Product by Design

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Summary

User research is critical for product teams to understand user needs and find out what you don't know. While it would be great to have a dedicated user research team, user research is also the responsibility of product managers and product designers to inform the product design, gather insights, and guide the overall direction.

Show Notes

What is user research?
  • A tool to understand needs
  • A way to find out what you don't know
What are types of research?
  • Interviews
  • Focus groups
  • Field studies
  • Usability tests
  • Surveys
  • Questionnaires
  • many more...
Why do research?
  • To inform the design, the direction and gather insight
  • "Be ready to be surprised"
Tips
  1. Have a plan
  2. Do it often
  3. Doesn't have to be perfect
  4. Adopt the mindset of a scientist
  5. Have fun and get the reps
  6. Volunteer to be on the other side to understand what it's like
Referenced in the show:
User Research Basics

Stop doing user research. Start having conversations.

What is Product by Design?

A podcast about product management, user experience design, and how we can create the best product experiences for users and our businesses.