HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.co...

Show Notes

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Why is food and drink broken for working class?

Why is it harder for black founders to raise investment?

Are these programmes by retailers just a tick-in-the-box exercise?

Or do they actually ignite institutional change?

Let’s answer these questions.

Thrilled to welcome my great friend, with the smoothest name-in-the-game, Asher Flowers to the podcast.

Asher was founder of ROGUE who made INSANE spreads - won listings at Ocado, Waitrose, Sainsbury’s.

Beaten over the head by thrashing waves of Covid. Cost of Living. Ukraine. Too many Barriers.

Broken.

Totally broken.

But he rose from Ashers.

Now he’s back. In the Valleys. At Mum’s house. Broken. But rebuilding. Going again.

Breaking down Barriers with Tequila brand, Broken Barriers.

ON THE MENU:

  1. The Welsh Unfair Advantage: what no one else sees about Tiny Rebel and Au Vodka - how household is you brand REALLY? Do your NPD meetings in Brecon, Wales
  2. The Dangers of Bootstrapping: teaches you how to do everything but not everything well
  3. Why Asher was on Depressants when building ROGUE and how to separate yourself from your brand
  4. How to Solve the Working Class Issue for Founders: we need a fund for working class brands
  5. What Marketing is a COMPLETE Waste of Time and What ACTUALLY WORKS newsletters, Samplings
  6. Founders think people consumer their product way more than but consumers switch out of brands more than you think
  7. The SKU Count Paradox: Why more SKUs = More Variety + Occasions, BUT too many SKUs actually Cannibalises Core

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER