Basecamp takes the wraps off HEY for Work.

Show Notes

Basecamp is winding down a busy year with one more thing: the rollout of its HEY email service for the workplace. Co-founders Jason Fried and David Heinemeier Hansson talk about privacy, marketing, onboarding, and the other considerations that went into making HEY for Work. They also reflect on the roller coaster ride of the last year.

Show Notes

HEY - 00:41

HEY for Work - 00:46

Jason Fried on Twitter - 00:56

DHH on Twitter - 00:57

HEY's spy pixel blocker - 14:12

"The Spy Who Emailed Me," one of our episodes about tracking pixels - 14:35

"Two Weeks," our episode about the chaotic launch of HEY - 17:05

"Winston Sat At His Computer," one of our episodes about worker surveillance - 19:24

"Don't Promise" (Signal v. Noise) - 27:16

DHH did not write this copy about hygge for the Danish tourism board - 32:48

What is Rework?

A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.