1 00:00:00,050 --> 00:00:01,310 Carol Cox: Hi there and welcome to the Speaking Your 2 00:00:01,310 --> 00:00:03,860 Brand podcast. I'm your host, Carol Cox. 3 00:00:03,860 --> 00:00:06,590 Have you ever seen a keynote delivered at a 4 00:00:06,590 --> 00:00:09,200 conference where you're like, wow, that was 5 00:00:09,200 --> 00:00:10,370 a ten out of a ten. 6 00:00:10,400 --> 00:00:11,690 That was amazing. 7 00:00:11,690 --> 00:00:13,550 Something that I didn't expect. 8 00:00:13,790 --> 00:00:16,310 Um, probably not, because let's face it, 9 00:00:16,310 --> 00:00:18,950 there are a lot of fantastic speakers out 10 00:00:18,950 --> 00:00:21,410 there, but there are a lot, also a lot of 11 00:00:21,440 --> 00:00:23,840 keynotes that we see that just kind of do 12 00:00:23,840 --> 00:00:26,090 the job that share some content with you, 13 00:00:26,120 --> 00:00:28,220 maybe share some insights or some takeaways, 14 00:00:28,220 --> 00:00:30,710 but just really don't give you that 15 00:00:30,710 --> 00:00:32,870 multidimensional experience. 16 00:00:32,870 --> 00:00:34,430 Well, that's what we're talking about today 17 00:00:34,430 --> 00:00:36,740 with my guest, Julia Korn, because she 18 00:00:36,740 --> 00:00:40,220 recently delivered a ten out of ten keynote. 19 00:00:40,220 --> 00:00:41,840 And that is not me saying that. 20 00:00:41,840 --> 00:00:43,790 And that's not Julia saying that, although 21 00:00:43,790 --> 00:00:45,650 we are saying that it was people in the 22 00:00:45,650 --> 00:00:47,690 audience and many people in the audience who 23 00:00:47,690 --> 00:00:49,640 went up to Julia and the event organizers 24 00:00:49,640 --> 00:00:52,010 afterwards and said, wow, that was amazing, 25 00:00:52,010 --> 00:00:54,860 including the AV and the sound people. 26 00:00:54,860 --> 00:00:57,350 And, you know, they see a lot of keynotes at 27 00:00:57,350 --> 00:01:00,220 conferences. Julia is the founder and CEO of 28 00:01:00,220 --> 00:01:02,020 The Authenticity Guide, an executive 29 00:01:02,020 --> 00:01:04,630 coaching company that works with ambitious 30 00:01:04,630 --> 00:01:07,600 leaders. She also recently did a TEDx talk 31 00:01:07,600 --> 00:01:09,760 earlier this year called Break Up with 32 00:01:09,790 --> 00:01:12,550 Should in Your Career, which was named as a 33 00:01:12,550 --> 00:01:14,260 TEDx Editor's Pick of the year. 34 00:01:14,260 --> 00:01:16,420 I'll include a link to that Ted talk in the 35 00:01:16,420 --> 00:01:17,950 show notes as well. 36 00:01:17,980 --> 00:01:19,960 Julia, welcome to the podcast. 37 00:01:19,990 --> 00:01:23,290 Julia Korn: Thank you. Carol, I'm such a fan of yours and 38 00:01:23,320 --> 00:01:25,240 of the podcast. So it's it's a real honor to 39 00:01:25,240 --> 00:01:25,900 be here. 40 00:01:25,930 --> 00:01:28,750 Carol Cox: Well, I have had such so much fun working 41 00:01:28,750 --> 00:01:30,640 with you. We started working together in the 42 00:01:30,640 --> 00:01:32,680 very beginning of August, and your keynote 43 00:01:32,710 --> 00:01:35,350 was just last, well, last week as of we're 44 00:01:35,350 --> 00:01:38,200 recording this, so November and we worked 45 00:01:38,200 --> 00:01:40,990 really hard on this keynote on only the 46 00:01:40,990 --> 00:01:43,180 content, but so many of the different 47 00:01:43,180 --> 00:01:45,250 aspects of it. And so I want to really dig 48 00:01:45,250 --> 00:01:47,140 into what, what makes a ten out of ten 49 00:01:47,140 --> 00:01:49,510 keynote. Before we get there, though, let's 50 00:01:49,510 --> 00:01:52,210 talk about how did this keynote come about 51 00:01:52,210 --> 00:01:53,590 in the first place? 52 00:01:53,680 --> 00:01:59,520 Julia Korn: Yeah. So I um, this was sort of a a warm 53 00:01:59,520 --> 00:02:00,540 lead, if you will. 54 00:02:00,540 --> 00:02:04,770 And so I started off in my business not 55 00:02:04,770 --> 00:02:06,510 doing keynotes, which I know is common for 56 00:02:06,510 --> 00:02:09,840 many people. I was doing workshops, and when 57 00:02:09,840 --> 00:02:11,370 I started my business, I was giving 58 00:02:11,370 --> 00:02:13,770 workshops for free, um, and getting footage 59 00:02:13,770 --> 00:02:14,820 and getting testimonials. 60 00:02:14,820 --> 00:02:16,710 And I had gotten to the point where I was 61 00:02:16,710 --> 00:02:19,140 giving workshops, um, for money at 62 00:02:19,140 --> 00:02:23,970 conferences. And I gave a workshop at this 63 00:02:24,000 --> 00:02:27,300 exact conference three years ago, um, before 64 00:02:27,300 --> 00:02:32,280 I had a child. And I, I loved the audience, 65 00:02:32,280 --> 00:02:35,460 I loved the event planners, and those went 66 00:02:35,460 --> 00:02:39,120 really well. And so I was able to keep those 67 00:02:39,120 --> 00:02:41,460 relationships warm over the years. 68 00:02:41,460 --> 00:02:44,520 And so, uh, when I reached back out to 69 00:02:44,550 --> 00:02:46,980 inquire about keynote slots and yes, I 70 00:02:46,980 --> 00:02:51,990 reached back out, um, they already sort of 71 00:02:52,020 --> 00:02:55,080 knew who I was and knew that I had already 72 00:02:55,080 --> 00:02:56,870 received positive feedback from their 73 00:02:56,870 --> 00:02:59,630 audience and cared about their audience. 74 00:02:59,630 --> 00:03:02,180 And so I had circled back because of my fond 75 00:03:02,180 --> 00:03:03,590 feelings, and it was sort of like they 76 00:03:03,590 --> 00:03:05,450 wanted this mutual assurance that I cared 77 00:03:05,450 --> 00:03:06,470 about this audience. 78 00:03:06,470 --> 00:03:08,450 They had some social proof from me. 79 00:03:08,450 --> 00:03:11,360 And so it made sense to partner on a keynote 80 00:03:11,360 --> 00:03:13,880 because, um, I pitched them a topic that 81 00:03:13,880 --> 00:03:14,990 they, that they liked. 82 00:03:15,320 --> 00:03:17,090 Carol Cox: And I think this is such a great point that, 83 00:03:17,090 --> 00:03:19,580 number one, you already had spoken there. 84 00:03:19,580 --> 00:03:21,110 So they were familiar with you, because I 85 00:03:21,110 --> 00:03:24,110 say that speaking is the best way to get 86 00:03:24,110 --> 00:03:26,270 more speaking engagements and to get higher 87 00:03:26,270 --> 00:03:28,130 profile speaking engagements, because they 88 00:03:28,130 --> 00:03:30,110 have to see you as a speaker and they have 89 00:03:30,110 --> 00:03:31,580 to know what you can do. 90 00:03:31,580 --> 00:03:33,320 But the second thing is that you didn't you 91 00:03:33,320 --> 00:03:35,150 didn't wait for them to just kind of like 92 00:03:35,180 --> 00:03:36,320 dawn on them. 93 00:03:36,320 --> 00:03:38,450 Oh, maybe we should go back to Julia and see 94 00:03:38,450 --> 00:03:40,220 if she could be our keynote speaker, because 95 00:03:40,220 --> 00:03:41,570 they have a lot of things on their plate. 96 00:03:41,570 --> 00:03:42,860 They have a lot of speakers that they've 97 00:03:42,860 --> 00:03:45,290 seen. So I love that you were proactive in 98 00:03:45,290 --> 00:03:47,090 pitching them to do this. 99 00:03:47,090 --> 00:03:49,370 And so this conference, as I mentioned, was 100 00:03:49,370 --> 00:03:50,450 just this November. 101 00:03:50,450 --> 00:03:52,880 When did you send them the proposal for the 102 00:03:52,910 --> 00:03:53,780 keynote? 103 00:03:54,100 --> 00:03:56,890 Julia Korn: It was probably a year before that. 104 00:03:57,190 --> 00:03:59,380 Um, we had a really, really long lead time. 105 00:03:59,410 --> 00:04:01,480 Yeah. They were, you know, they're, um, 106 00:04:01,510 --> 00:04:02,980 they're extremely organized. 107 00:04:02,980 --> 00:04:04,450 They plan really far in advance. 108 00:04:04,450 --> 00:04:05,890 I think they had just wrapped up this 109 00:04:05,890 --> 00:04:07,630 conference for the year prior. 110 00:04:07,630 --> 00:04:09,700 They had just finished, like taking their 111 00:04:09,700 --> 00:04:12,070 post conference breath, and then they were 112 00:04:12,070 --> 00:04:13,150 ready to start thinking. 113 00:04:13,150 --> 00:04:14,770 And so, you know, the lead time is pretty 114 00:04:14,770 --> 00:04:16,540 long between getting them to respond to your 115 00:04:16,540 --> 00:04:19,090 email, getting on the calendar, pitching the 116 00:04:19,090 --> 00:04:21,400 topic, them taking the topic back to the 117 00:04:21,400 --> 00:04:24,460 powers that be, getting the contract right. 118 00:04:24,490 --> 00:04:28,300 And so, um, so it was, I would say like ten 119 00:04:28,300 --> 00:04:30,160 months before the conference, I was like 120 00:04:30,190 --> 00:04:31,210 signed and ready. 