What Works

In This Episode:

* Why storytelling is good for business and how it can help you build your audience* Why you don’t have to squeeze your story into the hero’s journey* How finding a related emotional touchpoint can lead to telling a powerful story even if it isn’t directly related to the information you’re sharing* How to start your own story bank so you’re never at a loss for a good story to tell

Nothing fosters human connection faster than a story.

Stories are the most direct way to tell someone else—or a whole audience of people—an important truth about you. Stories give us shared experiences and emotions to build relationships from.

Stories make even the biggest concepts or most technical information feel real.

Practicing storytelling has been a game changer for me in the way I communicate, market, and teach. And I believe it can do the same for you.

Today’s episode is a sort of conversation-meets-workshop excerpted from a special joint event for The What Works Network and Standout Podcast Club.

I talk with Tell Me A Story founder Hillary Rea about how we can more effectively use stories in the content we create and why stories have such a positive impact on our results as business owners.

This conversation is chock full of ideas, explainers, and ways to experiment with story so you can forge a deeper connection with your audience.

So settle in for this conversation on connecting with story with Hillary Rea!

Check out Hillary’s 30 story prompts.

Show Notes






In This Episode:



* Why storytelling is good for business and how it can help you build your audience* Why you don’t have to squeeze your story into the hero’s journey* How finding a related emotional touchpoint can lead to telling a powerful story even if it isn’t directly related to the information you’re sharing* How to start your own story bank so you’re never at a loss for a good story to tell





Nothing fosters human connection faster than a story.



Stories are the most direct way to tell someone else—or a whole audience of people—an important truth about you. Stories give us shared experiences and emotions to build relationships from.



Stories make even the biggest concepts or most technical information feel real.



Practicing storytelling has been a game changer for me in the way I communicate, market, and teach. And I believe it can do the same for you.



Today’s episode is a sort of conversation-meets-workshop excerpted from a special joint event for The What Works Network and Standout Podcast Club.



I talk with Tell Me A Story founder Hillary Rea about how we can more effectively use stories in the content we create and why stories have such a positive impact on our results as business owners.



This conversation is chock full of ideas, explainers, and ways to experiment with story so you can forge a deeper connection with your audience.



So settle in for this conversation on connecting with story with Hillary Rea!



Check out Hillary’s 30 story prompts.


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What is What Works?

Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.