maximize the growth because I know what I want.

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I know what my footprint is. I know what I can grow into in this current circumstance.

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And I like it. I don't mind if I'm not making a million dollars a year along

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the way, but I do know what's on the other side of this.

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I know what this looks like when I get there and I know I want it.

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So let's maximize for growth speed and

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so the two different tracks could be we're holding

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for income or maximizing for speed of growth and

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those are two different pathways and it's not we're forcing one down you know

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you have to go down this one or that one they're just options and some of the

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stopping points on the way might be very similar but you're just taking a different

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path and that's okay so that was the light bulb moment for me just now as you were talking.

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Yeah, and so that's where Suzanne and I, like, we're, you know,

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to get real nerdy here, like, the y-axis of our new graph will be income, you know?

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And so it's like, you can go up in income, and we show what that looks like.

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And so we're building Scott's path, which we're calling the million-dollar path.

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And so, you know, if you've read Dental Moneyball, you know,

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our kind of original drawing, you know, I think the big, big avatar that just

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got totally blew up in this whole thing is Super Solo.

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So let's maybe start there.

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And, you know, because that was the episode I was on, you know,

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and I was sitting there and Richard has heard me speak.

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I've taught, you know, I've taught ABPM more times than I can count.

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And each time I do throw a lot of shade towards the Super Solo.

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I I talk about how it's not sustainable.

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I've never met anyone who's done this for a long time. Happily,

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I have really, really, really, really discouraged this avatar.

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And every time I've said it's the most predictable way to earn a highest income,

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however, I question its sustainability.

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That's been my song that I've sang about the super solo.

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And I think this is where Scott comes in and says, system, organization,

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structure, flow, low, 55 miles an hour, run your practice like a machine.

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And the smart solo is his iteration of the super solo.

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And for me, that's an instant swap, right? The second I heard that,

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I was like, yeah, we have to do what Scott's saying.

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Because we can't be telling someone.

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This sucks. You know, it's like, if they want that, we need to show them how to do that well.

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We can't just say it sucks and don't do this when there are a subset of people

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who want to be smart solos.

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So, you know, I think that's like the first iteration that you're going to see

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in the next version of our kind of framework is super solo rather than it being like this.

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Like in the current framework, it's like we have productive solo and we're like,

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go to group or if you want to like go to purgatory, you can just go be a super

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solo and then like you'll be unsustainable.

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And, you know, now what we're saying is like, we're going to teach how to transition

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from productive solo to smart solo.

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And we're going to talk about that as a profitable and simple and sustainable avatar.

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And I think that is like, for me, a very big shift in what we communicate,

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because that's appealing to a very clinically minded person who wants a very

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high income and doesn't necessarily want to go to a group practice,

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which is something that we haven't really catered to that individual.

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Well, so ironically, I actually see the swap a little differently because I

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see super solo kind of split into two.

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And Suzanne has made the point to me off air, like we're doing smart solo in certain offices.

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It's a productive solo where rather than put the potential into growth,

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we've put that potential into cutting back, maximizing profit and we didn't

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have that like metric endpoint for people to push towards but we're doing that

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anyways so I actually see smart solo as a,

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more the same as productive solo and i see

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super solo as the pseudo specialist group more

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because it is more the super part of

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it in my brain was the specialty type

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procedures and the like higher level clinical mix that is less predictable i

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can't like force people to be good at aligners and implants and and molar endo

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and like be all in on the clinical aspect so in my mind half of it is just kind

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of like a little tweak to productive solo.

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And the other half of it kind of shifts over into this million dollar take home

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with multiple doctors being a part time pseudo specialist.

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And so I see it like kind of in both, but it pulls out into these two different directions.

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Yeah, so it's interesting. And our current like kind of draft iteration,

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which we're going to be discussing with Scott.

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So like we're in the process of building a draft, we're going to work on it

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with Scott, and then we're going to kind of iterate.

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And so, you know, in that version, we have it go from productive solo to smart

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solo, which is essentially a productive solo is somebody who does less than 1.6, right?

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And a smart solo does more than 1.6 by themselves.

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So that's kind of like the terminology we're using. And then from smart solo,

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I think that pseudo specialist is kind of what we're calling that, right?

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Like the pseudo specialist group is like that, you You know,

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because in our current iteration, transition to group is like this no man's land.

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And right above that, the pseudo specialist group is like that,

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what Richard's describing,

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that super dentist who is able to like transition to group smoothly because

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they're using specialty procedures to maintain their income along the way,

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which I think is a really clever,

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you know, path from Scott's perspective.

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And so we're implementing that as kind of... It's the productive per patient path.

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I mean...

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Yeah.

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We actually kind of already had this on the track.

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It's like you take super solo and the productive per patient bump and combine

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that into a full group path rather than a little path between these two.

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But we were pretty much there.