121 00:04:31,630 --> 00:04:33,400 Carol Cox: That is so important also to keep in mind, 122 00:04:33,400 --> 00:04:36,010 because four keynote slots, especially a lot 123 00:04:36,040 --> 00:04:37,870 of conferences, do book a year in advance, 124 00:04:37,870 --> 00:04:40,570 sometimes 18 months in advance of the actual 125 00:04:40,570 --> 00:04:42,250 conference. So for those of you listening, 126 00:04:42,250 --> 00:04:43,900 keep that in mind. You're not probably going 127 00:04:43,900 --> 00:04:45,820 to get a keynote slot a month before the 128 00:04:45,820 --> 00:04:47,650 event unless something happens and you 129 00:04:47,650 --> 00:04:49,000 already know the people. All right. 130 00:04:49,000 --> 00:04:50,740 So let's talk about the topic that you 131 00:04:50,740 --> 00:04:52,710 pitched them. So tell us what that topic 132 00:04:52,710 --> 00:04:54,420 was, and why you felt this would be a great 133 00:04:54,420 --> 00:04:55,950 fit for their audience. 134 00:04:56,100 --> 00:05:00,630 Julia Korn: So they were really insistent that this was a 135 00:05:00,630 --> 00:05:06,540 group of individuals who needed professional 136 00:05:06,540 --> 00:05:09,300 development. That wasn't just your typical 137 00:05:09,300 --> 00:05:11,160 professional development, they needed 138 00:05:11,160 --> 00:05:14,610 something more sophisticated than sort of 139 00:05:14,640 --> 00:05:18,360 the generic topics on leadership and 140 00:05:18,360 --> 00:05:20,100 emotional intelligence. 141 00:05:20,100 --> 00:05:21,870 And right. Like that was sort of same old, 142 00:05:21,870 --> 00:05:24,660 same old. And they were really clear that 143 00:05:24,660 --> 00:05:26,190 this is a group of people who want to level 144 00:05:26,190 --> 00:05:27,420 up their careers. 145 00:05:27,420 --> 00:05:31,950 They love substance and takeaways and action 146 00:05:31,950 --> 00:05:34,050 items, but they also like to have fun. 147 00:05:34,680 --> 00:05:37,980 Um, and so one, one topic. 148 00:05:38,040 --> 00:05:39,540 So I pitched them. I will say, I think this 149 00:05:39,540 --> 00:05:40,830 is important for your listeners too. 150 00:05:40,830 --> 00:05:42,270 I pitched them three different topics. 151 00:05:42,300 --> 00:05:44,310 Right. Like and I think sometimes that's 152 00:05:44,310 --> 00:05:46,260 okay. Right. To play a little bit, I think I 153 00:05:46,290 --> 00:05:48,450 hear a lot of like have one keynote like do 154 00:05:48,450 --> 00:05:49,920 it perfectly and sure. 155 00:05:49,920 --> 00:05:52,850 But but they wanted to kind of spitball a 156 00:05:52,850 --> 00:05:54,860 little bit. And so I pitched them a few 157 00:05:54,860 --> 00:05:56,360 things. I think I pitched them something on 158 00:05:56,360 --> 00:06:00,500 imposter syndrome, um, which they were like, 159 00:06:00,500 --> 00:06:01,520 nah, something else. 160 00:06:01,520 --> 00:06:03,050 And then the thing that hit for them was 161 00:06:03,050 --> 00:06:04,940 this idea of building a personal board of 162 00:06:04,940 --> 00:06:07,400 directors. And so they were like, wait, what 163 00:06:07,400 --> 00:06:08,690 is that? Tell me more. 164 00:06:08,690 --> 00:06:10,250 And I, you know, I was like, well, this is 165 00:06:10,250 --> 00:06:12,380 something I do with my coaching clients 166 00:06:12,380 --> 00:06:14,060 where it's not enough to have one mentor. 167 00:06:14,060 --> 00:06:16,550 You have to have a board of people in your 168 00:06:16,550 --> 00:06:19,010 corner, um, to help with your career, to 169 00:06:19,040 --> 00:06:20,270 help get to the next level. 170 00:06:20,270 --> 00:06:22,730 And this is something where it's I'm 171 00:06:22,730 --> 00:06:24,470 introducing a concept, but I'm also 172 00:06:24,470 --> 00:06:26,450 introducing the practice of doing it and the 173 00:06:26,480 --> 00:06:28,280 how. And there's takeaways and it's tangible 174 00:06:28,280 --> 00:06:29,390 and it's new. 175 00:06:29,420 --> 00:06:32,300 And so they they loved that because they 176 00:06:32,300 --> 00:06:34,280 felt like okay it's a cool big idea. 177 00:06:34,280 --> 00:06:36,380 But you can also get into the weeds with it. 178 00:06:36,380 --> 00:06:37,760 And they're like these women come with 179 00:06:37,760 --> 00:06:39,680 notebooks and pens. They want the details. 180 00:06:39,710 --> 00:06:41,150 Right. And so I was like, okay, it's got to 181 00:06:41,150 --> 00:06:42,830 be inspirational, but it's got to be detail 182 00:06:42,830 --> 00:06:44,600 oriented, right? It's always kind of toeing 183 00:06:44,630 --> 00:06:47,030 that line. And so, um, so that's what we 184 00:06:47,030 --> 00:06:47,840 landed on. 185 00:06:48,080 --> 00:06:50,130 Carol Cox: And I love this idea of the personal board of 186 00:06:50,130 --> 00:06:52,650 directors because it's a fresh topic. 187 00:06:52,650 --> 00:06:53,640 It's not something that they've heard 188 00:06:53,640 --> 00:06:55,080 before, so it definitely piqued their 189 00:06:55,080 --> 00:06:58,290 interest, but it still aligns with a lot of 190 00:06:58,290 --> 00:07:00,300 the same things that people are 191 00:07:00,300 --> 00:07:02,130 experiencing, whether it is imposter 192 00:07:02,130 --> 00:07:04,260 syndrome or stalled career growth or not 193 00:07:04,260 --> 00:07:06,000 knowing how to advance in their career. 194 00:07:06,000 --> 00:07:07,020 So it hits on that. 195 00:07:07,020 --> 00:07:09,750 But it's from a very fresh angle versus the 196 00:07:09,750 --> 00:07:11,040 same old, same old. Like, I'm just going to 197 00:07:11,040 --> 00:07:13,740 talk about how to strategically advance in 198 00:07:13,740 --> 00:07:14,550 your career. 199 00:07:14,580 --> 00:07:15,990 Julia Korn: Yep. Yeah, exactly. 200 00:07:15,990 --> 00:07:18,840 And interestingly, there was a section that 201 00:07:18,840 --> 00:07:21,540 I didn't, you know, overtly call imposter 202 00:07:21,540 --> 00:07:23,430 syndrome in the talk where I said, you know, 203 00:07:23,460 --> 00:07:25,500 you might have this feeling like, who am I 204 00:07:25,530 --> 00:07:28,170 to do this? And interestingly, there were 205 00:07:28,200 --> 00:07:30,000 like five people afterwards who came up to 206 00:07:30,030 --> 00:07:31,620 me and said that specific part, that 207 00:07:31,620 --> 00:07:32,970 question of who am I to do this? 208 00:07:32,970 --> 00:07:34,950 That really spoke to me, that imposter 209 00:07:34,950 --> 00:07:36,300 syndrome piece. And I was like, interesting. 210 00:07:36,330 --> 00:07:38,940 Okay, so you can really sort of work when 211 00:07:38,940 --> 00:07:40,920 you know that a topic is going to resonate 212 00:07:40,920 --> 00:07:42,720 with your audience, you can find ways to 213 00:07:42,750 --> 00:07:44,520 kind of give them what they need versus what 214 00:07:44,520 --> 00:07:47,900 the conference planners want do I ask for 215 00:07:47,900 --> 00:07:49,160 it? And I know Carol, we're going to get 216 00:07:49,160 --> 00:07:49,790 into that. 217 00:07:49,820 --> 00:07:51,080 Carol Cox: Oh, yes we are. 218 00:07:51,110 --> 00:07:53,120 Yes we are. Well, and this and the reason I 219 00:07:53,120 --> 00:07:54,500 feel like that resonates with so many 220 00:07:54,500 --> 00:07:56,840 people, this idea of who am I to ask for 221 00:07:56,840 --> 00:08:00,080 this? Or who am I to want this is it goes to 222 00:08:00,110 --> 00:08:02,690 understanding our identity and who we are 223 00:08:02,690 --> 00:08:04,700 and how we want to come across and how we're 224 00:08:04,700 --> 00:08:06,860 perceived. And I always say that keynotes, 225 00:08:06,860 --> 00:08:08,630 the best keynotes are really about helping 226 00:08:08,630 --> 00:08:10,820 the audience understand themselves better 227 00:08:10,820 --> 00:08:12,860 and where they fit into the world, because 228 00:08:12,860 --> 00:08:15,050 as humans, that's ultimately what we want. 229 00:08:15,080 --> 00:08:18,380 And to your point, event organizers say they 230 00:08:18,380 --> 00:08:20,750 want the audience to have, quote, tangible 231 00:08:20,750 --> 00:08:24,350 takeaways and action steps and action plans. 232 00:08:24,470 --> 00:08:26,720 And I think they see this again out of the 233 00:08:26,720 --> 00:08:28,550 goodness of their hearts, because they feel 234 00:08:28,550 --> 00:08:30,590 like they want valuable content for their 235 00:08:30,590 --> 00:08:32,780 audiences. But I don't know, I feel like 236 00:08:32,780 --> 00:08:34,220 they probably have seen enough presentations 237 00:08:34,220 --> 00:08:36,290 over the years to know better by now, 238 00:08:36,290 --> 00:08:38,180 because this is what I call the expert trap. 239 00:08:38,180 --> 00:08:40,250 And I know Julia, we talked about this in 240 00:08:40,250 --> 00:08:42,320 the very beginning of working together, that 241 00:08:42,320 --> 00:08:44,960 it's so easy for us to fall into the expert 242 00:08:44,990 --> 00:08:46,660 trap, and we did this initially. 243 00:08:46,690 --> 00:08:48,880 Like, let's tell them all the ways that they 244 00:08:48,880 --> 00:08:50,860 can put together their board of directors. 