Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. 

Most GTM teams struggle with strategy.

They jump from channel to channel, hoping something sticks. But as Mark Kilens explains, the real issue is skipping the fundamentals—starting with ICP.
In this episode, we break down what actually drives consistent growth, from defining your ideal customer to aligning product, pricing, and positioning.
If your growth feels random, this will help you fix it.



What is Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.?

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.