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And I did think this is, George, this is a perfect time for another ridiculous

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acronym. acronym so we've got

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the part-time pseudo specialist pts no ptps ptps there we go that's the.

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I don't think we want that one no we

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don't so and that's where like this

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is really fun because to your point richard like i think i listened

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to that and really what i heard out of like

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the first few episodes is like high

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output solo dentistry can be

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sustainable right and i think that like that we haven't said that right because

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we've appealed to a more entrepreneurial person scott appeals to maybe a more

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clinically minded dentist and so i think that like to maybe there are more of

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those out there and that's yeah that's been my point all along.

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Was that like.

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Well, and that's something Richard and I have argued about all the time.

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I say, yeah, everyone needs to go to group.

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And Richard's like, that's actually not true. Like, most people should stay solo.

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And we've disagreed on that for years. And I will say that I tip my cap to Richard now.

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I'm more on his perspective, because I think for every one SP,

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you know, original, really entrepreneurial listener,

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there might be three or four people who maybe have a flavor of that in them,

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but they don't have the full or like, you know, they don't want to increase

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their professional risk to that degree, right?

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And I think that is maybe where I'm kind of like a little bit biased by my own perspective.

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And I think Richard, you know, may be more mindful of what the average dentist

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and kind of what the, you know, what just what the population as a whole maybe is more like.

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And so I think that that was an area that I'll just very honestly say.

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You know, was a bias I have. And, you know, we now want to be inclusive, right?

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And I think that that is kind of an iteration that we're going to make.

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So I think, like, that's like the fundamental thing that I think,

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like, the key differences are built on top of is that idea that you can sustain

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high output solo dentistry.

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00:25:56,818 --> 00:26:02,998
CoHost Track::
And you can, and it's like, what did we prioritize? We prioritized speed.

380
00:26:03,498 --> 00:26:06,518
CoHost Track::
And so we optimized for speed of practice growth.

381
00:26:06,858 --> 00:26:11,478
CoHost Track::
And Scott optimized for constant income, right?

382
00:26:11,598 --> 00:26:15,398
CoHost Track::
And it's like, you know, that's it. So like Richard's like the productive per patient track.

383
00:26:15,478 --> 00:26:20,398
CoHost Track::
Actually, if you think about it on our new diagram, the pseudo group is the

384
00:26:20,398 --> 00:26:24,378
CoHost Track::
highest on the income, the productive per patient track is underneath it,

385
00:26:24,418 --> 00:26:27,538
CoHost Track::
and the patient flow track is underneath that, right?

386
00:26:27,618 --> 00:26:33,858
CoHost Track::
And so, we've now kind of created three different paths to group instead of

387
00:26:33,858 --> 00:26:36,218
CoHost Track::
two different paths to group and kind of the new version.

388
00:26:36,378 --> 00:26:40,118
CoHost Track::
And so, that's where I'm excited because it's like, no, I mean,

389
00:26:40,158 --> 00:26:44,018
CoHost Track::
we're really detailed analytics-based practice management people.

390
00:26:44,138 --> 00:26:47,298
CoHost Track::
Like, we know how to categorize things, we know how to present them,

391
00:26:47,398 --> 00:26:51,198
CoHost Track::
and I think that the end result of this is just way more options.

392
00:26:51,418 --> 00:26:56,578
CoHost Track::
And I think that that is us evolving towards the mean.

393
00:26:57,198 --> 00:27:01,818
CoHost Track::
We're evolving towards just the dentist who's listening.

394
00:27:01,978 --> 00:27:05,278
CoHost Track::
And I think the dentist who's listening today is different than the dentist

395
00:27:05,278 --> 00:27:11,638
CoHost Track::
who was listening in 2018 and 19, and kind of in our days of being very involved

396
00:27:11,638 --> 00:27:15,538
CoHost Track::
and pushing with a very entrepreneurial audience.

397
00:27:16,638 --> 00:27:23,338
Host Track: :
Yeah, well, and I feel like I don't know if you've ever had a major multi year

398
00:27:23,338 --> 00:27:24,938
Host Track: :
disagreement with a spouse.

399
00:27:25,158 --> 00:27:28,518
Host Track: :
And there's just like, there's no seeing eye to eye. It's like,

400
00:27:28,538 --> 00:27:29,838
Host Track: :
we just have a different opinion.

401
00:27:29,918 --> 00:27:33,238
Host Track: :
And you just very graciously said, you know what, you've been right all along.

402
00:27:33,338 --> 00:27:37,478
Host Track: :
And that happens so little in like a marriage or a partnership.

403
00:27:37,678 --> 00:27:41,758
Host Track: :
And so I just I just want to thank you on air for saying that in the first episode

404
00:27:41,758 --> 00:27:44,318
Host Track: :
and saying that in this one. And it means a lot to me.