245 00:08:50,860 --> 00:08:53,080 And then we ended up, we realized that that 246 00:08:53,080 --> 00:08:55,300 was not going to create the ten out of ten 247 00:08:55,330 --> 00:08:57,460 keynote. So let's back up just a moment. 248 00:08:57,460 --> 00:09:00,640 Julia, why did you decide that you wanted to 249 00:09:00,670 --> 00:09:02,290 work with someone on your keynote 250 00:09:02,290 --> 00:09:04,540 specifically, you know, coming, finding me, 251 00:09:04,540 --> 00:09:06,700 speaking your brand. And because I know you 252 00:09:06,730 --> 00:09:08,710 create great presentations and I know you 253 00:09:08,710 --> 00:09:10,240 could have done a great job on this. 254 00:09:10,240 --> 00:09:12,640 So why did you decide to work with someone? 255 00:09:13,300 --> 00:09:15,670 Julia Korn: So I was ready to take things to the next 256 00:09:15,670 --> 00:09:20,500 level. Right. Like I have, you know, I think 257 00:09:20,500 --> 00:09:23,890 I was getting paid to talk like in the five 258 00:09:23,920 --> 00:09:27,190 K to eight K range, and I was building my 259 00:09:27,190 --> 00:09:30,340 own content and it was good. 260 00:09:30,820 --> 00:09:32,740 Like exactly that, that way of saying like, 261 00:09:32,770 --> 00:09:33,940 oh, that was good. 262 00:09:34,270 --> 00:09:36,580 Um, and like that just wasn't good enough 263 00:09:36,580 --> 00:09:39,100 for me. I was so ready to get those 264 00:09:39,100 --> 00:09:41,950 stateside referrals to just be the person 265 00:09:41,950 --> 00:09:44,050 people think of, to just be dynamite. 266 00:09:44,050 --> 00:09:46,420 And I'm sure, like a lot of your listeners, 267 00:09:46,420 --> 00:09:49,360 I have sat in on keynotes where it's like 268 00:09:49,360 --> 00:09:51,790 the middle aged white man jogs on stage to 269 00:09:51,820 --> 00:09:54,460 eye of the tiger eye. 270 00:09:54,460 --> 00:09:56,110 Carol Cox: Oh my God, do they still do that? 271 00:09:56,140 --> 00:09:57,370 I really? Yes. 272 00:09:57,460 --> 00:10:00,550 Yes. Okay, well, news flash, I think this is 273 00:10:00,550 --> 00:10:02,740 going to become even a bigger thing next 274 00:10:02,740 --> 00:10:03,340 year. 275 00:10:05,950 --> 00:10:07,150 Julia Korn: Yeah. All right. 276 00:10:07,930 --> 00:10:09,640 Um, so. 277 00:10:09,670 --> 00:10:12,850 And I just was like, I'm, I'm I'm ready. 278 00:10:12,850 --> 00:10:15,640 And I have to give your copywriter credit 279 00:10:15,640 --> 00:10:18,790 and and your website and your SEO, because 280 00:10:18,790 --> 00:10:21,040 normally I don't work with coaches who I 281 00:10:21,040 --> 00:10:22,780 don't have a warm referral from. 282 00:10:22,780 --> 00:10:25,000 I didn't know anyone who knew you, Carroll. 283 00:10:25,030 --> 00:10:26,710 But you came up in my internet search and I 284 00:10:26,710 --> 00:10:29,350 went on your website, and I like I was like, 285 00:10:29,350 --> 00:10:31,900 wait, is she. She's looking at me like she. 286 00:10:31,930 --> 00:10:33,220 Does she see me? 287 00:10:33,220 --> 00:10:35,230 Because it spoke to my soul. 288 00:10:35,230 --> 00:10:36,910 I was like, I'm comfortable in an academic 289 00:10:36,910 --> 00:10:39,640 environment. I convey information really 290 00:10:39,640 --> 00:10:42,440 well. I like I'm In size. 291 00:10:42,440 --> 00:10:45,380 I'm. I'm fat based like, yeah, maybe like a 292 00:10:45,380 --> 00:10:47,420 joke or two, but I, I'm conveying 293 00:10:47,420 --> 00:10:52,100 information. I'm just I'm not thinking like, 294 00:10:52,100 --> 00:10:53,840 I'm not thinking of this as a performance. 295 00:10:53,840 --> 00:10:55,160 And I know it needs to be. 296 00:10:55,160 --> 00:10:58,130 So I need to ratchet down the academia and I 297 00:10:58,130 --> 00:11:02,000 need to ratchet up the show, and I have no 298 00:11:02,000 --> 00:11:03,500 idea how to do that. 299 00:11:03,500 --> 00:11:04,790 And so it's interesting. 300 00:11:04,820 --> 00:11:07,220 I like we spoke and we didn't actually work 301 00:11:07,220 --> 00:11:09,050 together for a little while after we spoke, 302 00:11:09,050 --> 00:11:11,930 but like, it was almost like like I was on 303 00:11:11,930 --> 00:11:13,130 your newsletter. I was listening to your 304 00:11:13,130 --> 00:11:15,560 podcast. And so I was in your ecosystem even 305 00:11:15,560 --> 00:11:16,910 before I paid you. 306 00:11:17,180 --> 00:11:20,420 Um, and so it was just like, anytime my mind 307 00:11:20,420 --> 00:11:22,670 strayed, I would be brought right back to 308 00:11:22,670 --> 00:11:24,530 you through a podcast episode that resonated 309 00:11:24,530 --> 00:11:25,670 or through a newsletter. 310 00:11:25,670 --> 00:11:28,670 And the more my panic rose about about this 311 00:11:28,670 --> 00:11:30,350 keynote and feeling like it just wasn't 312 00:11:30,350 --> 00:11:32,390 going in the direction that I thought would 313 00:11:32,390 --> 00:11:34,970 be dynamite. The more I was like, I need 314 00:11:35,000 --> 00:11:36,830 Carol, I need some help. And so that's what 315 00:11:36,830 --> 00:11:38,180 made me pull the trigger. I was like, I 316 00:11:38,180 --> 00:11:41,120 just, I need I need a spirit guide on this 317 00:11:41,240 --> 00:11:44,450 note to like, decrease my blood pressure and 318 00:11:44,450 --> 00:11:46,460 just give me the assurance that it's going 319 00:11:46,490 --> 00:11:47,360 to be dynamite. 320 00:11:47,840 --> 00:11:49,040 Carol Cox: Well, and it was. 321 00:11:49,160 --> 00:11:50,480 It was a lot of hard work. 322 00:11:50,510 --> 00:11:52,250 I mean, you put a lot of hard work into it. 323 00:11:52,280 --> 00:11:54,170 We did during our coaching sessions 324 00:11:54,170 --> 00:11:56,570 together. I did, you know, brainstorming and 325 00:11:56,570 --> 00:11:59,090 marinating on things in between our coaching 326 00:11:59,090 --> 00:12:02,030 sessions to really think about how can we 327 00:12:02,030 --> 00:12:04,850 make this different, unusual, something 328 00:12:04,850 --> 00:12:06,470 that's really going to stand out. 329 00:12:06,470 --> 00:12:08,960 And to your point about the website copy is 330 00:12:08,960 --> 00:12:10,970 that and I do have to thank my copywriter, 331 00:12:10,970 --> 00:12:13,010 Ashley Harvey. And actually we're doing a 332 00:12:13,010 --> 00:12:15,470 joint retreat in London, England next summer 333 00:12:15,500 --> 00:12:17,750 all around building your bold brand voice, 334 00:12:17,750 --> 00:12:20,510 because she is such a great copywriter and 335 00:12:20,510 --> 00:12:21,890 brand messaging expert. 336 00:12:21,890 --> 00:12:24,920 So but this expert trap, the reason I talk 337 00:12:24,950 --> 00:12:27,140 about it so much is because not only do I 338 00:12:27,140 --> 00:12:29,810 see so many women fall into it, but I myself 339 00:12:29,810 --> 00:12:32,180 fall into it. I have, and I, and I still 340 00:12:32,180 --> 00:12:34,250 catch myself doing it because it is our 341 00:12:34,250 --> 00:12:35,780 default. It is our instinct. 342 00:12:35,780 --> 00:12:37,730 But we have to consciously and intentionally 343 00:12:37,730 --> 00:12:40,680 reel ourselves out of that, not only for our 344 00:12:40,680 --> 00:12:42,780 benefit, for the benefit of our audiences. 345 00:12:42,780 --> 00:12:46,230 So, Julia, let's dig into how we shaped the 346 00:12:46,260 --> 00:12:48,000 keynote. And as I mentioned a little bit 347 00:12:48,000 --> 00:12:52,110 ago, we very assuredly started going down 348 00:12:52,110 --> 00:12:53,130 that expert trap. 349 00:12:53,160 --> 00:12:54,990 Right. We mapped everything out and you're 350 00:12:54,990 --> 00:12:57,060 like, let's tell them exactly how to build 351 00:12:57,060 --> 00:12:58,620 their board of directors. 352 00:12:58,620 --> 00:13:00,840 So tell me what that looked like. 353 00:13:00,840 --> 00:13:03,390 And then how do we reel ourselves back in? 354 00:13:03,420 --> 00:13:04,080 Speaker3: Yeah. 355 00:13:04,080 --> 00:13:07,560 Julia Korn: So you you spent so much extra time with me 356 00:13:07,560 --> 00:13:09,780 because we did several versions of this 357 00:13:09,780 --> 00:13:13,620 keynote. And it was funny how we both, we 358 00:13:13,620 --> 00:13:15,270 both sort of fell into the expert trap the 359 00:13:15,270 --> 00:13:16,680 first round. Right? Because I was like, oh, 360 00:13:16,680 --> 00:13:18,300 I have all this information like, let me 361 00:13:18,300 --> 00:13:20,040 just convey it. And you were like, great, 362 00:13:20,040 --> 00:13:21,780 let's convey it. Let's fit all of these 363 00:13:21,780 --> 00:13:23,820 stories in. And in the first round, I think 364 00:13:23,850 --> 00:13:26,220 we like I was talking about my infertility 365 00:13:26,250 --> 00:13:29,100 story, like it was like every story you 366 00:13:29,100 --> 00:13:30,360 have, let's do it. 367 00:13:30,360 --> 00:13:32,250 And like every description, let's do it. 368 00:13:32,250 --> 00:13:36,750 And it was just like it was I mean, we both 369 00:13:36,750 --> 00:13:37,970 knew it as we were doing it. 370 00:13:38,240 --> 00:13:40,430 We almost just had to get all the spaghetti 371 00:13:40,430 --> 00:13:44,420 on the wall first to to just like say, this 372 00:13:44,420 --> 00:13:46,370 is I'm mixing metaphors to like, say goodbye 373 00:13:46,370 --> 00:13:49,190 to it. Um, we just had to work through it. 374 00:13:49,190 --> 00:13:51,890 And then once we had like the first version, 375 00:13:51,890 --> 00:13:53,750 we took a breather and we came back and I 376 00:13:53,750 --> 00:13:54,890 was like, this isn't working. 