This episode is brought to you by
Commerce.
Gift shops are more than a post-museum pit stop — they can be retail destinations in their own right.
In this episode of Retail Remix, host Nicole Silberstein sits down with Jesse Goldstine, Chief Retail Officer at the Museum of Modern Art (MoMA), to discuss the recent redesign of the MoMA Design Store in SoHo and the unique nuances of museum-affiliated retail.
Jesse shares how the iconic museum is connecting culture with commerce in its retail experiences through storytelling, product curation and immersive design.
🎨 Key Takeaways:
- What makes museum-affiliated retail different from traditional retail;
- Why storytelling and product curation are essential elements of the new MoMA Design Store in SoHo;
- Why reducing SKU counts was essential to creating a store “worthy of” the products it sells; and
- Insights into MoMA’s global retail strategy, from its stores in Japan to licensing collaborations with brands like LEGO and Vans.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.