Make Marketing Suck Less for Expertise-Driven Solo Businesses

Do you ever feel like you're not marketing enough?  You know what you should be doing, but the thought of doing it sucks the life force out of you.  You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business.   If that's you. I want you to know that you are not alone.  I am letting you in on a recent conversation I had with two Expert Up Club members, Laura Gatsos Young and Bev Feldman, about under marketing their business, why it happens, what they're doing about it, and some of the unforeseen consequences of not getting the word out there about your business.  In this episode we'll discuss: The consequences of under marketing your business How to overcome mindset barriers and procrastination in your business Finding marketing strategies that feel authentic and comfortable The power of consistent marketing Repurposing content and time-saving strategies  

Show Notes

Do you ever feel like you're not marketing enough? 

You know what you should be doing, but the thought of doing it sucks the life force out of you. 

You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business. 

 If that's you. I want you to know that you are not alone. 

I am letting you in on a recent conversation I had with two Expert Up Club members, Laura Gatsos Young and Bev Feldman, about under marketing their business, why it happens, what they're doing about it, and some of the unforeseen consequences of not getting the word out there about your business. 

In this episode we'll discuss:

  • The consequences of under marketing your business

  • How to overcome mindset barriers and procrastination in your business

  • Finding marketing strategies that feel authentic and comfortable

  • The power of consistent marketing

  • Repurposing content and time-saving strategies

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)