377 00:13:54,890 --> 00:13:56,540 And you were like, yep, this isn't working. 378 00:13:56,570 --> 00:13:59,450 Like, this is too much information. 379 00:13:59,780 --> 00:14:01,640 And like, it's kind of boring. 380 00:14:01,640 --> 00:14:04,670 And and we were like, we both had this 381 00:14:04,670 --> 00:14:06,500 moment of like we both fell into the expert 382 00:14:06,500 --> 00:14:07,910 trap on this one. And it's such a good 383 00:14:07,910 --> 00:14:11,030 reminder that having that extra person to 384 00:14:11,060 --> 00:14:13,970 just be your gut check can be so helpful. 385 00:14:14,420 --> 00:14:16,580 Carol Cox: You know, I likened it to writing the first 386 00:14:16,580 --> 00:14:17,780 draft of a book. Yeah. 387 00:14:17,810 --> 00:14:19,130 Right. So, like. Yes. 388 00:14:19,160 --> 00:14:21,650 Like they always say your first draft is 389 00:14:21,650 --> 00:14:23,390 going to suck. It's not going to be what 390 00:14:23,390 --> 00:14:25,340 ends up being published, but you have to get 391 00:14:25,340 --> 00:14:27,410 it out because it's almost like you have to 392 00:14:27,440 --> 00:14:29,030 see, like you said, what's not working or 393 00:14:29,030 --> 00:14:30,800 you have to just get all the stuff out that 394 00:14:30,800 --> 00:14:32,210 you think, well, maybe that would be a good 395 00:14:32,210 --> 00:14:34,040 idea. Maybe I should put this story in. 396 00:14:34,040 --> 00:14:35,680 If you don't have a place to put it. 397 00:14:35,710 --> 00:14:37,540 It kind of. Just stays in your mind and you 398 00:14:37,570 --> 00:14:39,550 think, well, what if what if I put that in? 399 00:14:39,550 --> 00:14:41,470 But I feel like we got it all out. 400 00:14:41,470 --> 00:14:43,570 And then we kind of went back to the drawing 401 00:14:43,570 --> 00:14:45,760 board and a lot of ways and we're like, 402 00:14:45,760 --> 00:14:48,730 okay, let's so we, we kind of we. 403 00:14:48,760 --> 00:14:51,130 So act three is the end and we really save 404 00:14:51,130 --> 00:14:52,270 that to the very, very end. 405 00:14:52,270 --> 00:14:54,190 We didn't work on that until probably a few 406 00:14:54,190 --> 00:14:56,080 weeks before your keynote. 407 00:14:56,080 --> 00:14:58,060 But we I decided that we really needed to 408 00:14:58,060 --> 00:15:00,730 focus on act two, which was the main thing, 409 00:15:00,760 --> 00:15:02,860 like, how are we going to not only tell the 410 00:15:02,860 --> 00:15:04,990 audience about this personal board of 411 00:15:04,990 --> 00:15:07,000 directors and how it benefits them, but how 412 00:15:07,030 --> 00:15:10,570 are we going to show them what it's like? 413 00:15:10,570 --> 00:15:13,840 So, Julie, you had already can you tell us a 414 00:15:13,840 --> 00:15:15,340 little bit about what the board of directors 415 00:15:15,370 --> 00:15:18,430 is, what what the different kind of roles 416 00:15:18,430 --> 00:15:21,340 are? Because then you had the idea that each 417 00:15:21,340 --> 00:15:23,170 role kind of represented someone in the 418 00:15:23,170 --> 00:15:24,490 cultural zeitgeist. 419 00:15:24,520 --> 00:15:25,900 Julia Korn: Yes. Yeah, exactly. 420 00:15:25,900 --> 00:15:28,210 Yeah. So there was a lot of like ideation 421 00:15:28,210 --> 00:15:30,340 and spitballing here. So your board of 422 00:15:30,340 --> 00:15:34,800 directors, uh, has a number of roles on it. 423 00:15:34,800 --> 00:15:39,300 And so there's a connector, and that person 424 00:15:39,300 --> 00:15:41,430 is someone who essentially has a mental 425 00:15:41,430 --> 00:15:44,700 Rolodex and connects ideas and people. 426 00:15:44,970 --> 00:15:46,980 My vision was that the connector would be 427 00:15:47,010 --> 00:15:48,480 like a Yiddish yenta, kind of like a 428 00:15:48,480 --> 00:15:53,100 matchmaker. Um, uh, there's the mentor, uh, 429 00:15:53,100 --> 00:15:55,170 who that's sort of self-explanatory. 430 00:15:55,170 --> 00:15:56,940 And I thought the mentor could be Yoda. 431 00:15:56,940 --> 00:16:00,450 And the sponsor is a very high level person 432 00:16:00,450 --> 00:16:02,700 in your organization who can say your name 433 00:16:02,700 --> 00:16:04,200 in a room and things happen. 434 00:16:04,200 --> 00:16:06,180 And so I was like, that's got to be Oprah. 435 00:16:06,630 --> 00:16:09,840 Uh, and then there's one more that is the 436 00:16:09,840 --> 00:16:12,240 friend. Um, and I was sort of like, I don't 437 00:16:12,360 --> 00:16:14,520 maybe we'll do maybe like a Martha Stewart 438 00:16:14,520 --> 00:16:16,560 Snoop Dogg, we like played with what that 439 00:16:16,560 --> 00:16:18,570 would be. And so I had this idea that it 440 00:16:18,570 --> 00:16:20,310 would be really funny to have a visual of 441 00:16:20,310 --> 00:16:22,290 all of these people sitting around a 442 00:16:22,290 --> 00:16:24,870 boardroom table, because no one would really 443 00:16:24,870 --> 00:16:28,410 expect that. And so I like I got there, but 444 00:16:28,440 --> 00:16:30,720 the how was still the big question mark 445 00:16:30,720 --> 00:16:32,390 because it was like, am I just telling 446 00:16:32,390 --> 00:16:34,370 people like what these roles are? 447 00:16:34,400 --> 00:16:36,680 Because even though the characters are 448 00:16:36,680 --> 00:16:38,630 interesting, the telling is still really 449 00:16:38,630 --> 00:16:40,100 boring, right? 450 00:16:40,130 --> 00:16:41,810 Carol Cox: Because again, you had so you had the 451 00:16:41,810 --> 00:16:44,510 characters Yoda and Snoop Dogg and Oprah, 452 00:16:44,510 --> 00:16:46,370 which was fun, and we had props for each of 453 00:16:46,370 --> 00:16:48,020 them. Like, we had thought about that so 454 00:16:48,050 --> 00:16:50,060 that you could add those to your talk, but 455 00:16:50,060 --> 00:16:51,080 right to your point, it's like, okay, but 456 00:16:51,080 --> 00:16:52,730 then. Right. Do we just like go run down the 457 00:16:52,730 --> 00:16:54,830 list and say, now go think of people who 458 00:16:54,830 --> 00:16:56,600 could be in these different roles and then 459 00:16:56,600 --> 00:16:58,130 go put together your board of directors and 460 00:16:58,160 --> 00:17:01,190 like, yes, in a conference breakout session. 461 00:17:01,190 --> 00:17:03,140 You could do that and have some activities. 462 00:17:03,140 --> 00:17:05,060 But this was a keynote on a big stage with a 463 00:17:05,060 --> 00:17:06,950 big audience, so we knew we had to bring it. 464 00:17:06,950 --> 00:17:10,100 So I remember I was working, uh, you know, 465 00:17:10,130 --> 00:17:11,720 thinking about things in between one of our 466 00:17:11,720 --> 00:17:13,520 sessions. And I was thinking like, different 467 00:17:13,520 --> 00:17:15,950 audience engagement activities we could do 468 00:17:15,950 --> 00:17:17,450 to kind of just get the audience more 469 00:17:17,450 --> 00:17:20,030 involved. And all of a sudden, I'm a very 470 00:17:20,030 --> 00:17:22,370 visual thinker pops into my mind, is that 471 00:17:22,370 --> 00:17:24,920 old game show Hollywood Squares, you know, 472 00:17:24,950 --> 00:17:26,690 where you had, like the nine squares, like 473 00:17:26,720 --> 00:17:28,400 tic tac toe, and then they would have 474 00:17:28,400 --> 00:17:29,630 different celebrities. So I was thinking 475 00:17:29,630 --> 00:17:31,570 celebrities, Oprah and Snoop Dogg and Martha 476 00:17:31,570 --> 00:17:33,670 Stewart. I'm like, oh, what if you had, 477 00:17:33,700 --> 00:17:35,470 like, each celebrity in one of those boxes 478 00:17:35,470 --> 00:17:36,880 and you could just, like, reveal to the 479 00:17:36,880 --> 00:17:40,120 audience who they were one by one? 480 00:17:40,120 --> 00:17:41,860 And then that's where we came up with this 481 00:17:41,860 --> 00:17:44,050 whole game show idea. 482 00:17:44,080 --> 00:17:45,760 So can you tell us about that? 483 00:17:45,790 --> 00:17:46,300 Speaker3: Yeah. 484 00:17:46,300 --> 00:17:48,910 Julia Korn: So from my perspective, I got an email from 485 00:17:48,910 --> 00:17:50,620 you in between. We sort of left a session 486 00:17:50,650 --> 00:17:52,330 off being like, let's just each go back and 487 00:17:52,330 --> 00:17:55,240 think. And I got an email from you. 488 00:17:55,240 --> 00:17:57,460 I think it was like 48 hours later and it 489 00:17:57,460 --> 00:18:01,210 was like, okay, you might hate this, but dot 490 00:18:01,240 --> 00:18:04,240 dot, dot. What if we made it a game show? 491 00:18:04,660 --> 00:18:07,720 And like and and you had some examples that 492 00:18:07,750 --> 00:18:09,970 like we didn't end up like going with. 493 00:18:09,970 --> 00:18:13,570 But I was just like I think she just nailed 494 00:18:13,570 --> 00:18:16,330 it. Like it just I had it was like like it 495 00:18:16,330 --> 00:18:17,830 just was like this. It was like, that's it. 496 00:18:17,830 --> 00:18:19,720 Like, yes, this will be a game show. 497 00:18:19,720 --> 00:18:23,710 And then, um, and then I had the idea that 498 00:18:23,710 --> 00:18:26,620 what the game show would be was that I would 499 00:18:26,620 --> 00:18:29,330 get people to come on stage and read poems. 