What Works

Good luck going anywhere today without running into a message about creativity.

I was going to say, "anywhere online," but really, it's just about anywhere. We get creative in the kitchen. Creative in our workouts. Creative in bed. And of course, creative at work. Creativity is somewhat of a "cult object," as Samuel Franklin put it in his cultural history of creativity.

Today, I want to get uncomfortably close to that cult object and ask, "What is our fascination with creativity hiding?" So join me as I venture onto the third rail of the 21st-century economy.

Also in this series:

Find an essay version of this episode at whatworks.fyi


I'm teaching a new workshop on May 15 & 16, 2024! It's called World-Building for Business Owners, and it's based on a process I've been honing for more than a decade. I'll help you apply creative, even playful thinking to your business strategy—and help you create an internally consistent business that causes fewer headaches, meets your needs more efficiently, plays to your strengths, and creates satisfying work.

Click here for all the details
or go to explorewhatworks.com/world


If you enjoy What Works, please consider supporting this work by becoming a premium subscriber for just $7 per month.
★ Support this podcast ★

What is What Works?

"Work" is broken. We're overcommitted, underutilized, and out of whack. But it doesn't have to be this way. What Works is a podcast about rethinking work, business, and leadership as we navigate the 21st-century economy. When you're an entrepreneur, independent worker, or employee who doesn't want to lose yourself to the whims of late-stage capitalism, this show is for you. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.