2X eCommerce Podcast | SE8 EP12: Lessons Learnt from Helping Scale Athletic Greens, Rothy’s, Dollar Shave Club and 100+ DTC brands

On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta, an eCommerce agency that partners with DTC brands with a focus on UX design, research, and optimization to maximize a brand’s growth potential.

Nirav Sheth sees Anatta as anti-agency. While agencies provide the only people needed by a company, Anatta goes all-out by providing their whole team. While other agencies may not know it but billing by hours sometimes shifts the focus of the agency from providing quality service to mere revenue.

Anatta works with top brands like Athletic Greens, Rothy’s, True Botanicals, M.Gemi, and a lot more. The secret to the success of Anatta is no secret at all – quality consumer experience. Anatta’s work on the flow of the design and speed of a brand’s website is just a foretaste of what else they could help with a brand.

It’s an insightful episode as you’d hear Kunle and Nirav talk more about different points of growth potential using design, the efficiency, and effectivity of storytelling and authenticity in marketing a brand and understanding human psychology in relation to UX design planning and creation.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

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Tidio

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Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

Guest

Nirav Sheth

CEO & Founder of @anattadesign - an agency that provides turnkey digital product teams for eCommerce brands $25M-$500M. Also obnoxious about quality music.

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.