500 00:18:29,330 --> 00:18:31,160 And so I was like, so excited because I'm 501 00:18:31,160 --> 00:18:32,810 like, oh, I get to write poems for all these 502 00:18:32,810 --> 00:18:35,180 roles, and those are clues, and the audience 503 00:18:35,180 --> 00:18:38,030 can guess it. And so, um, and that was 504 00:18:38,030 --> 00:18:39,440 really fun for me because I really like 505 00:18:39,440 --> 00:18:41,960 writing poems, and it's so silly to write a 506 00:18:41,960 --> 00:18:43,880 poem about Martha Stewart and Snoop Dogg. 507 00:18:43,910 --> 00:18:45,020 Speaker3: So they were so good. 508 00:18:45,020 --> 00:18:46,250 They were so good. Yeah, they. 509 00:18:46,250 --> 00:18:49,700 Julia Korn: Came out really good. And, um, and that 510 00:18:49,700 --> 00:18:51,500 moment of doing that was like. 511 00:18:51,530 --> 00:18:53,270 That's when it started being fun again. 512 00:18:53,270 --> 00:18:54,290 To write the keynote. 513 00:18:54,620 --> 00:18:55,700 Speaker3: Yes, yes. 514 00:18:55,730 --> 00:18:56,480 That's when I. 515 00:18:56,480 --> 00:18:58,760 Julia Korn: Knew we were nailing it because it was fun to 516 00:18:58,790 --> 00:19:01,250 write. And it was it was so much fun to play 517 00:19:01,250 --> 00:19:03,320 it out. And that's when we were just like 518 00:19:03,350 --> 00:19:04,640 100 miles an hour. 519 00:19:05,000 --> 00:19:07,850 Carol Cox: And. Yeah. And so you had these clues and 520 00:19:07,850 --> 00:19:09,800 you, you found people who were going to be 521 00:19:09,800 --> 00:19:11,660 attending the conference, and you talked to 522 00:19:11,660 --> 00:19:13,760 them ahead of time to let them and ask them 523 00:19:13,760 --> 00:19:14,930 if they would be willing to come on stage 524 00:19:14,930 --> 00:19:15,740 because you weren't just going to leave it 525 00:19:15,740 --> 00:19:17,630 to chance and have random audience people 526 00:19:17,630 --> 00:19:19,970 come up to read. So you planned all this? 527 00:19:19,970 --> 00:19:22,850 I think you laminated the poems, the clues, 528 00:19:22,850 --> 00:19:24,020 so they would have that. 529 00:19:24,020 --> 00:19:27,400 And then you also had a call with the AV 530 00:19:27,400 --> 00:19:28,900 people at the conference. 531 00:19:28,900 --> 00:19:30,550 So can you tell us about that and what some 532 00:19:30,550 --> 00:19:32,350 of the things that you ended up doing there 533 00:19:32,350 --> 00:19:33,130 at the keynote? 534 00:19:33,160 --> 00:19:35,410 Julia Korn: Yeah. So not every conference is going to be 535 00:19:35,410 --> 00:19:37,240 as buttoned up and professional as this one 536 00:19:37,240 --> 00:19:40,420 was with hiring an external AV vendor who 537 00:19:40,420 --> 00:19:42,460 was just really on top of it. 538 00:19:42,580 --> 00:19:44,950 Um, but we, you know, we went through all of 539 00:19:44,950 --> 00:19:47,170 my slides. And so the audio became really a 540 00:19:47,170 --> 00:19:48,700 really important component of the keynote. 541 00:19:48,730 --> 00:19:50,380 That's always such a wild card with 542 00:19:50,410 --> 00:19:52,570 keynotes, no matter how good the sound guys 543 00:19:52,570 --> 00:19:54,370 are. And I Carol, I don't know if I told you 544 00:19:54,370 --> 00:19:56,950 this. We had sound issues, even though the 545 00:19:56,950 --> 00:19:59,290 sound was like they were so good, but it 546 00:19:59,290 --> 00:20:01,360 was. I mean, it didn't. I'm a big believer 547 00:20:01,360 --> 00:20:03,310 in like moments of vulnerability helped 548 00:20:03,340 --> 00:20:05,380 humanize you. And so it ended up being fine. 549 00:20:05,380 --> 00:20:07,930 But, you know, I have this one slide where I 550 00:20:08,110 --> 00:20:10,690 when we transitioned to like to this act 551 00:20:10,720 --> 00:20:12,130 two, where I'm like, I'm not just going to 552 00:20:12,130 --> 00:20:13,930 stand up here and tell you these roles, that 553 00:20:13,930 --> 00:20:14,950 would be so boring. 554 00:20:14,950 --> 00:20:16,570 So we're going to make it a game show. 555 00:20:16,570 --> 00:20:18,910 And then I hired a voiceover actor from 556 00:20:18,910 --> 00:20:22,030 Fiverr or one of these freelance platforms 557 00:20:22,030 --> 00:20:28,590 to say, it's time to play Guess you're bored 558 00:20:28,590 --> 00:20:31,380 with, like, this old timey, like music. 559 00:20:31,380 --> 00:20:33,660 And it's like the flashing neon lights. 560 00:20:33,990 --> 00:20:36,810 And so I was like, I really need that sound 561 00:20:36,810 --> 00:20:39,030 to hit. And of course it didn't. 562 00:20:39,150 --> 00:20:41,190 Speaker3: Um, so I had like, this moment of like. 563 00:20:42,180 --> 00:20:44,850 Julia Korn: So just in case you didn't hear me, we're 564 00:20:44,850 --> 00:20:46,530 gonna make it a game show, right? 565 00:20:46,800 --> 00:20:48,870 And he's like, so then it went on the 566 00:20:48,870 --> 00:20:50,400 second. The second go. 567 00:20:50,640 --> 00:20:52,620 Um, but yeah, so they, they sort of like, 568 00:20:52,650 --> 00:20:54,450 knew in advance which side was going to cue 569 00:20:54,480 --> 00:20:58,650 that. Um, I had a song at the end that I 570 00:20:58,650 --> 00:21:00,210 needed them to play, and it was very like 571 00:21:00,240 --> 00:21:01,440 volume dependent. 572 00:21:01,440 --> 00:21:03,270 Soft at the beginning, loud at the end. 573 00:21:03,300 --> 00:21:05,010 Right. So they were, um, there were some 574 00:21:05,010 --> 00:21:07,200 important pieces that I needed to to get 575 00:21:07,200 --> 00:21:09,240 them on board with, but it's so great 576 00:21:09,240 --> 00:21:12,540 because now I know I have like the seven 577 00:21:12,540 --> 00:21:14,520 bullet points that are really, really key 578 00:21:14,520 --> 00:21:17,280 for that AV team. And I have now bolded 579 00:21:17,310 --> 00:21:19,650 these are the things that are most likely to 580 00:21:19,680 --> 00:21:21,930 screw up. So how can we prepare for these 581 00:21:21,930 --> 00:21:23,990 things? And they also were great because I 582 00:21:23,990 --> 00:21:26,030 wanted to do. I was like a little bit extra. 583 00:21:26,030 --> 00:21:28,460 I wanted to do the like DJ bullhorn for the 584 00:21:28,460 --> 00:21:30,530 correct answers after the poems like the pew 585 00:21:30,530 --> 00:21:33,620 pew pew and they were like, we want to give 586 00:21:33,620 --> 00:21:35,690 you everything that your heart's desires, 587 00:21:35,690 --> 00:21:38,120 Julia. But like the bullhorns not happening. 588 00:21:38,990 --> 00:21:40,610 Speaker3: I was like, maybe the next keynote. 589 00:21:40,880 --> 00:21:42,230 Yeah. So, you know, it was. 590 00:21:42,260 --> 00:21:44,480 Julia Korn: Like, you know, I was like, okay, the most 591 00:21:44,480 --> 00:21:46,640 important things then are this and this. 592 00:21:46,850 --> 00:21:48,590 Um, but yeah, working with them and then 593 00:21:48,590 --> 00:21:50,330 honestly showing up an hour before my stage 594 00:21:50,360 --> 00:21:53,360 time was so crucial because I was on the 595 00:21:53,360 --> 00:21:55,100 stage and I was like, here's where that 596 00:21:55,130 --> 00:21:57,260 hits. Know that volume gets higher, that 597 00:21:57,260 --> 00:21:58,910 rate. So like that hour before the keynote 598 00:21:58,910 --> 00:22:01,190 was also crucial to getting it right. 599 00:22:01,220 --> 00:22:04,760 Carol Cox: Well, and this also shows how much work real 600 00:22:04,760 --> 00:22:07,970 work goes into creating an amazing keynote. 