The SaaS Operator Podcast

On this episode of The SaaS Operator Podcast, we're joined by Nicolas Quarré. He’s the co-founder of Accountable, a startup that helps self-employed people manage their taxes. 

Nicolas discusses the challenges and successes of building Accountable. He explains their decision to launch in Belgium and their approach to expanding across Europe.

Nicolas also shares why he decided to go the VC route, choosing the right investors and marketing tactics to bet on. 

Tune in to learn more about:
~ Accountable’s founding story, challenges and success
~ Building a SaaS in Belgium and Germany
~ How to expand across Europe's multilingual markets
~ Nicolas’ key learnings on fundraising as a VC-backed founder

  • (00:00) - Intro
  • (00:24) - What is Accountable, and who is it for?
  • (01:21) - Nicolas' previous ventures
  • (02:19) - Accountable's Founding Journey
  • (03:54) - Deciding to raise venture capital
  • (05:05) - Choosing the right investors
  • (06:21) - Accountable's team and user base right now
  • (07:03) - Deciding to launch in Belgium
  • (07:53) - Expanding to Germany
  • (09:44) - Navigating language barriers and localization
  • (11:37) - Expansion: choosing focused depth over shallow coverage
  • (13:31) - Accountable's GTM strategy in a large market
  • (16:52) - Team distribution at Accountable
  • (17:57) - Choosing marketing tactics
  • (18:50) - How to improve CAC Measurement
  • (20:17) - Ensuring transparency and honesty with KPIs
  • (21:16) - 3 key learnings on fundraising
  • (24:23) - Current struggles as a founder
  • (25:26) - Evolution of the role of CEO as the startup grows
  • (27:06) - Advice for pre-seed SaaS founders
  • (29:04) - Where to find Nicolas and Accountable online

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Follow Nicolas:
On LinkedIn: https://www.linkedin.com/in/nicolasquarre/

Mentioned In The Episode
accountable.eu/  - Tax management platform for self-employed individuals
ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode
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On Twitter: https://twitter.com/EarlyNode
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On YouTube: https://www.youtube.com/@earlynode
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#SaaS #StartupJourney #TechInEurope


Creators and Guests

Host
Nikolas Chapoupis
Founder of EarlyNode & ReactSquad.io (React Agency for SaaS Startups)

What is The SaaS Operator Podcast?

Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.

Brought to you by EarlyNode.com