This Week in NET

In this episode of This Week in NET, Heather Orsi, Director of Strategic Finance & Investor Relations at Cloudflare, shares her unusual career path across finance, startups, and tech, and what it means to communicate Cloudflare’s story to investors and analysts.

Heather talks about her first days at Cloudflare just after the IPO, what it takes to explain a highly technical company to Wall Street, and how finance, strategy, and storytelling come together in investor relations.

This conversation is part of the Women of Cloudflare series for Women’s Empowerment Month.

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https://blog.cloudflare.com

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⏱️ Timestamps
00:38 — From banking and startups to Cloudflare
02:21 — Joining Cloudflare right after the IPO
04:16 — Explaining a deeply technical company to investors
06:31 — Communicating Cloudflare’s story to analysts
08:51 — The role of investor relations inside a tech company
11:16 — Being a woman in finance and tech
13:11 — Advice for people starting a career in finance

What is This Week in NET?

This Week in NET is Cloudflare’s weekly roundup exploring the Internet’s past, present, and future. Hosted by João Tomé with expert guests, it shares insights that matter to developers, businesses, and Internet enthusiasts alike.

Follow us on X: @CloudflareTV and @Cloudflare
Read our blog posts at blog.cloudflare.com
Watch our full video library at cloudflare.tv/ThisWeekInNet