601 00:22:07,970 --> 00:22:10,580 It is not just like you dust off some slides 602 00:22:10,580 --> 00:22:12,410 and you update a couple of things, and then 603 00:22:12,410 --> 00:22:14,390 you roll out of bed and you show up, you 604 00:22:14,390 --> 00:22:16,940 know, your call time and you hope everything 605 00:22:16,940 --> 00:22:19,970 works like. And this is why I am such a big 606 00:22:19,970 --> 00:22:21,800 advocate of conferences, paying their 607 00:22:21,800 --> 00:22:23,950 keynote speakers and paying them well. 608 00:22:23,950 --> 00:22:26,170 And unfortunately, some conferences and a 609 00:22:26,170 --> 00:22:28,690 lot of women's conferences don't pay their 610 00:22:28,690 --> 00:22:29,980 keynote speakers very well. 611 00:22:29,980 --> 00:22:32,620 It's because you want to invest in that 612 00:22:32,620 --> 00:22:34,240 speaker, because they're going to be much 613 00:22:34,240 --> 00:22:37,330 more committed, because they know that their 614 00:22:37,360 --> 00:22:39,280 it is a business relationship. 615 00:22:40,300 --> 00:22:44,020 Julia Korn: Yeah, exactly. And the things that I did that 616 00:22:44,020 --> 00:22:46,900 went above and beyond, they were so 617 00:22:46,900 --> 00:22:49,930 appreciative. I mean, talking to attendees 618 00:22:49,930 --> 00:22:52,720 before my talk, that was a standout thing 619 00:22:52,720 --> 00:22:54,340 for these event planners, because what I was 620 00:22:54,340 --> 00:22:56,860 able to do, it was sort of a I mean, I kind 621 00:22:56,890 --> 00:22:58,390 of hit two birds with one stone, right? 622 00:22:58,390 --> 00:23:00,520 I got to hear from my audience in advance. 623 00:23:00,520 --> 00:23:02,680 And so I was like, what are your pain 624 00:23:02,680 --> 00:23:04,600 points? What do people misunderstand about 625 00:23:04,600 --> 00:23:06,850 you? Right. Like all of these really meaty 626 00:23:06,850 --> 00:23:09,640 questions and synthesize their answers, use 627 00:23:09,640 --> 00:23:11,560 quotes from them in the keynote. 628 00:23:11,560 --> 00:23:13,870 So everyone in the audience is like, yes, 629 00:23:13,870 --> 00:23:15,250 she sees me. She gets it. 630 00:23:15,250 --> 00:23:16,390 She's speaking our language. 631 00:23:16,390 --> 00:23:18,250 But then at the end of those interviews, I 632 00:23:18,250 --> 00:23:20,320 also got to say, would you read a poem on 633 00:23:20,340 --> 00:23:22,590 stage? I think you would nail it. 634 00:23:22,590 --> 00:23:24,450 Right. And so it's like I got these two 635 00:23:24,450 --> 00:23:25,530 things from these women. 636 00:23:25,530 --> 00:23:27,630 And the conference planners were like the 637 00:23:27,630 --> 00:23:29,370 fact that you took the time before this 638 00:23:29,370 --> 00:23:31,020 keynote to understand our audience. 639 00:23:31,020 --> 00:23:32,670 They felt so seen. 640 00:23:32,670 --> 00:23:34,890 They felt so understood. 641 00:23:35,100 --> 00:23:37,050 So it really it really was a win win to 642 00:23:37,080 --> 00:23:40,170 just. And when you pay keynotes, they can 643 00:23:40,170 --> 00:23:41,790 take that time to do those interviews. 644 00:23:41,790 --> 00:23:43,320 And you're not customizing the whole 645 00:23:43,320 --> 00:23:45,900 keynote, you're customizing 10% of it. 646 00:23:45,900 --> 00:23:47,940 But that 10% really stands out. 647 00:23:47,970 --> 00:23:49,320 Carol Cox: Absolutely. Yes. 648 00:23:49,320 --> 00:23:51,150 And okay, so that was so we talked about act 649 00:23:51,180 --> 00:23:53,910 two, which was really this game show idea to 650 00:23:53,940 --> 00:23:55,920 talk about this board of directors, what it 651 00:23:55,920 --> 00:23:58,140 looks like, but in a very fun and engaging 652 00:23:58,140 --> 00:23:59,430 and interactive way. 653 00:23:59,430 --> 00:24:01,620 So and then we ended up kind of we, we tied 654 00:24:01,620 --> 00:24:03,360 up the loose ends in act three. 655 00:24:03,360 --> 00:24:05,220 But let's go back to act one, which is the 656 00:24:05,220 --> 00:24:06,960 opening, because the opening, as we know, is 657 00:24:06,960 --> 00:24:09,750 really critical for setting the stage 658 00:24:09,750 --> 00:24:12,210 literally, for bringing the audience in to 659 00:24:12,240 --> 00:24:13,470 letting them know, what are we going to be 660 00:24:13,470 --> 00:24:15,180 talking about? Who is Julia? 661 00:24:15,210 --> 00:24:16,440 Why should we care about her? 662 00:24:16,470 --> 00:24:17,670 Why should we listen to her? 663 00:24:17,700 --> 00:24:18,770 Does she understand us? 664 00:24:18,800 --> 00:24:20,060 Is she relatable? 665 00:24:20,090 --> 00:24:21,890 Can we trust what she's saying? 666 00:24:21,890 --> 00:24:24,530 So we. So talk to us about how we decided to 667 00:24:24,560 --> 00:24:25,790 open the keynote. 668 00:24:25,820 --> 00:24:26,870 I said the royal we. 669 00:24:26,870 --> 00:24:27,410 But how you. 670 00:24:27,410 --> 00:24:29,180 Speaker3: Decided to open the keynote. 671 00:24:29,210 --> 00:24:30,140 This was like. 672 00:24:30,140 --> 00:24:32,240 Julia Korn: I don't know if act two or this part was the 673 00:24:32,240 --> 00:24:34,460 hardest for us. I mean, we really struggled 674 00:24:34,460 --> 00:24:37,310 because, you know, it needs to be like, so 675 00:24:37,340 --> 00:24:38,990 you you want to be funny and 676 00:24:38,990 --> 00:24:40,670 self-deprecating and engaging right off the 677 00:24:40,670 --> 00:24:43,700 bat. And so I ended up going with, just like 678 00:24:43,730 --> 00:24:45,500 a quick little story about my daughter first 679 00:24:45,500 --> 00:24:47,840 and like, taking a plane with her and like 680 00:24:47,870 --> 00:24:49,760 that being a disaster and like, baby on a 681 00:24:49,760 --> 00:24:51,320 plane. Right. It's like people can relate to 682 00:24:51,350 --> 00:24:54,710 that. And then we decided instead of any 683 00:24:54,710 --> 00:24:57,530 other fluff, like jump right into this story 684 00:24:57,530 --> 00:25:00,680 of how I got demoted in my 20s. 685 00:25:00,680 --> 00:25:04,940 And that story, like that story was like 686 00:25:04,970 --> 00:25:07,040 such buy in from the audience just 687 00:25:07,040 --> 00:25:08,480 immediately because I was just, you know, 688 00:25:08,510 --> 00:25:10,670 it's like my bio is like, she's a 689 00:25:10,670 --> 00:25:12,530 contributor to Forbes, she has a TEDx. 690 00:25:12,710 --> 00:25:13,760 And I was just like, everyone's just like, 691 00:25:13,790 --> 00:25:16,730 oh, like, I hate her. 692 00:25:17,770 --> 00:25:19,030 Speaker3: And. Okay, wait wait. 693 00:25:19,030 --> 00:25:20,110 Carol Cox: Wait, Julie, I'm not going to say that. I'm 694 00:25:20,110 --> 00:25:22,060 going to say, wow, she's amazing. 695 00:25:22,060 --> 00:25:24,130 I aspire to be her, but does she really 696 00:25:24,130 --> 00:25:25,900 understand where I am right now? 697 00:25:25,930 --> 00:25:27,100 Julia Korn: Okay, that's a fair. That's a fair. 698 00:25:27,100 --> 00:25:27,880 Speaker3: Phrasing. All right. 699 00:25:27,910 --> 00:25:30,730 Julia Korn: And so I get up there and I'm saying I was I 700 00:25:30,730 --> 00:25:32,770 was a special assistant to a C-suite person. 701 00:25:32,770 --> 00:25:34,330 So I had the same role that you have. 702 00:25:34,330 --> 00:25:36,280 And I'm walking into my performance review 703 00:25:36,310 --> 00:25:37,330 thinking I'm getting promoted. 704 00:25:37,360 --> 00:25:38,710 Obviously the story is a lot longer and a 705 00:25:38,710 --> 00:25:40,600 lot more funny, and I get demoted. 706 00:25:40,600 --> 00:25:42,460 And interestingly, actually, I don't I 707 00:25:42,460 --> 00:25:43,750 didn't tell you this. I'm excited to tell 708 00:25:43,750 --> 00:25:45,640 you this part. So a lot of what we talked 709 00:25:45,640 --> 00:25:48,010 about was the importance of having a bit and 710 00:25:48,010 --> 00:25:50,890 I think, um, a signature bit, right, that no 711 00:25:50,890 --> 00:25:51,940 one else can do that. You do. 712 00:25:51,940 --> 00:25:55,210 I think the game show was, was a big bit, 713 00:25:55,210 --> 00:25:58,900 but a smaller bit was a little bit more 714 00:25:58,900 --> 00:26:02,020 impromptu. And that was when I'm describing 715 00:26:02,020 --> 00:26:04,390 the demotion, I talk about how my boss takes 716 00:26:04,390 --> 00:26:08,110 out the the dreaded org chart, and I say, 717 00:26:08,140 --> 00:26:10,750 and he took his finger and he drew it lower 718 00:26:10,750 --> 00:26:12,970 and lower and lower and lower. 719 00:26:12,970 --> 00:26:14,740 And I lay flat on the ground. 720 00:26:15,060 --> 00:26:16,320 Speaker3: Oh, good for you. 721 00:26:16,320 --> 00:26:17,760 Carol Cox: I am so glad you did. 722 00:26:17,790 --> 00:26:22,230 Julia Korn: I laid on the ground for like one, two, three 723 00:26:22,260 --> 00:26:24,570 Mississippi. When I tell you like they were, 724 00:26:24,600 --> 00:26:26,070 like, peeing in their pants. 725 00:26:26,430 --> 00:26:28,920 Because it's like you're just like. 726 00:26:28,950 --> 00:26:30,810 That was my frame of mind in the moment. 727 00:26:30,840 --> 00:26:33,480 Like when I felt dead on the ground and like 728 00:26:33,510 --> 00:26:35,130 the lowness on the org chart, it just. 729 00:26:35,130 --> 00:26:36,720 It worked. And they're not expecting it. 730 00:26:36,720 --> 00:26:39,450 Right? Like, I'm in this dress, I look nice 731 00:26:39,540 --> 00:26:40,560 and I'm just laying. 