405
00:27:44,438 --> 00:27:47,498
Host Track: :
And and So thanks, man. And then the other part of that is.

406
00:27:48,248 --> 00:27:52,768
Host Track: :
We've also stayed shy of, and I will continue to champion this,

407
00:27:52,908 --> 00:27:57,088
Host Track: :
of the other far end of the spectrum of the entrepreneurial dentist,

408
00:27:57,308 --> 00:28:04,668
Host Track: :
of multi-practice because we did not have reps in helping other people go multi-practice.

409
00:28:04,748 --> 00:28:10,888
Host Track: :
And I will continue to say, throw on the brakes and maybe this might not be

410
00:28:10,888 --> 00:28:12,728
Host Track: :
for you as the person who's walked

411
00:28:12,728 --> 00:28:16,148
Host Track: :
away from multi-practice multiple times because I couldn't stomach it.

412
00:28:16,148 --> 00:28:21,828
Host Track: :
I literally, you know, walked away twice from running multi-practice because

413
00:28:21,828 --> 00:28:26,508
Host Track: :
the impact for me psychologically and stress-wise, it just was not the right

414
00:28:26,508 --> 00:28:28,268
Host Track: :
fit. And I've kind of known that about myself.

415
00:28:28,888 --> 00:28:36,288
Host Track: :
So, but I'm super excited to be able to talk in depth and have options and have

416
00:28:36,288 --> 00:28:43,648
Host Track: :
pathways and have more conversation in a non-taboo, a non like, oh, dismissive way.

417
00:28:43,648 --> 00:28:47,688
Host Track: :
It's like, no, if you want to go this direction, here's pathways,

418
00:28:47,868 --> 00:28:49,928
Host Track: :
here's options, here's metrics, here's data.

419
00:28:50,088 --> 00:28:53,568
Host Track: :
And that's really exciting for me, even though I have no appetite for it.

420
00:28:53,588 --> 00:28:56,588
Host Track: :
It's really exciting for me to be able to talk about it on air.

421
00:28:56,708 --> 00:28:58,228
Host Track: :
And I'm assuming it's the same for you.

422
00:28:58,228 --> 00:29:02,628
CoHost Track::
So it's interesting, Richard, you and I are so different. And I think we both

423
00:29:02,628 --> 00:29:04,348
CoHost Track::
kind of very inherently know this about one another.

424
00:29:04,888 --> 00:29:12,208
CoHost Track::
We both have done multi-practice, and your experience of it each time is the

425
00:29:12,208 --> 00:29:17,768
CoHost Track::
problems get too hairy, and it creates a level of stress that I don't want to

426
00:29:17,768 --> 00:29:19,648
CoHost Track::
deal with. And it's not worth it.

427
00:29:20,148 --> 00:29:22,468
CoHost Track::
And I think that it's something that is-

428
00:29:24,297 --> 00:29:25,057
CoHost Track::
Go ahead. Sorry.

429
00:29:25,157 --> 00:29:28,897
Host Track: :
To be clear, I know one of the things that I need to work on,

430
00:29:28,897 --> 00:29:31,797
Host Track: :
that if I was better at this, I'd probably be better at multi-practice,

431
00:29:31,817 --> 00:29:37,397
Host Track: :
which is my tendency to take on other people's stress and emotions and over-empathize

432
00:29:37,397 --> 00:29:39,117
Host Track: :
and not be the business owner,

433
00:29:39,297 --> 00:29:41,857
Host Track: :
not be the, hey, I need to hold you accountable.

434
00:29:42,257 --> 00:29:45,957
Host Track: :
You're an employee. You're a team member. I care about you. But ultimately,

435
00:29:46,237 --> 00:29:48,397
Host Track: :
I can't solve all your problems.

436
00:29:48,637 --> 00:29:53,797
Host Track: :
I can't take your emotions. and so yeah so there are there are elements of myself

437
00:29:53,797 --> 00:29:55,877
Host Track: :
that i know are my limitations but anyways go on.

438
00:29:55,877 --> 00:30:01,157
CoHost Track::
Well and i think it's like you know richard you are the type of dentist who

439
00:30:01,157 --> 00:30:06,577
CoHost Track::
you know was better fit for the million dollar path right or you know some type

440
00:30:06,577 --> 00:30:09,437
CoHost Track::
of like slower more sustainable,

441
00:30:10,157 --> 00:30:15,637
CoHost Track::
income a constant just like get there a little bit at a time every step is sustainable

442
00:30:15,637 --> 00:30:18,117
CoHost Track::
like Like, that was your path.

443
00:30:18,877 --> 00:30:24,537
CoHost Track::
And I think that's why you saw very quickly that we were slanting too far towards

444
00:30:24,537 --> 00:30:27,457
CoHost Track::
the entrepreneur in what we were discussing for everyone.

