Paris Talks Marketing

Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience. 

She has a background in SEO and digital marketing for B2B sales and marketing SaaS. 

Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Natalie and Paris discussed in this episode:

• (2:20) What is product-led growth?
• (5:02) How can SaaS B2B businesses use interactive demos?
• (7:19) How can interactive demos increase the quality of your conversions?
• (10:32) When do you need an interactive product demo?
• (13:18) How to drive product-led growth with interactive demos in 7 days
• (14:40) What are the benefits of interactive demos for customers?
• (22:01) Has content marketing shifted from blogs to LinkedIn?
• (30:36) How Navattic became a leader in the "interactive demo" category

Guest:
LinkedIn
Navattic

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!