being humn

In this Being HUMN highlight, Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy. 

👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com.

Creators and Guests

Host
Curt Kuiper
Curt Kuiper is co-founder of HUMN, helping leaders clarify their message and lead with human-first marketing.
Host
Rob Monacelli
Rob Monacelli is co-founder of HUMN, helping brands clarify their message and connect with customers through human-centered, story-driven marketing.

What is being humn?

being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.