445
00:30:27,697 --> 00:30:33,317
CoHost Track::
And I'm the opposite. I love the messiness and the problems,

446
00:30:33,577 --> 00:30:35,437
CoHost Track::
and they're really fun for me.

447
00:30:36,217 --> 00:30:43,317
CoHost Track::
And so I think it goes to show that even between us, we sit on different ends

448
00:30:43,317 --> 00:30:44,937
CoHost Track::
of the clinical entrepreneur spectrum.

449
00:30:44,937 --> 00:30:51,837
CoHost Track::
Spectrum and like we always say pick your problems and like i like my problems that i have every day,

450
00:30:52,857 --> 00:30:57,517
CoHost Track::
richard doesn't want these problems and so i agree we need to pump the brakes

451
00:30:57,517 --> 00:31:00,497
CoHost Track::
on multi-practice and we need to continue to pump the brakes on multi-practice

452
00:31:00,497 --> 00:31:05,957
CoHost Track::
because it takes a very particular type of person to succeed in that type of

453
00:31:05,957 --> 00:31:10,357
CoHost Track::
problem right the problems get really stressful they cause lack of sleep.

454
00:31:10,717 --> 00:31:13,017
CoHost Track::
They are very financial.

455
00:31:14,277 --> 00:31:20,957
CoHost Track::
It's not for everyone. And I think once you start going down that road,

456
00:31:21,037 --> 00:31:22,277
CoHost Track::
it's hard to kind of walk back.

457
00:31:22,557 --> 00:31:26,057
CoHost Track::
And so I agree with you.

458
00:31:26,137 --> 00:31:29,897
CoHost Track::
Even though I am a very entrepreneurial person who really enjoys the challenges

459
00:31:29,897 --> 00:31:33,857
CoHost Track::
of multi-practice, I will go without saying that it is not clean.

460
00:31:34,097 --> 00:31:38,397
CoHost Track::
This isn't something that is very predictable.

461
00:31:38,897 --> 00:31:45,397
CoHost Track::
It is something that is very chaotic, and it requires the right type of person to pursue that path.

462
00:31:45,757 --> 00:31:49,517
CoHost Track::
And so I say that, and then I want to transition to what you said.

463
00:31:49,557 --> 00:31:54,537
CoHost Track::
You were like, oh, we had a multi-year disagreement, and you just came out and said I was wrong.

464
00:31:54,677 --> 00:31:59,257
CoHost Track::
And I feel like we have this whole thing of strong opinions loosely held.

465
00:31:59,977 --> 00:32:03,277
CoHost Track::
And like, we're going to come out with our strong opinions and we're going to

466
00:32:03,277 --> 00:32:05,197
CoHost Track::
come from the bottom of our belly and tell you what we think.

467
00:32:05,497 --> 00:32:08,557
CoHost Track::
But then when new information comes and changes, like if you're not changing

468
00:32:08,557 --> 00:32:11,677
CoHost Track::
your mind, then you're just not looking at it and thinking about it, you know?

469
00:32:11,677 --> 00:32:18,117
CoHost Track::
And that's just, that's never been who we are and it never will be because what

470
00:32:18,117 --> 00:32:20,537
CoHost Track::
we're most interested in is the shared practices.

471
00:32:20,977 --> 00:32:22,897
CoHost Track::
And so like for me.

472
00:32:23,974 --> 00:32:27,394
CoHost Track::
Like, yeah, I mean, Scott's coming and saying a very compelling reason why I'm

473
00:32:27,394 --> 00:32:31,354
CoHost Track::
wrong. And I'm not just going to sit there and listen to it and be like, no, I'm still right.

474
00:32:31,534 --> 00:32:35,394
CoHost Track::
And we're just going to have these two polarizing opinions that won't agree.

475
00:32:35,554 --> 00:32:39,454
CoHost Track::
It's like, no, what he's saying is totally accurate. And we need to adjust our

476
00:32:39,454 --> 00:32:43,334
CoHost Track::
framework to accommodate what he's saying and what we've been saying so that

477
00:32:43,334 --> 00:32:44,414
CoHost Track::
we can be saying the whole thing.

478
00:32:44,574 --> 00:32:47,554
CoHost Track::
And I really think who wins in that is the client.

479
00:32:47,834 --> 00:32:50,814
CoHost Track::
Because now there's more options on the menu.

480
00:32:51,054 --> 00:32:55,914
CoHost Track::
There's more clarity on the different options, and you can self-identify the best path for you.

481
00:32:55,974 --> 00:32:59,274
CoHost Track::
If you're more like Richard, then the million-dollar path, smart,

482
00:32:59,374 --> 00:33:05,714
CoHost Track::
solo, pseudo-specialist, to your entrepreneurial path, like multiple years of stable income.