732 00:26:40,590 --> 00:26:42,270 And so I think that was a really good moment 733 00:26:42,270 --> 00:26:44,550 of like, oh, is she gonna lay down on the 734 00:26:44,550 --> 00:26:46,920 stage like she's gonna tell this story? 735 00:26:46,920 --> 00:26:48,570 And so from there, it was just like they 736 00:26:48,570 --> 00:26:49,650 were locked in. 737 00:26:49,680 --> 00:26:50,310 Speaker3: Well, you. 738 00:26:50,340 --> 00:26:51,720 Carol Cox: Committed to the performance. 739 00:26:51,750 --> 00:26:52,680 Speaker3: Right of the keynote. 740 00:26:52,680 --> 00:26:54,690 Carol Cox: And that's what that takes, really, to be 741 00:26:54,690 --> 00:26:56,010 willing to do that. And this is why I love 742 00:26:56,010 --> 00:26:57,840 improv, and this is why we do improv at our 743 00:26:57,840 --> 00:26:59,430 speaking workshops, because it gets you to 744 00:26:59,460 --> 00:27:01,350 use your body. I lay on the floor and do 745 00:27:01,350 --> 00:27:03,300 silly stuff and improv, because then I know 746 00:27:03,300 --> 00:27:04,770 I'm going to take that to the stage. 747 00:27:04,800 --> 00:27:05,910 Speaker3: Yeah. All right. 748 00:27:05,910 --> 00:27:07,620 Carol Cox: So, Julie, so we figured out the opening, 749 00:27:07,620 --> 00:27:09,960 which was the the story about your daughter 750 00:27:09,960 --> 00:27:11,250 on the airplane, which was cute again, 751 00:27:11,250 --> 00:27:13,380 self-deprecating. It was funny, kind of just 752 00:27:13,380 --> 00:27:14,510 like lightened the mood, brought the 753 00:27:14,510 --> 00:27:15,860 audience in. But then you had your real 754 00:27:15,860 --> 00:27:17,720 story, which was the story about getting 755 00:27:17,720 --> 00:27:20,660 demoted. And I remember we kept cutting and 756 00:27:20,660 --> 00:27:23,780 cutting and cutting and cutting because I 757 00:27:23,780 --> 00:27:27,170 knew from my experience helping clients with 758 00:27:27,170 --> 00:27:29,720 Ted talks that less is more. 759 00:27:29,750 --> 00:27:32,630 The more you cut, the actually, the stronger 760 00:27:32,630 --> 00:27:33,920 the stories are going to be. 761 00:27:33,920 --> 00:27:35,300 And I know that there were some parts we 762 00:27:35,300 --> 00:27:36,590 ended up cutting where you're like, oh, I 763 00:27:36,590 --> 00:27:38,060 like that part. I'm like, yes, I like it 764 00:27:38,060 --> 00:27:40,400 too. But let's just see how it feels to keep 765 00:27:40,400 --> 00:27:43,100 cutting it down to the essence, keeping the 766 00:27:43,100 --> 00:27:45,410 humor, keeping the storytelling, but then 767 00:27:45,410 --> 00:27:47,030 keep cutting it. And I think it was much 768 00:27:47,030 --> 00:27:47,960 more effective. 769 00:27:47,990 --> 00:27:49,220 Julia Korn: It was so much more effective. 770 00:27:49,220 --> 00:27:51,800 We had one session where we had our shared 771 00:27:51,800 --> 00:27:53,180 Google doc up, and you were tracking 772 00:27:53,180 --> 00:27:55,580 changes, and you were highlighting entire 773 00:27:55,580 --> 00:27:58,010 pages and just hitting delete and the red 774 00:27:58,010 --> 00:28:01,010 thing, and I was just like, ha ha ha. 775 00:28:01,490 --> 00:28:03,530 But then, like, I practice it that way the 776 00:28:03,530 --> 00:28:05,270 next week. And I was like, huh, that was a 777 00:28:05,270 --> 00:28:05,930 lot better. 778 00:28:06,230 --> 00:28:08,240 Carol Cox: Yeah, I have no I have no sacred cows. 779 00:28:08,330 --> 00:28:09,920 I'm like, I am an editor galore. 780 00:28:09,950 --> 00:28:11,510 I will cut, cut, cut, cut, cut because I 781 00:28:11,510 --> 00:28:12,580 know we can always bring it back. 782 00:28:12,580 --> 00:28:14,080 We can always bring it back if it feels like 783 00:28:14,080 --> 00:28:15,190 it's a little too empty. 784 00:28:15,190 --> 00:28:17,080 But I think I just feel like it is much 785 00:28:17,080 --> 00:28:19,270 better. All right. So let's talk about then 786 00:28:19,270 --> 00:28:20,500 the feedback you got. 787 00:28:20,500 --> 00:28:22,090 So you're at you're there. 788 00:28:22,090 --> 00:28:24,010 You sent me a video that morning of the 789 00:28:24,010 --> 00:28:25,420 stage which looks incredible. 790 00:28:25,420 --> 00:28:27,130 And all the chairs and the audience before 791 00:28:27,130 --> 00:28:28,960 people got there, you're like, oh my God. 792 00:28:28,990 --> 00:28:30,580 I'm like, I know you're going to be amazing. 793 00:28:30,610 --> 00:28:31,660 Just have fun with it. 794 00:28:31,660 --> 00:28:33,730 And so glad you did. So you do your thing. 795 00:28:33,760 --> 00:28:34,870 It goes great. 796 00:28:34,870 --> 00:28:36,580 And then what happens? 797 00:28:36,760 --> 00:28:40,060 Julia Korn: So immediately after I get off the stage and 798 00:28:40,060 --> 00:28:41,980 there's just a line of people waiting to 799 00:28:41,980 --> 00:28:44,890 talk to me, which is such a fun feeling. 800 00:28:44,920 --> 00:28:46,000 And it was like talking to me. 801 00:28:46,000 --> 00:28:48,490 But they also wanted pictures with me, and 802 00:28:48,490 --> 00:28:50,740 they wanted to ask me specific follow up 803 00:28:50,740 --> 00:28:52,660 questions and to tell me like what resonated 804 00:28:52,660 --> 00:28:55,690 with me. I had at least three women, like, 805 00:28:55,720 --> 00:28:58,510 break down and cry in my arms about how, 806 00:28:58,540 --> 00:29:00,430 like something in particular I said 807 00:29:00,430 --> 00:29:02,680 resonated with them and changed the course 808 00:29:02,680 --> 00:29:04,090 of how they're going to think about their 809 00:29:04,090 --> 00:29:08,410 career. Um, and so it was this mix of like, 810 00:29:08,440 --> 00:29:09,940 that was so fun. What an engaging first 811 00:29:09,940 --> 00:29:13,080 keynote, But also, you made me think about 812 00:29:13,110 --> 00:29:17,490 something I'm doing in my life in a new way. 813 00:29:17,490 --> 00:29:19,800 And so I just was filled with like, just 814 00:29:19,800 --> 00:29:22,620 gratitude for the audience and joy at 815 00:29:22,620 --> 00:29:26,070 feeling like this was this was as impactful 816 00:29:26,070 --> 00:29:27,900 as I had hoped it would be when I first 817 00:29:27,900 --> 00:29:32,040 pitched it. And so the the first, I was like 818 00:29:32,070 --> 00:29:34,140 25 minutes after the keynote was just like 819 00:29:34,140 --> 00:29:37,350 that. Um, and then I sort of looked up and 820 00:29:37,350 --> 00:29:39,600 the room had cleared and the line was gone. 821 00:29:39,600 --> 00:29:43,380 And, uh, conference planners were sort of 822 00:29:43,410 --> 00:29:45,990 running around and they were like, that was 823 00:29:45,990 --> 00:29:47,700 freaking incredible. 824 00:29:48,030 --> 00:29:50,040 Um, like just I could see the joy on their 825 00:29:50,040 --> 00:29:53,070 faces and walked out, and the sound guy sort 826 00:29:53,100 --> 00:29:55,950 of walked out with me, and he was like, he 827 00:29:55,950 --> 00:29:57,360 was like, you were phenomenal. 828 00:29:57,360 --> 00:29:59,880 And I. He was like, I just have to share 829 00:29:59,880 --> 00:30:01,350 something funny with you, which you alluded 830 00:30:01,350 --> 00:30:03,780 to earlier, Carol. He was like the tech guys 831 00:30:03,780 --> 00:30:06,780 I brought with me. They they do like, you 832 00:30:06,780 --> 00:30:09,880 know, 1 to 2 keynotes a day. 833 00:30:10,000 --> 00:30:11,290 1 to 2 conferences a day. 834 00:30:11,290 --> 00:30:14,440 And they I overheard them saying, usually 835 00:30:14,440 --> 00:30:16,600 the keynotes at these things like kind of 836 00:30:16,630 --> 00:30:18,970 suck. But she was freaking incredible. 837 00:30:19,750 --> 00:30:20,740 Speaker3: And I was like, that's. 838 00:30:20,740 --> 00:30:22,030 Julia Korn: The highest compliment I'll take. 839 00:30:23,230 --> 00:30:26,890 And then the AV guy was like, let me know 840 00:30:26,890 --> 00:30:28,900 how I can be of service to you and refer 841 00:30:28,900 --> 00:30:32,080 you. And like, because I would love to work 842 00:30:32,080 --> 00:30:35,140 with you again. And I was like, you were 843 00:30:35,140 --> 00:30:37,030 such a pleasure. Like. And so it was so such 844 00:30:37,060 --> 00:30:38,560 an interesting like that was a connection 845 00:30:38,560 --> 00:30:41,830 that was made, um, from just sort of being, 846 00:30:41,860 --> 00:30:43,690 being a team player and like being happy to 847 00:30:43,720 --> 00:30:45,040 work with other people. 848 00:30:45,160 --> 00:30:46,960 Um, other than the conference planners. 849 00:30:47,200 --> 00:30:48,670 Carol Cox: Yes. I love that, Julia. 850 00:30:48,670 --> 00:30:51,460 And in the the feedback was not, wow, those 851 00:30:51,460 --> 00:30:53,860 are a lot of great takeaways that that I, 852 00:30:53,860 --> 00:30:55,210 that I wrote down in my notebook. 