Supercool

Marshall Gobuty didn’t set out to build green when he became a real estate developer in his 50s. After a successful career in the clothing and furnishings industries, he sought to establish credibility in Florida’s competitive housing market. LEED certification presented the perfect opportunity. But Gobuty didn’t stop at meeting the minimum. His first project, Mirabella, became the first LEED Platinum Certified residential community in the U.S. His next development, Hunters Point, became the first LEED Zero Energy Certified community in the world. Sometimes, it takes an outsider to push an industry beyond its norms and conventions. Gobuty is building sustainable neighborhoods and communities many could hardly imagine—until now.


Show Links:

Guest: Marshall Gobuty

Company: Pearl Homes

Residential Development: Hunters Point

Green Building Resources: U.S. Green Building Council and RESNET

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What is Supercool?

Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.