483
00:33:06,174 --> 00:33:10,014
CoHost Track::
If you're more like me, then you're like, all right, let's just take a little

484
00:33:10,014 --> 00:33:11,434
CoHost Track::
bit of rip the bandaid off, let's go.

485
00:33:11,674 --> 00:33:15,174
CoHost Track::
And I think that that's just to each their own.

486
00:33:15,354 --> 00:33:18,694
CoHost Track::
And I think that there's so many different ways to skin this cat.

487
00:33:18,694 --> 00:33:21,694
CoHost Track::
That and you know i think what we have to

488
00:33:21,694 --> 00:33:24,454
CoHost Track::
do is provide the options and the

489
00:33:24,454 --> 00:33:28,094
CoHost Track::
information and the like objective you

490
00:33:28,094 --> 00:33:30,954
CoHost Track::
know information to each dentist and

491
00:33:30,954 --> 00:33:33,454
CoHost Track::
what each dentist needs to do is look within themselves and say what's right

492
00:33:33,454 --> 00:33:39,454
CoHost Track::
for me and you know what scott really brings in my mind is he brings a patient

493
00:33:39,454 --> 00:33:47,514
CoHost Track::
pace that provides a higher income and takes longer but you know for the right

494
00:33:47,514 --> 00:33:49,574
CoHost Track::
person can be the more compelling path.

495
00:33:49,794 --> 00:33:54,214
CoHost Track::
And so, you know, that's what I really like if I had to summarize kind of the differences,

496
00:33:54,534 --> 00:33:57,154
CoHost Track::
how we're going to integrate them, it would kind of really be in that strong

497
00:33:57,154 --> 00:34:01,954
CoHost Track::
opinions loosely held, client now has more options than they did before,

498
00:34:02,074 --> 00:34:05,914
CoHost Track::
because we're introducing more nuance and expertise to our framework.

499
00:34:07,144 --> 00:34:11,904
Host Track: :
I love it. And, you know, so the audience knows, I've recorded the episode with

500
00:34:11,904 --> 00:34:15,064
Host Track: :
Scott of part four of that first series about multi practice,

501
00:34:15,144 --> 00:34:16,884
Host Track: :
and George hasn't heard it quite yet.

502
00:34:17,064 --> 00:34:21,544
Host Track: :
And Scott outlines a path that pushes back on our take that,

503
00:34:21,624 --> 00:34:22,904
Host Track: :
hey, this has to be stressful.

504
00:34:23,204 --> 00:34:26,344
Host Track: :
So I'm excited for you to hear it. But I also think that like,

505
00:34:26,404 --> 00:34:30,984
Host Track: :
we're not going to sugarcoat and sure, maybe it could have been done differently.

506
00:34:30,984 --> 00:34:33,804
Host Track: :
Differently but anyone that i've ever talked to who's doing

507
00:34:33,804 --> 00:34:36,484
Host Track: :
multi-practice is more stressed than the

508
00:34:36,484 --> 00:34:39,324
Host Track: :
average single site owner and i'm still gonna stick to

509
00:34:39,324 --> 00:34:43,504
Host Track: :
that even if they enjoy it even if they love it it is

510
00:34:43,504 --> 00:34:47,184
Host Track: :
messier and it is hairier so i i really appreciate

511
00:34:47,184 --> 00:34:52,564
Host Track: :
george that we've that we're working on air that we're that we're sharing the

512
00:34:52,564 --> 00:34:57,144
Host Track: :
creation of the next version of of us and that That we're showing that process

513
00:34:57,144 --> 00:35:01,464
Host Track: :
because there is a tendency to like disappear into a cave and never appear like

514
00:35:01,464 --> 00:35:04,684
Host Track: :
there's things that we don't know and then emerge with this new beautiful thing.

515
00:35:04,864 --> 00:35:09,104
Host Track: :
But the reality is like growth is messy. This is the growth of a framework.

516
00:35:09,384 --> 00:35:14,524
Host Track: :
It's messy. And it's going to include, you know, updates and differences and changes.

517
00:35:14,604 --> 00:35:18,004
Host Track: :
But I also love that our listeners have reached out to you and have said,

518
00:35:18,124 --> 00:35:20,404
Host Track: :
no, I actually like this path better.

519
00:35:20,524 --> 00:35:22,484
Host Track: :
I wouldn't do that path.

520
00:35:22,624 --> 00:35:27,884
Host Track: :
I wouldn't work five days a week. I wouldn't solve for a constant million dollar take home.

521
00:35:28,004 --> 00:35:32,644
Host Track: :
I would solve for growth because I know where I'm going. I know what's possible in my location.

522
00:35:32,844 --> 00:35:37,964
Host Track: :
I know what I want and I'm okay not having the income along the way because

523
00:35:37,964 --> 00:35:41,264
Host Track: :
I know what's on the other side of it. So it's just really fun.

524
00:35:41,464 --> 00:35:44,064
Host Track: :
Thanks for being very vulnerable in this process.