853 00:30:55,240 --> 00:30:56,560 Speaker3: Yes, yes. 854 00:30:56,560 --> 00:30:59,710 Julia Korn: And you know they did and like but it was you 855 00:30:59,710 --> 00:31:01,060 know what it was though, which I loved. 856 00:31:01,060 --> 00:31:04,030 It was a lot less writing in notebooks and 857 00:31:04,030 --> 00:31:07,500 this screen phone, phones taking pictures. 858 00:31:07,500 --> 00:31:09,990 And when I tell you no, not a single person 859 00:31:09,990 --> 00:31:11,790 was like on their phone. I like I do a lot 860 00:31:11,790 --> 00:31:13,260 of audience scans during my talk. 861 00:31:13,290 --> 00:31:14,550 I speak to the audience. 862 00:31:14,580 --> 00:31:16,650 Nobody was on their phones like people were 863 00:31:16,650 --> 00:31:18,360 so engaged. The only time phones came out 864 00:31:18,390 --> 00:31:19,950 were, you know, the slides with the quotes 865 00:31:19,980 --> 00:31:22,590 like that, that snapping pictures. 866 00:31:22,800 --> 00:31:24,990 Um, and yeah, so like there were takeaways, 867 00:31:24,990 --> 00:31:28,200 but it was, it was an experience. 868 00:31:28,710 --> 00:31:30,510 Like we gave them an experience. 869 00:31:30,540 --> 00:31:32,400 Carol Cox: Exactly. An experience they'll remember an 870 00:31:32,400 --> 00:31:34,830 experience that really they felt they not 871 00:31:34,830 --> 00:31:37,320 only heard, they thought it in their mind, 872 00:31:37,320 --> 00:31:39,660 but they felt it in their bodies, not only 873 00:31:39,660 --> 00:31:41,370 because of the sensory elements that you 874 00:31:41,370 --> 00:31:43,590 have, but because of this idea of, wow, I 875 00:31:43,590 --> 00:31:46,290 can make a difference in my career in a way 876 00:31:46,290 --> 00:31:48,540 that I didn't think was possible before, or 877 00:31:48,540 --> 00:31:50,640 in a way that I didn't even think of before. 878 00:31:50,670 --> 00:31:51,750 Julia Korn: Yeah, yeah. 879 00:31:51,750 --> 00:31:53,550 And I had a number of people say to me, what 880 00:31:53,550 --> 00:31:55,860 an empowering way to start this conference, 881 00:31:55,860 --> 00:31:58,440 because now the mindset that I'm using going 882 00:31:58,470 --> 00:32:00,750 into all of these other sessions is totally 883 00:32:00,750 --> 00:32:03,360 different. And so I think the or like the 884 00:32:03,390 --> 00:32:05,270 keynote opening the conference, that was 885 00:32:05,270 --> 00:32:07,070 another piece of specific feedback that I 886 00:32:07,070 --> 00:32:09,590 got was like this, as the opening was very 887 00:32:09,590 --> 00:32:11,330 powerful. So that's something else that I 888 00:32:11,330 --> 00:32:12,950 can take with me as I pitch this to other 889 00:32:12,950 --> 00:32:14,420 conferences. Right? It's like, what's your 890 00:32:14,420 --> 00:32:15,440 opening keynote slot? 891 00:32:15,470 --> 00:32:17,960 This is what this does for participants. 892 00:32:17,990 --> 00:32:18,890 Speaker3: Absolutely. 893 00:32:18,890 --> 00:32:20,690 Carol Cox: And Julia, the other thing that you did is 894 00:32:20,690 --> 00:32:23,480 that you hired a videography company to come 895 00:32:23,480 --> 00:32:25,910 and film you because even though some a lot 896 00:32:25,910 --> 00:32:28,790 of events will film on their own, you don't 897 00:32:28,790 --> 00:32:29,990 necessarily know when you're going to get 898 00:32:29,990 --> 00:32:32,150 the footage or how much of the footage or if 899 00:32:32,150 --> 00:32:33,290 they're going to film the whole thing. 900 00:32:33,290 --> 00:32:35,060 So I highly recommend it that you bring in 901 00:32:35,060 --> 00:32:37,220 your own video team. So tell us about that. 902 00:32:37,280 --> 00:32:41,690 Julia Korn: Yeah. Um, so it was it was super easy and I 903 00:32:41,690 --> 00:32:43,820 really appreciated you pushing me on it. 904 00:32:44,030 --> 00:32:45,710 I initially asked the conference planners if 905 00:32:45,710 --> 00:32:47,270 they knew anyone. They didn't. 906 00:32:47,270 --> 00:32:49,100 I asked someone in my network who lives in 907 00:32:49,100 --> 00:32:51,620 Miami. She recommended someone awesome. 908 00:32:51,800 --> 00:32:55,310 Um, it was, you know, it it was an expense, 909 00:32:55,310 --> 00:32:56,450 but it wasn't terrible. 910 00:32:56,450 --> 00:32:58,880 And I'm not having them edit anything. 911 00:32:58,880 --> 00:33:00,500 It's just kind of raw footage that I'll get 912 00:33:00,500 --> 00:33:03,380 and eventually put into a, like, more high 913 00:33:03,400 --> 00:33:05,200 level sizzle reel than the one I have now 914 00:33:05,200 --> 00:33:07,210 when I have more gigs accumulated. 915 00:33:07,420 --> 00:33:08,860 Um, but it was so great. 916 00:33:08,890 --> 00:33:10,660 I mean, they were so professional and it was 917 00:33:10,660 --> 00:33:11,980 just the focus was just on me. 918 00:33:11,980 --> 00:33:14,470 The goal was me. It wasn't the whole 919 00:33:14,470 --> 00:33:16,720 conference. And so they brought two cams, 920 00:33:16,870 --> 00:33:19,420 which was great. One was stationary at 921 00:33:19,420 --> 00:33:21,490 different points in the audience and the 922 00:33:21,490 --> 00:33:23,020 other followed me. 923 00:33:23,230 --> 00:33:25,000 And so and I was really intentional about 924 00:33:25,000 --> 00:33:26,320 all of the different shots I wanted to get, 925 00:33:26,320 --> 00:33:28,210 and we got it beforehand. So we had that 926 00:33:28,300 --> 00:33:30,880 right before I went on stage like, hey, I'm 927 00:33:30,880 --> 00:33:32,410 Julia, I'm about to go on stage to talk to 928 00:33:32,410 --> 00:33:33,910 this audience about this. I'm super excited. 929 00:33:33,910 --> 00:33:36,400 Follow me. And then he was right behind me 930 00:33:36,400 --> 00:33:37,570 when I ran up on stage. 931 00:33:37,570 --> 00:33:39,940 So he got the jogging up on stage shot. 932 00:33:39,970 --> 00:33:42,760 He got the like leaving the stage, I baked 933 00:33:42,760 --> 00:33:45,640 it. This was sort of, um, a little bit sly. 934 00:33:45,670 --> 00:33:49,450 But the end of my keynote, I get everyone to 935 00:33:49,480 --> 00:33:50,920 stand and put their arms around each other 936 00:33:50,920 --> 00:33:52,930 and do a sing along. So then I walk off 937 00:33:52,930 --> 00:33:54,640 stage. Everyone's already standing and 938 00:33:54,640 --> 00:33:58,630 clapping. So it's sort of you like stage? 939 00:33:58,630 --> 00:34:00,160 The standing ovation a little bit. 940 00:34:00,190 --> 00:34:01,600 Speaker3: Oh my God, it's so brilliant. 941 00:34:01,650 --> 00:34:02,280 Right? 942 00:34:02,280 --> 00:34:04,620 Julia Korn: And so then the camera pans as I'm walking 943 00:34:04,620 --> 00:34:06,090 off stage. Everyone's standing doing this 944 00:34:06,120 --> 00:34:07,980 right. So it's an amazing visual and it's an 945 00:34:07,980 --> 00:34:09,780 amazing feeling for me and for the audience 946 00:34:09,780 --> 00:34:12,510 to have that. And so we captured all of 947 00:34:12,510 --> 00:34:15,360 those moments, and I wouldn't have done that 948 00:34:15,360 --> 00:34:17,280 if I just went with conference videography 949 00:34:17,310 --> 00:34:18,600 like they wouldn't have. Oh, and 950 00:34:18,600 --> 00:34:19,740 testimonials right after. 951 00:34:19,740 --> 00:34:21,300 So my camera guy is standing right next to 952 00:34:21,300 --> 00:34:23,040 me, every person who's coming up to me in 953 00:34:23,040 --> 00:34:24,480 line and saying these amazing things, I'm 954 00:34:24,480 --> 00:34:26,250 like, would you just repeat that for this 955 00:34:26,250 --> 00:34:27,450 guy over here? And they did. 956 00:34:27,480 --> 00:34:28,860 Right. And so I was able to get these sort 957 00:34:28,860 --> 00:34:30,930 of real time, like, what did you think of 958 00:34:30,930 --> 00:34:32,820 it? How did you feel? Testimonials. 959 00:34:33,240 --> 00:34:35,610 Carol Cox: Amazing. Well, Julia, congratulations on 960 00:34:35,610 --> 00:34:37,710 really all the hard work that you put into 961 00:34:37,710 --> 00:34:40,200 this, not only pitching yourself for this 962 00:34:40,230 --> 00:34:42,030 keynote, but all the speaking work you did 963 00:34:42,030 --> 00:34:43,380 leading up to it. Obviously, all the hard 964 00:34:43,380 --> 00:34:45,390 work you did on the keynote itself, all the 965 00:34:45,390 --> 00:34:49,470 practicing and rehearsing and logistics and 966 00:34:49,470 --> 00:34:51,510 all of that. I mean, it is so well deserved 967 00:34:51,540 --> 00:34:53,640 and I am so excited for you to take this on 968 00:34:53,640 --> 00:34:56,100 the road and to speak to a lot more places. 969 00:34:56,100 --> 00:34:58,350 Julia Korn: Thank you for everything, Carol. 970 00:34:58,350 --> 00:35:01,020 I appreciate you more than you could know.