Summary
In this episode, Lars Miller and David Gonzalez interview Aaron Naschbich, the founder of Brēz, a fast-growing THC and functional beverage brand.
Aaron shares his background as an entrepreneur and marketer, and how it led him to create Brēz. The brand story behind Brēz is about providing a better alternative to alcohol, allowing people to feel better without feeling worse.
Building in public has been beneficial for Brēz, as it has allowed them to receive support and solutions from the community. However, there have also been drawbacks, such as jealousy and copycats. When it comes to managing the cash flow, Brēz focuses on strategic investments that facilitate growth and maintains a disassociation from the emotional attachment to money.
In this conversation, Aaron Nosbisch, the CEO of Brēz, discusses the challenges and strategies for growing a THC beverage brand. He emphasizes the importance of focusing on what's working and making strategic investments in new opportunities. He also highlights the need for clear communication and education to overcome the stigma associated with THC and mushrooms.
Aaron advises launching a brand with a strong product and a creative business model that differentiates from competitors. He envisions Brēz becoming the largest functional beverage in the world, valued at tens or hundreds of billions of dollars, while remaining aligned with its mission to reduce human suffering and maximize human potential.
What is Free Spirits with David Gonzalez & Lars Miller?
Welcome to the Free Spirits Podcast with David Gonzalez and Lars Miller, your go-to source for deep dives into the world of beverage business operations. Each episode, we bring you insightful discussions with industry professionals, from founders and brand operators to retail managers and supply chain experts. Whether you’re an entrepreneur interested in the hemp and cannabis space, a functional beverage enthusiast, or a curious consumer wanting to understand the intricate details behind your favorite brands, this podcast is for you. Join us as we uncover the stories behind the founders, explore retail strategies, and navigate the complexities of running successful beverage companies. Tune in and elevate your understanding of the beverage industry’s dynamic landscape.