525
00:35:44,284 --> 00:35:47,864
Host Track: :
And we're going to continue to try and do that on air. So this is the first

526
00:35:47,864 --> 00:35:51,484
Host Track: :
of these types of episodes and it'll evolve as time goes on.

527
00:35:52,004 --> 00:35:57,504
CoHost Track::
Totally. Yeah, I couldn't agree more. And Richard, while we're closing off here,

528
00:35:57,704 --> 00:36:04,344
CoHost Track::
do you have anything else from those initial episodes to kind of touch on before

529
00:36:04,344 --> 00:36:05,604
CoHost Track::
we wrap up our episode today?

530
00:36:06,742 --> 00:36:11,902
Host Track: :
In particular, I don't. I think today talking about this on air was actually

531
00:36:11,902 --> 00:36:13,302
Host Track: :
really good for me to process it.

532
00:36:13,362 --> 00:36:18,302
Host Track: :
And that light bulb of like solving for these different variables and having

533
00:36:18,302 --> 00:36:24,322
Host Track: :
options of tracks and different stop points along the way is what has come out of this. And I love that.

534
00:36:24,422 --> 00:36:31,242
Host Track: :
Because my favorite moment in our building of our framework was seeing the path and that slide.

535
00:36:31,622 --> 00:36:35,202
Host Track: :
And I have a feeling that my new favorite moment is going to be seeing the updated

536
00:36:35,202 --> 00:36:39,222
Host Track: :
version of the paths and the avatars and how it all fits together.

537
00:36:39,542 --> 00:36:41,682
Host Track: :
So this is just, it's just plain exciting to me.

538
00:36:41,962 --> 00:36:47,302
CoHost Track::
Yeah. And like, you know, I think, you know, again, I think it's the whole goal

539
00:36:47,302 --> 00:36:49,762
CoHost Track::
of a dentist looking at the new version of the chart.

540
00:36:49,862 --> 00:36:55,282
CoHost Track::
We're going to have income be like the height of each avatar on this chart will

541
00:36:55,282 --> 00:36:56,462
CoHost Track::
be reflected by their income.

542
00:36:56,702 --> 00:36:59,102
CoHost Track::
So rather than sitting there thinking, how much does that person make?

543
00:36:59,482 --> 00:37:01,782
CoHost Track::
It's like, no, no, no, it's just going to be right there on the side.

544
00:37:01,842 --> 00:37:04,662
CoHost Track::
Like you're going to see their income on average, and you're going to see the

545
00:37:04,662 --> 00:37:07,042
CoHost Track::
income relativity between the different avatars.

546
00:37:07,282 --> 00:37:11,322
CoHost Track::
And I think that will open up a new perspective for people because they're going

547
00:37:11,322 --> 00:37:16,182
CoHost Track::
to, you know, some people, like, if you ask me, like Richard knows this about me, I always say,

548
00:37:16,322 --> 00:37:22,382
CoHost Track::
de-risk my personal life so that I can put all of my risk on the entrepreneurial

549
00:37:22,382 --> 00:37:23,942
CoHost Track::
side in my professional life.

550
00:37:24,462 --> 00:37:28,822
CoHost Track::
And so like, if I said like, a million dollar income, like, I don't really like

551
00:37:28,822 --> 00:37:30,962
CoHost Track::
at this point in my career, I may not want that.

552
00:37:31,302 --> 00:37:35,162
CoHost Track::
And that that would be how I would look at that chart. But then you have someone

553
00:37:35,162 --> 00:37:37,602
CoHost Track::
else and be like, you know, I got the house, I have the boat,

554
00:37:37,762 --> 00:37:42,022
CoHost Track::
you know, I've got like my, you know, like, I got my stuff, I've been doing

555
00:37:42,022 --> 00:37:46,262
CoHost Track::
well, I've been working for six to eight years, like, I'm making good money.

556
00:37:46,622 --> 00:37:49,282
CoHost Track::
Like, you know, shared practice is saying I can have a group practice,

557
00:37:49,322 --> 00:37:50,322
CoHost Track::
great, I want a group practice.

558
00:37:50,422 --> 00:37:54,302
CoHost Track::
But like, do I want it bad enough to have like a six month period where I'm

559
00:37:54,302 --> 00:37:56,122
CoHost Track::
not making the kind of money I'm making right now?

560
00:37:56,402 --> 00:38:00,562
CoHost Track::
Maybe not. Or maybe, you know, someone younger, like we typically get somebody

561
00:38:00,562 --> 00:38:05,782
CoHost Track::
who is, they just bought their practice, right? So they're coming off of an associateship.

562
00:38:06,102 --> 00:38:10,502
CoHost Track::
And so, you know, they're like, for them, it's just like maintain associate

563
00:38:10,502 --> 00:38:15,942
CoHost Track::
income throughout the whole time. And then it pops into their group practice with a larger income.

