The Health Marketing Daily | Medici Brands Raises $250M To Scale | Longevity: Menschen wollen mit ihrer Ernährung | Italian obesity digital clinic Holifya raises

The Health Marketing Daily — September 03, 2026 In this episode: • The parent company of David Protein — already facing allulose labelling lawsuits — has just raised $250M to scale manufacturing and launch a new snack brand, making this a major funding moment in high-protein consumer health. • New German consumer research reveals that shoppers want longevity-positioned foods and supplements but are firmly unwilling to pay a premium — a direct challenge to the pricing strategy of most functional health brands. • Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to expand its AI-driven care model — signalling how the GLP-1 wave is reshaping the European digital health and adjacent supplement ecosystem. • A German startup is commercialising a long-forgotten tuber as a novel plant-based protein source, offering brands a differentiated, sustainable ingredient story at a moment when the protein category is crowded with pea and soy. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.