The Facebook Roller Coaster

The months leading up to and following Facebook's congressional hearings in April of 2018 have been a roller coaster for the company. The stock took a massive hit when they announced on the last earnings call that revenue growth would slow over the coming quarters. Have all the scandals and bad PR truly inhibited the future of Facebook? Or is this just another stumbling block along the way for a company that will be around for generations. Nicole and Jon dig into what moves the needle for Facebook's business: advertising. As Facebook continues to mature their advertising business and company as a whole, what ripple effect will this have on people and businesses spending time on the platform.

Show Notes

Facebook has undergone scrutiny and allegations regarding their business and Nicole and Jon cover many topics around them like:

• The congressional hearings and Zuckerberg's message to congress about advertising
• The "core" of Facebook's revenue
• How Facebook has successfully monetized Instagram and WhatsApp
• The influence of bots on the ad ecosystem
• Keeping ad platforms from being "spammy"
• Facebook's influence on the fabric of society
• Predictions of where Fecebook will go from here

Nicole and Jon believe that Facebook will continue to thrive even after all issues of 2018. But the big question is what will Facebook do next? Maybe a search engine? Facebook has been on the forefront of the social media industry for over a decade. But there are still many sectors they haven't delved into yet. 

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What is Shape the Conversation?

A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.