564
00:38:16,362 --> 00:38:19,342
CoHost Track::
That's kind of who we've catered to. And they They work with us,

565
00:38:19,362 --> 00:38:21,462
CoHost Track::
you know, they work with us on buyer's representation services,

566
00:38:21,642 --> 00:38:26,562
CoHost Track::
and then they usually are buying a practice with the idea in mind of going from

567
00:38:26,562 --> 00:38:29,422
CoHost Track::
a solo to a group and doing that transition, or they're usually,

568
00:38:29,462 --> 00:38:32,762
CoHost Track::
like, trying to buy a practice and hit the ground running.

569
00:38:33,142 --> 00:38:36,162
CoHost Track::
And that's kind of who we've catered to, right?

570
00:38:36,242 --> 00:38:39,902
CoHost Track::
But if you've been a dentist for a while, and you've been making a,

571
00:38:39,902 --> 00:38:44,062
CoHost Track::
you know, a significant income for a while, it's a totally different proposition

572
00:38:44,062 --> 00:38:47,962
CoHost Track::
for you if you're like, no, like, Like, you know, this might sound weird,

573
00:38:47,982 --> 00:38:50,862
CoHost Track::
but like, no, no, no, like half a million dollars a year is like what I need.

574
00:38:51,702 --> 00:38:53,142
CoHost Track::
And, you know, it's like...

575
00:38:53,902 --> 00:38:57,802
CoHost Track::
Okay, well, like, you know, then we need to have options for you too.

576
00:38:58,182 --> 00:39:01,822
CoHost Track::
And, you know, I think that like the next ask, George, that we're going to be

577
00:39:01,822 --> 00:39:05,962
CoHost Track::
talking about is really going through the fundamentals of hygiene-led growth.

578
00:39:06,322 --> 00:39:10,542
CoHost Track::
And like that, I think, can apply in any situation.

579
00:39:10,962 --> 00:39:19,422
CoHost Track::
And I think the real variable that each client or dentist needs to solve for, say, where am I going?

580
00:39:19,422 --> 00:39:23,162
CoHost Track::
That was we always started with where are you right select

581
00:39:23,162 --> 00:39:26,622
CoHost Track::
your current location and where are you going and

582
00:39:26,622 --> 00:39:29,282
CoHost Track::
now we're adding a next question which is how long do you want

583
00:39:29,282 --> 00:39:32,662
CoHost Track::
to take to get there and how important is your income along the way right and

584
00:39:32,662 --> 00:39:37,302
CoHost Track::
so it's like we used to just ask two questions and now we can ask four and that

585
00:39:37,302 --> 00:39:42,302
CoHost Track::
i think is like what scott has added to our mix is you know we don't go from

586
00:39:42,302 --> 00:39:46,422
CoHost Track::
you know point a to point b it's point a to point b how fast and how much money

587
00:39:46,422 --> 00:39:47,462
CoHost Track::
do you want to make along the way?

588
00:39:47,682 --> 00:39:51,442
CoHost Track::
And I think that that is really what we've added.

589
00:39:51,822 --> 00:39:54,982
CoHost Track::
And that is like, if you've been listening, like, what have they been saying?

590
00:39:55,282 --> 00:39:58,262
CoHost Track::
Like, this is so confusing. Like, they've been saying one thing,

591
00:39:58,342 --> 00:40:01,282
CoHost Track::
he's saying another thing. How do these two things kind of fit together?

592
00:40:01,682 --> 00:40:06,582
CoHost Track::
Like, it really is, it's just helping you have more options and helping you

593
00:40:06,582 --> 00:40:10,462
CoHost Track::
answer more questions that can then point us in the right direction for you

594
00:40:10,462 --> 00:40:11,362
CoHost Track::
to go down the right path.

595
00:40:11,902 --> 00:40:15,862
CoHost Track::
And, you know, that's kind of like the net summary of, you know,

596
00:40:15,862 --> 00:40:17,682
CoHost Track::
how the two pieces of information collide.

597
00:40:18,282 --> 00:40:21,142
CoHost Track::
And, you know, when you watch our courses, and when you come to our courses,

598
00:40:21,222 --> 00:40:25,082
CoHost Track::
which you should definitely come to our courses, like, we're going to be building

599
00:40:25,082 --> 00:40:27,682
CoHost Track::
on that, and you'll see it in a more completed way.

600
00:40:27,782 --> 00:40:31,842
CoHost Track::
And then you'll see kind of all the content around that kind of general framework and idea.

601
00:40:33,162 --> 00:40:37,182
Host Track: :
That's what I was going to ask next and say next, which which is the most exciting

602
00:40:37,182 --> 00:40:41,762
Host Track: :
place to see all of this is in person as it all comes together and as it evolves,

603
00:40:41,962 --> 00:40:44,502
Host Track: :
whether you've taken our courses before or you haven't,

604
00:40:45,142 --> 00:40:50,122
Host Track: :
that's where the magic happens is the complete version of these options,

605
00:40:50,282 --> 00:40:51,502
Host Track: :
these avatars, the framework.

606
00:40:52,262 --> 00:40:58,202
Host Track: :
So wherever you are, come to our next course because it's going to be updated.

607
00:40:58,362 --> 00:41:00,342
Host Track: :
It's going to be significantly different. It's going to be better.

608
00:41:00,622 --> 00:41:04,182
Host Track: :
And we can't avoid doing that. Every time we update it, every time we make it

609
00:41:04,182 --> 00:41:09,842
Host Track: :
better, this is this is like a a step and a major iteration so i'm i'm super

610
00:41:09,842 --> 00:41:11,002
Host Track: :
excited for what's to come.

611
00:41:11,002 --> 00:41:14,222
CoHost Track::
Yeah i couldn't agree more and you

612
00:41:14,222 --> 00:41:17,042
CoHost Track::
know if you've been listening to the shared practices podcast for a number

613
00:41:17,042 --> 00:41:21,262
CoHost Track::
of years you know we we really appreciate you being part of the community it's

614
00:41:21,262 --> 00:41:26,342
CoHost Track::
been really fun for us to have scott come on and it's kind of been like a celebration

615
00:41:26,342 --> 00:41:32,962
CoHost Track::
of shared practices in a way because like he was so core to our story and in

616
00:41:32,962 --> 00:41:35,522
CoHost Track::
very many different Like he was an early guest.

617
00:41:35,762 --> 00:41:38,702
CoHost Track::
He was very inspirational to us as entrepreneurs.

618
00:41:39,262 --> 00:41:43,562
CoHost Track::
And he, you know, his courses are something that we've modeled ourselves after.

619
00:41:43,682 --> 00:41:47,722
CoHost Track::
And so it's just, I think for us, it's been really cool and full circle.

620
00:41:48,302 --> 00:41:50,142
CoHost Track::
And, you know, it...

621
00:41:51,152 --> 00:41:57,452
CoHost Track::
It's worth it, right? It's worth it to bring on somebody of his caliber and

622
00:41:57,452 --> 00:42:02,752
CoHost Track::
iterate in a major way because the end result is something that I think we're all really excited for.

623
00:42:02,912 --> 00:42:07,752
CoHost Track::
And so, you know, I just appreciate, you know, those who have continued to come

624
00:42:07,752 --> 00:42:12,252
CoHost Track::
back and continue to want to learn from us because it's created a really cool

625
00:42:12,252 --> 00:42:13,752
CoHost Track::
community that we're all a part of.

626
00:42:13,872 --> 00:42:16,872
CoHost Track::
So, you know, that's something that's one of my favorite parts about kind of

627
00:42:16,872 --> 00:42:18,872
CoHost Track::
podcasting is podcasting turns into community.

628
00:42:19,352 --> 00:42:23,472
CoHost Track::
And that's something that I didn't expect on the way in, but I've definitely

629
00:42:23,472 --> 00:42:27,952
CoHost Track::
seen very, very obviously kind of through like, I got people who have been listening

630
00:42:27,952 --> 00:42:31,752
CoHost Track::
for years that are reaching out to me, messaging me debating about things that we say on the show.

631
00:42:31,912 --> 00:42:34,952
CoHost Track::
And it's like, yeah, that's a community aspect. And like, bring those questions

632
00:42:34,952 --> 00:42:37,912
CoHost Track::
and comments to the Facebook group. Because that's where Scott's there,

633
00:42:38,012 --> 00:42:39,392
CoHost Track::
Richard's there, I'm there sometimes.

634
00:42:39,552 --> 00:42:42,772
CoHost Track::
And like, we can kind of like very directly discuss these things openly with

635
00:42:42,772 --> 00:42:44,752
CoHost Track::
other people who are listening and having their own opinions.

636
00:42:45,132 --> 00:42:47,252
CoHost Track::
So Richard, do you have anything to decide to close us off?

637
00:42:48,112 --> 00:42:52,292
Host Track: :
No, I'll just say I'm excited for this next Ask George because it's like I said,

638
00:42:52,372 --> 00:42:57,912
Host Track: :
we're being very vulnerable on air and we want to address the stuff that's coming up for people.

639
00:42:58,292 --> 00:43:02,852
Host Track: :
So let's get back to it. But George, thanks for being on with me again.

640
00:43:03,732 --> 00:43:05,592
CoHost Track::
Absolutely, Richard. Can't wait for the next one.

641
00:43:07,812 --> 00:43:11,052
Host Track: :
Hey, we'll talk to you next time on Shared Practices 2.0.